The front entrance to Apple, as it looked in June of 2000.
I miss the old logo.
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I liked the old logo, but somehow the newer one seems to reflect Apples maturity and it’s concreted place in both the market and history. Maybe it’s just me.
Imaging going home and saying to your mom “Hey mom, I made this from that silly little project I did back in college.” It’s amazing to me to think that Steve (with help yadda yadda) built this from nothing.
I’m surprised they still had the rainbow Apple at the headquarters in 2000, 3 years since Steve came back to the company. I’m guessing Steve was the one who had the rainbow logo removed from the buildings along with the Icon Garden at the same time?
I believe they could do this:
The former logo saying WE THOUGHT DIFFERENT
The current logo saying WE STILL THINK DIFFERENT
It should be nice, and shouldn’t break with the past.
I’ve to visit this. It’s like La Meca for a muslim, Is there guided visits? Or I’ve to become in an expert programmer for to be here?
Diego, I’d love to visit the campus too. This design would be awesome.
(I’m not sure if the embed tag works in comments, so i’ll leave the url at the bottom. I also left the unflattened psd on the site (both.psd) if anyone wants to mess with it. I wish I had the cash to buy the appropriate Myraid font for the new logo. Anyone? Also… black background?
Personally, I prefer the new logo. It does seem more mature and classy. While I liked the old one at the time, the change seemed symbolic of change and made it clear that we could expect something different. Now, in retrospect, the old logo has a “gay pride” kind’ve thing going on. Not that there is anything wrong with that……
BJ, thanks a lot. Your images are great!
With Apple Garamond looks good too, I guess you´ve used this, isn´t that?
I like both logos, by this reason I suggest the idea of put them joined.
Now, maybe people associates this with gay pride, but before it was a clear publicity against bored and only black and white MS-DOS based computers.
Against the system,I mean. Like the times change, I think was a good idea logo changed, but this rainbow Apple is one of the most recognized in the history of logos, and I miss it a little.
The job of BJ, should have to see it somebody in Cupertino.
I guess Mike will have this font….. Try to ask it to him, anyway it has to have some font very similar, but with the font you´ve used, it´s very cool.
Yeah diego, it is Apple Garamond. I actually don’t think of gay pride when I see the logo. While it would not stand up as a corporate logo for a perfectionist company like apple, (no drop shadow, etc) it is awesome to use it as a cool, retro thing. I think it could possibly draw back old mac heads who switched to windows when the powerpc fell behind. I never realized that it was a protest against the dos atmosphere before. That is really cool.
Regarding the fonts… anyone know a way to get the apple myraid font or anything similar? Thanks.
John, when Apple switched to the solid colour Apple logo, printing costs actually went up. Since there were 5 “official” colours, business cards and letterhead, for example, would be printed in random so that each colour would appear. This meant that everything had to go to press 5 times and high-quantity discounts didn’t apply. It was neat having so many coloured biz cards, tho.
BJ, Apple’s pretty tight around using their version of the font. Even the resellers don’t get access to it (unlike Apple Garamond, which they did). I’m sure if you look on Limewire or something you can find it. I still have my version… but Adobe has a great OpenType version of the original Myriad, complete with a condensed and sketch version. Much more variety then Apple’s version. Its called Myriad Pro.
COOL!
I liked the old logo, but somehow the newer one seems to reflect Apples maturity and it’s concreted place in both the market and history. Maybe it’s just me.
Imaging going home and saying to your mom “Hey mom, I made this from that silly little project I did back in college.” It’s amazing to me to think that Steve (with help yadda yadda) built this from nothing.
I’m surprised they still had the rainbow Apple at the headquarters in 2000, 3 years since Steve came back to the company. I’m guessing Steve was the one who had the rainbow logo removed from the buildings along with the Icon Garden at the same time?
But you went from a 6 spot colour (or 4 colour CMYK) logo to one.
Imagine what they saved in printing costs alone!
I believe they could do this:
The former logo saying WE THOUGHT DIFFERENT
The current logo saying WE STILL THINK DIFFERENT
It should be nice, and shouldn’t break with the past.
I’ve to visit this. It’s like La Meca for a muslim, Is there guided visits? Or I’ve to become in an expert programmer for to be here?
Hey diego… thats an awesome idea. I’ll think i’ll make it. Check back for an update.
Diego, I’d love to visit the campus too. This design would be awesome.
(I’m not sure if the embed tag works in comments, so i’ll leave the url at the bottom. I also left the unflattened psd on the site (both.psd) if anyone wants to mess with it. I wish I had the cash to buy the appropriate Myraid font for the new logo. Anyone? Also… black background?
Both logos
Personally, I prefer the new logo. It does seem more mature and classy. While I liked the old one at the time, the change seemed symbolic of change and made it clear that we could expect something different. Now, in retrospect, the old logo has a “gay pride” kind’ve thing going on. Not that there is anything wrong with that……
It’s not really that they got a “new” logo. They occasionally used the plain one-color logo in the olden days as well.
BJ, thanks a lot. Your images are great!
With Apple Garamond looks good too, I guess you´ve used this, isn´t that?
I like both logos, by this reason I suggest the idea of put them joined.
Now, maybe people associates this with gay pride, but before it was a clear publicity against bored and only black and white MS-DOS based computers.
Against the system,I mean. Like the times change, I think was a good idea logo changed, but this rainbow Apple is one of the most recognized in the history of logos, and I miss it a little.
The job of BJ, should have to see it somebody in Cupertino.
I guess Mike will have this font….. Try to ask it to him, anyway it has to have some font very similar, but with the font you´ve used, it´s very cool.
Yeah diego, it is Apple Garamond. I actually don’t think of gay pride when I see the logo. While it would not stand up as a corporate logo for a perfectionist company like apple, (no drop shadow, etc) it is awesome to use it as a cool, retro thing. I think it could possibly draw back old mac heads who switched to windows when the powerpc fell behind. I never realized that it was a protest against the dos atmosphere before. That is really cool.
Regarding the fonts… anyone know a way to get the apple myraid font or anything similar? Thanks.
John, when Apple switched to the solid colour Apple logo, printing costs actually went up. Since there were 5 “official” colours, business cards and letterhead, for example, would be printed in random so that each colour would appear. This meant that everything had to go to press 5 times and high-quantity discounts didn’t apply. It was neat having so many coloured biz cards, tho.
BJ, Apple’s pretty tight around using their version of the font. Even the resellers don’t get access to it (unlike Apple Garamond, which they did). I’m sure if you look on Limewire or something you can find it. I still have my version… but Adobe has a great OpenType version of the original Myriad, complete with a condensed and sketch version. Much more variety then Apple’s version. Its called Myriad Pro.
Isn’t the official Apple version called Apple Myriad Semibold?