Best Press Distribution Services | 2021

by Elma Mrkonjić

Our list of the best press release distribution services in 2021 covers all major features, like access to tools that track performance, targeting only selected industries, SEO boost, and use convinience.

5 Best Press Distribution Services

PR Newswire

PR Newswire is hailed as one of the best press release platforms. It has a vast network of news and media outlets worldwide, and it provides distribution services to clients who want to grow their brand.

Business Wire

Business Wire is a Berkshire Hathaway company owned by Warren Buffet. It’s one of the best press release distribution services out there. Clients use the platform to reach people in a segmented audience and increase brand recognition.

prweb

PRWeb

PRWeb is another company operated by Cision. It’s one of the top press release sites that offer affordable distribution services. Companies with a smaller PR budget often choose PRWeb. Although it doesn’t hit many major outlets like PR Newswire, it does get the release far and wide.

ereleases-logo

eReleases

eReleases is a reliable press wire service that started more than 20 years ago. Its services also cater to small businesses with limited PR budgets but with wide exposure. eReleases also features in influential outlets, like the New York Times.

Linking News

Linking News is popular for its white-label distribution service. It doesn’t publish PR content on its site nor includes its name in any published press release. That means the press release appears unbranded, which is a significant advantage for building reliability. 

Best Press Release Distribution Services Reviews

1. PR Newswire

Essential Features
  • Global network reach
  • User-friendly site
  • Responsive customer service
Additional Features
  • Timely and comprehensive reports
  • Boosts impression numbers

Overview

PR Newswire is one of the leading press release companies today. It’s popular and often the first choice in press release distribution because of its large platform. It offers businesses an avenue to share their content with more than 4,000 websites, 550 news content systems, and 3,000 media outlets.

Pricing Plans

Before you can send a press release to PR Newswire, you need to pay an annual membership fee.

Annual membership

  • $195 using credit card or $249 if invoiced, and it includes: 
  • 24/7 customer support
  • Complimentary training (phone/webinar) for major services
  • Access to members-only webinars
  • Quarterly re-authentication of “authorized senders.”

Press Release Pricing

The cost will depend on the scope of distribution. 

National Distribution

  • $835 (400-word press release)
  • Extra cost: $260 for every additional 100 words.

International Distribution

  • $1,260 – $8,550 (400-word press release)
  • Extra cost: $185 – $2,250 for every additional 100 words.

Press Release Distribution Services Features

Here are some of the notable features of PR Newswire.

Reputable Company

PR Newswire has been providing press distribution services for over 60 years. It has established a solid reputation. 

Targeting

Users can choose a distribution list or use their own list of connections to target reporters or media networks.

International Options

PR Newswire offers the option to send out a release to 170 countries in over 40 languages. 

Strongest Network Reach

Its network includes over 4,000 websites, 3,000 media outlets, over 550 news content systems, and the media-only exclusive community that has over 20,000 email subscribers. 

User-Friendly Site

The simple member portal makes it easy and fast to set up a news release for distribution. Users can also save targeting selections for future use. 

Robust Reporting

Once a press release is sent, users get visibility reports. With these reports, they will know how the release performed, where it was posted, and who picked it up. 

Turnaround time

Within hours or scheduled in advance. 

Customer Support

PR Newswire is dedicated to helping clients streamline the process of creating and distributing a release. Its customer support is available 24/7. Users can get assistance through phone, online chat, and email. Its phone support is 888.776.0942 and opened between 8 AM – 9 PM EST.

Verdict

The PR release service of PR Newswire can be quite costly, but without any doubt, its network can help get the media splash you want for your brand. It has an intuitive dashboard, a long-standing experience, provides real-time reports for tracking performance, and has excellent tagging features. 

It’s best for businesses that don’t have a problem with the budget and want their press release to target the audience based on location, demographics, interests, and industry on the local and national level. 

2. Business Wire

Essential Features
  • Comprehensive reach
  • Customizable distribution list
  • Responsive customer support
Additional Features
  • Option to pre-schedule a press release
  • Proofing
  • Easy-to-use platform

Overview

Business Wire is one of the most trusted press release companies. It’s well-known and used by large organizations that need media coverage from credible sites and social media channels. It helps brands get more views and reach their target audience by broadcasting releases across the web.

Pricing Plans

The service cost depends on the word count and where the press release is sent. Unfortunately, the exact figure isn’t readily available on the site, so prospects need to contact its newsroom to get a quote.

According to third-party sites, a 400-word press release costs around $760. It charges an extra $195 for every additional 100 words. 

Press Release Distribution Services Features

Here are the best features of Business Wire. 

