Today I learned that when MacWorld and Om Malik both mention your site on the same day, you better be ready for a lot of email.

I also learned, by reading comments on this site and others which linked to it, that I’m one or more of these:
- A poor writer
- A good writer
- An ass-kisser, trying to curry favor with Steve Jobs.
- An opportunist
- Putting myself at risk by writing this blog
- Insightful
- Shallow
I’ve never felt so complimented and insulted at the same time before (but we’re just getting started, of course.)
I think all of this is fabulous. Even in its infancy the site is beginning to do what I hoped, which is to motivate me to write more and provide fast, candid feedback from a wide range of readers. It’s also been quite humbling, having so many people take the time to write e-mails, add comments, and generally spur me onward.
Thanks to everyone so far.

Thank you. Providing insight for others to gain from is an important task we should all strive to accomplish. (and solid information on job experiences at Apple is often hard to come by)
I just found the site and I’ve already devoured its entire content and it left me wanting for more… lots more. I really hope you continue to write your amazing stories as they are a thrill to read.
And don’t take all those emails too harshly, you knew they had to come.
Don’t get discouraged, you’re doing great. Keep it up.
Who would’ve thought Apple (and Steve Jobs) is so interesting? Up until recently, I really didn’t care much for Apple because of it’s prices and the bad rhetoric spread about by uneducated people. But being open-minded, I bought myself a cheap, beat up, old PowerMac G3 running at 400 MHz to sit next to my fairly powerful AMD64 PC. And I’m entirely impressed with it. Now onto a Mini, if I could only afford it (yes, even $379 is too much for some of us all at once).
Anyway, great progress so far Mike and keep up the good work. I think you’ve earned a spot in my elusive “Bookmarks” area of Safari (and IE and Firefox).
I’m totaly facinated by Jobs, and I want to thank you for giving me more information about this amazing person!
You made your way to my RSS reader! Keep up the good work!
I am also very happy to read something from the real inside of the company whose products I admire and use so much every day. And this Steve J whose Keynotes I watch as if it was a good movie in the cinema.
Being a designer myself, it’s so interesting to get to know more about the processes of interface design/hardware design …how the teams work, how they sometimes fight about putting a button here or removing a plug there etc.
I wish you the best and I am happy to read MORE.
Greetings from Germany … lik™
I am pretty impressed by your posts! Yesterday I read through all of them. I think everybody having a (more or less) mac-geek around him should read your stories for a better understanding of their relationship to Apple!
would be great to read more of your stories…
Good luck!
i love your stories .. please go on…!
one comment is about the usability to access the parts of your book… that’s really poor…
ask steve some tips…;-)
oi
rini
Hi Rini,
My plan is to build more functionality into the site so it will be easier to ‘read’ the book in a logical sequence. For now, you might find it helpful to use the ‘Categories’ links near the top-right to jump to the relevant areas.
Mike
I just found your site (via a link from another blogger I regularly read). The piece about Steve Jobs is very nicely written. I’ve already forwarded your website to several other friends. Expect exponential growth in readership.
Keep up the good work. Don’t be discouraged by any negativity that comes your way. Stay focused on your goal and get that book out. I think you already have a bunch of people waiting for its publication date.
Good luck, and have fun!
as a contractor who orbits thru the infinate loop from time to time I am always interested in how many people fear the contact with SJ. If indeed what you are saying is true… that he demands the very best from people and, as in your iTunes comments, caused engineers and designers to make things better then they had dreamed it could be, then WHY WOULDN’T you want to get input?
Maybe people just need to be more thick skined and not take things so seriously.
I mean… if you don’t want to make great things… if you would rather live your life like George Costanza and hide in the shadows and nap under your desk then why the hell would ANYONE apply for a job at Apple? it boggles me.
I’m looking forward to reading more.
keep it up.
This is a great site, great name, great idea, just great period. I myself am only a senior in highschool busy trying to select a college with a great computer sciences program. I am set getting into the computer business, either creating my own business or working for a company like google or apple. I know these are high goals and im only just about to go to college, but I am determined to get there and its not just some childish dream that I have no way to reach…Well…it still might be a childish dream.
Im very interested in the creative process that takes place in these big companies as well as the fact that what these companies do impacts so many people. The beginnings of your book offer great insight to exactly what I want to know. Keep it up, I cant wait for the rest of it.
Matt Schlicht
For every positive effort to make this world a better place, there are probably 5x the pessimistic force to discourage the effort. Focus on the constructive criticisms and ignore those non-sense silly ones.
Please keep writing no matter the negative forces working against you.
perhaps you should add some experiences from the Edu division? it would add an entirely different perspective.