Rye Whiskey vs. Bourbon: Definition, History, and More

Rye Whiskey vs Bourbon

Connoisseurs know a lot about whiskey, but that might not be true for casual drinkers. Although both rye whiskey and bourbon are made from grains, there are some notable distinctions in ingredients and flavor. Whether you’re a fan of alcoholic beverages or just want to expand your knowledge, it’s worth looking into our rye whiskey … Read more

Types of Whiskey: Know Your Alcohol

Types of Whiskey

Whiskey is a complex drink with a long history. In fact, whiskey’s history began over 1,000 years ago, when distillation reached Scotland and Ireland. From that time on, different types of whiskey have been distilled all around the world. As of today, whiskey is still considered one of the most loved alcoholic drinks by experts … Read more

What Is the Purpose of Advertising: The Importance of Ads

What Is the Purpose of Advertising

From traditional printing advertising to the newest digital tools and platforms, advertising has been around for centuries. Yet, what is the purpose of advertising? Whether it’s related to a product or service, advertising is meant to spark the desire in a consumer to buy what is being offered. Since the advent of the internet, advertising … Read more

Dead Cat Bounce Meaning, Origin, and Causes

Dead Cat Bounce Meaning

A dead cat bounce is a phenomenon that investors sometimes see in the stock market. It’s essentially a short-term uptick in prices followed by a sharp drop. Some people believe that this occurs because of emotional trading—investors see the price go up and get excited, only to sell when it drops again. Others think there’s … Read more

What Is OTT Advertising: The Ultimate Guide

What Is OTT Advertising

If you have ever binge-watched your favorite TV shows on HBO or similar streaming platforms, you have probably encountered over-the-top video content. OTT ads, also known as streaming TV ads, use streaming services like Netflix, Hulu, YouTube, etc., to deliver advertising content directly to users, bypassing the traditional cable set box that is generally seen … Read more