Secure communication

Its end-to-end encryption allows clients to share images, audio, and calls. 

Easy-to-use interface

The software is organized, clean, and professional. Clients can easily format press releases or sort through several press releases. 

Wide distribution list

With its over 100,000 media outlets in more than 160 countries, users can surely get their news out to the best media outlets. These include VentureBeat, MarketWatch, and Yahoo!

NX Network

Unlike other press release sites, Business Wire distributes releases via its own patented news network called NX to reach key market participants.

In-depth reports

Clients can track and monitor their media coverage activity with clear reporting that includes metrics.  

Targeting and customizable distribution

Users can customize the distribution list as well as the targeting according to state, region, and topics, allowing them to send a release that fits their needs. 

Proofing

Business Wire provides proofing assistance to ensure that releases don’t have typos. 

Free social media sharing links

Online readers can submit your news to top sharing sites, like Facebook, LinkedIn, and Twitter.

Turnaround time

Immediately or scheduled in advance.

Customer Support

Whether you need a recommendation for a list or assistance with formatting a release, the site has enthusiastic customer support. You can connect with them through phone (1-888-381-9473), email ([email protected]), or using the ‘Contact Us’ page on the site. 

Verdict

If you want a press release sent out to a niche community, you should try Business Wire. It’s a site that offers the best press distribution services. It helps disseminate company announcements, product launches, and other business news to over 100,000 media channels for a fair price. 

Financial institutions and advocacy groups should choose Business Wire because it has the best network for these industries. If budget isn’t a significant issue, it might be the right company for you.

3. PRWeb

Essential Features
  • Affordable plans
  • Reporting
  • Targeting option
  • Editorial review
Additional Features
  • Engaging customer support
  • Fast turnaround time

Overview

PRWeb helps clients on a budget to get their press releases out to thousands of websites, journalists, reporters, and social media networks. It’s easy to use, and the best thing about it is the word count. Instead of the usual 400-word limit per release, companies’ press releases can be as long as 800 words.

Pricing Plans

PRWeb offers the following packages per release: 

Basic

  • $99 
  • Best for increasing release visibility

Standard

  • $189 
  • Ideal for driving web traffic from hundreds of media partner sites

Advanced

  • $289 
  • Best for getting media coverage from industry-specific influencers

Premium

  • $389 
  • Go viral and get attention from influential blogger networks.

Press Release Distribution Services Features

Broad reach

Users can send press releases to traditional corporate media, blogs, and hundreds of new media outlets. It leverages social media and search engines. 

Easy to Use

The simple and easy to navigate interface streamlines the process of setting up an account as well as creating and distributing press releases. 

Custom Targeting

The audience filter feature allows users to target people who are likely to be interested in covering their release. They can target audiences based on geographical areas or business industries. 

Editorial Review or Proofing

Content is reviewed by the editorial team to make sure there are no typos before it’s sent out. 

Reporting

Users receive information on the number of reads, clicks, impressions, and other metrics to analyze the performance and ROI of their press release campaign.

Fast Turnaround Time

Two days for Standard Package and next-day distribution for Advanced and Premium Package.

Customer Support

PRWeb has efficient and reliable customer support. For questions, PRWeb’s customer support can be contacted via phone (1-866-640-6397), chat support, and its ‘Contact Us’ page. It also has an editorial desk line (1-866-640-6397) that is open 24/7.

Verdict

If you run a small business that has fewer contacts, PRWeb’s services might be the best option for you. It has cheap press release distribution services, so it won’t burn a hole in your pocket. It also offers customizable packages, which is advantageous if you plan to syndicate multiple releases. 

With PRWeb, you can build out text links, optimize your release using keywords, and submit it to search engines and media outlets for optimum visibility. If you need to appeal to the local media but can’t afford to pay thousands of dollars, you might have the best shot at PRWeb. The company is also reliable, and customer support is responsive. 

4. eReleases

Essential Features
  • WireWatch for detailed reporting
  • Vast network reach
  • Offers writing and editing services
Additional Features
  • Reasonably priced
  • Same day distribution
  • Specific targeting

Overview

eReleases is a reliable press wire service that started more than 20 years ago. Its services also cater to small businesses with limited PR budgets, but want broad exposure and features in influential outlets, like the New York Times. It claims that it’s the only company that uses WireWatch for reporting.

Pricing Plans

eReleases offers three plans. The cost is based on the distribution outlet and word count. 

Buzz Builder

  • $299  (400 words and one industry target)

Newsmaker

  • $399 (500 words release and two industry targets)

PR Pro

  • $499 (600 words and three industry targets)

All pricing includes SEO enhancements, distribution to a minimum of 90 media sites, and embedded two images without additional charge. 

