Writers Block Live

OK…I got my wish. Thanks to a little intervention from Steve, Phil agreed to work out something so I could remain living in Minnesota, but still be part of Apple’s new DVD team. I believe the applicable bit of wisdom here is ‘be careful what you wish for…’.

Initially we agreed that I would spend approximately a third of my time in Cupertino. I had already been traveling regularly during the previous three years, doing my work for Astarte, so this didn’t seem like it would be too much of a burden for me or my family. I was quite experienced working remotely too, what with Astarte in Germany and me in Minnesota. (more…)

In the Fall of 2000, I was busy working on the forthcoming iDVD and the still unnamed, but coming soon, DVD Studio Pro. I certainly had plenty to keep me busy.

SoundJam – The best non-Apple MP3 player

But David, who ran product marketing for hardware, and was soon to take over that role for the new software division, asked me to pinch-hit on another project. He wanted me to expand and polish the initial product marketing briefing document for an application that the rumor site ‘AppleInsider’ thought would be called iMusic. The correct name, of course, was iTunes (although I didn’t know it by that name until a bit later.)
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