As influencers give businesses access to an already engaged and loyal audience, the revenues speak for themselves. These latest influencer marketing statistics show the ways that social media influencers are…
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Turning your business idea into a flourishing multi-million dollar corporation may seem incredibly challenging—but these statistics prove it’s not impossible. If you are thinking of starting your own company, the…
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Generation Z is making a name for itself as the ethnically diverse pro-globalization age group, determined to bring changes. So how does their set of values translate to their consumer…
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About 3.5 billion people own a smartphone, while the total number of mobile devices worldwide is forecast to grow as high as 16.8 billion. Around 90% of the time consumers…
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Despite only being highly popularized in the most recent decade, the beginnings of podcasts as a medium can be traced back to 2000, when French entrepreneur Tristan Louis suggested adding…
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Customer retention plays a central role in the profitability and growth of the brand. Nowadays, companies need to provide outstanding customer service to meet the audience’s high standards. Putting the…
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Becoming an entrepreneur can seem frightening. It requires dedication, grit, and countless hours of hard work. However, while you are guaranteed to face numerous obstacles along the way—especially during the…
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It’s no secret that YouTube is the most popular video platform on the web. As demonstrated by the following list of YouTube demographics and statistics, its popularity lies in its…
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Video is one of the most important tools a content marketer has in 2020. Combine that with the sheer potential of Facebook’s advertising platform, and you can reach an audience…
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Most marketers focus on nurturing high-quality leads and guiding customers throughout the process. However, any missteps in lead nurturing marketing can be fatal for companies that aren’t well established. Automation…
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Since its launch in 2004, Facebook has been the most used social media platform and the best place to advertise products and services. Despite the growing competition, Facebook keeps increasing…
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LinkedIn is one of the largest networking platforms in the world. It helps job seekers find employment based on their area of expertise, and businesses hire new talent. The latest…
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