Archive for the ‘About Mike Evangelist’ Category

Exaggerating My Own Importance

Friday, October 28th, 2005

Mike Evangelist - Writers Block LiveI want to be clear about something: my role in most of what will be described in this book was largely insignificant. Unfortunately, the very act of writing about these events requires me to use my personal perspective and perceptions, which tends to magnify my apparent role.

Apple obviously has many exceptional people whose individual contributions are noteworthy, but most of the great things which come out of Apple are the work of teams.

I was just one person in such a team. Don’t let my writing make you think otherwise.

About the Author

Friday, October 7th, 2005

I have been in the Mac business since 1987, and a Mac user for even longer. My first exposure to a Macintosh (at a Team Electronics store in St Paul) in 1984 affected me so much that it led me to change careers.

The shoe that changed my life
The shoe that changed my life

From April 2000 to July 2002 I was a director of product marketing at Apple, responsible for Final Cut Pro, DVD Studio Pro, iDVD and few others.

How I went from merely being a fan of Apple’s products, living far away from Cupertino, to actually working for the company and for Steve Jobs himself is the what this book will be about. Oh, and I’ll also explain that shoe.

My employee badge
I’m writing it because I want to get it all ‘on paper’ before I forget some of the amazing experiences. But it’s my sincere hope that you will find it interesting, enlightening and maybe even inspirational. And even if you don’t, I’d still love to hear your comments.