Generation Z is making a name for itself as the ethnically diverse pro-globalization age group, determined to bring changes. So how does their set of values translate to their consumer…
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Turning your business idea into a flourishing multi-million dollar corporation may seem incredibly challenging—but these small business statistics prove it’s not impossible. If you are thinking of starting your own…
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What’s the first thing that comes to mind when you think about social media? Hilarious cat videos? Photos of your friend’s lunch? LOL! Yes, social media can be fun. But…
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Nowadays, about 3.5 billion people own a smartphone, while the total number of mobile devices worldwide is forecasted to grow as high as 16.8 billion. Around 90% of the time…
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What is word of mouth marketing? What is amplified word of mouth? What are the types of word of mouth marketing? We have all the answers to these questions and…
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Lead generation statistics are relevant to the marketing of any business and will aid in discovering and maintaining customers and business partners. By analyzing them, businesses can better implement strategies…
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If you’re new to using influencer marketing, you might find some influencer marketing statistics pretty bizarre. Perhaps you’re as puzzled as I was to find out not only that PewDiePie…
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Starting a business can be a terrifying prospect: But if you have the guts to do it, there is nothing more empowering. Horrifying entrepreneur statistics related to startup failures are…
What are Instagram demographics, and how many of its users live in the US? Since its launch in 2010, Instagram grew into one of the most powerful channels to advertise…
Customer experience can have a huge impact on a business. Due to a massive increase in competition and variety, customers have a lot of power over many businesses. It doesn’t…