While another product team works with Steve down at the far end of the stage, I’m setting up the iDVD demo station. It’s on one of those rolling pedestals that slides over magically from the side of the stage when Steve is ready for the demo. You can see the tracks on the floor.
After getting the main computer configured the way Steve wanted it, we’d use target disk mode to clone the whole thing to the backup computer. The two computers were connected to a single monitor through a KVM switch, then tucked inside the pedestal where they are powered by an uninteruptible power supply, of course. (the second monitor shown here was just for setup.)

I just love watching your work progress and I’m sorry to hear that you’re not making any money off of this site. I can assure you that if you had a paypal link, I would use it to donate.
Great stories Mike,
keep on going, we’d love to hear more about Steve’s keynotes. Once your book is out, a few of my friends will get one as a gift. Of course, after I secure one for myself!
Have you noticed how fast the internet connections are for Steve’s keynotes nowadays? Was this ever something you encountered?
Roman – I never had any involvement in that, but from my observations the net connections seemed to be infinitely fast.
Very interesting stories you have!
How big a celebrity is Steve within the “normal” american people? You said in your earlier post that whenever Steve gives a keynote, it’ll be discussed all around. Is Steve/Apple appearing a lot in tv news or newspapers? Or is it just the IT media that pays attention to his excellent keynotes and the product introductions? I don’t know about Europe as a whole, but at least here in Finland Steve ain’t a big name (compared for example to mr Gates).
Keep up the great work!
Simon – there is a lot of general interest in Apple these days, primarily because of the amazing growth of the iPod. Whenever there is an article about iPods, they usually talk about Steve too; so many people know about Steve Jobs who know nothing about computers.
By the way… how does Steve pronounce ‘Jobs’? is it jobs like the plural of job, or more like ‘jobe’ the way it is in the bible with the book of Job?
How fast computer Apple have in keynotes? Are those fastest machines Apple have, always? Example: you (Mike) demoing FinalCut 2002 Macworld and its was really fast, I never seen FinalCut so fast (maybe few years later, but still). Was that machine fastest Apple machine then or..?
Ile – yes, generally the computers used for demos would be the best current machines available. Never anything special though; no tricks.