Press Release Distribution Services Features

Wide reach

Releases are sent out via PR Newswire’s massive distribution network that has more than 10,700 syndicated sites and eRelease’s network of over 100,000 subscribed journalists. 

Specific industry targeting

Users have the option to target their PR content only to selected industries.

Reporting through WireWatch

eReleases leverages a reporting system called WireWatch to provide users with detailed proof of distribution and other statistics within two hours after the release goes live. 

Writing services

It offers writing services for an extra fee of $200. 

Fast turnaround time 

For a fee of $100, users can rush the distribution order within the same day. Otherwise, releases are generally scheduled for the next day before 9 AM EST.

Customer Support

Users can direct their inquiries to customer support either by live chat with an editor, phone call, or the ‘Contact Us’ page for email. Its phone support (1-800-710-5535) is available Monday to Friday from 7 AM to 7 PM EST. 

Verdict

Press release distribution software eReleases’s  integration with PR Newswire gives users access to 1.7 million journalists and social media influencers at an affordable price.

It appeals to small businesses because its distribution network is mostly media in the US. If your goal is to attract national media coverage, eReleases may be the right choice. But if you want your release to go global, you’ll have to pay $1,000 to enable distribution to all countries or $200 per country.

5. Linking News

Essential Features
  • 100% white label PR service
  • Vast network
  • Easy to use
Additional Features
  • Budget-friendly
  • Includes Chinese distribution network

Overview

Linking News guarantees that press releases will be published on top-tier media sites, like Yahoo, Business Insider, Associated Press, and others. It stands out because it offers a 100% white-label distribution service, which gives a positive online impression and promotes reliability. 

Pricing Plans

The cost of press release services of Linking News depends on how many distribution platforms or sites you’d want your PR content on. These are the prices for each press release: 

Basic plan

  • $159 (published on 100+ sites)

Standard plan

  • $369 (published on 400+ sites)

Silver plan

  • $869 (published on 400+ sites including top media sites like Business Insider, Yahoo Finance, Yahoo News, MarketWatch, and more)

Gold plan

  • $1,680 (published on 400+ sites including Bloomberg, Street Insider, Benzinga, six international Yahoo sites, and several other international sites)

All plans include white-label distribution service, unlimited keyword links, unlimited embedded images, and unlimited word count.

Press Release Distribution Services Features

Huge network 

Linking News has a network of over 900,000 journalists and 330,000 publications. It can help brands earn visibility. 

White-label coverage

Since Linking News won’t e adding its name to your release, your brand gets all the attention. 

Easy to use

New users won’t have any problem using the platform. They can simply copy and paste the content, customize the format, and upload images in minutes. 

Turnaround time

After your press release is approved, it will take 1-2 days before it goes live on media and news sites.

Chinese distribution networks

If you want to get coverage from the Chinese media, Linking News offers distribution service to over 2,000 Chinese media outlets. 

Hyper-targeting

Just like other press release sites, users can choose to target only specific regions and industries.  

Detailed Report

Users get a report with live links and other performance tracking stats within 1-3 days after the release is published.

Customer Support

Its customer support team works closely with users to assist with publishing content and answering questions. Users can send an email to [email protected] for all their concerns. It offers support in both English and Chinese language. 

Verdict

Even if Linking News doesn’t provide unlimited press release distribution, the fact that users can incorporate unlimited keywords, images, and unrestricted word count is already worth its price. Apart from its white-label coverage, the plans are within the range for small businesses. 

Linking News has good service and is a reliable company. It helps small brands reach national and international exposure without paying thousands of dollars.

Buyer’s Guide—Selecting the Best Press Distribution Service

Here’s a buyer’s guide we’ve created to help you choose the best PR distribution service among today’s top press release sites. 

Assess the Ease of Use

Whether it’s a premium or free press release distribution site, clients should be able to adapt to using the platform quickly. Is the platform user-friendly? Can you navigate around with little to no help when creating content? 

An intuitive interface with a minimal design is a feature you should look for when choosing a PR distribution service. You don’t want to be wasting hours talking with customer support and asking how to set up an account because the platform is complicated. 

Evaluate the Quality of the Distribution Targeting

Do you need to target an audience in a specific industry? If so, you need to find a site that features distribution targeting to only press release outlets in the same industry. Targeting will increase the odds of your release getting picked up. 

Check Customer Support and Delivery Time

It’s easy to lose our temper when we encounter issues, and sometimes, we unintentionally take it out on the person on the other line. Thus, a prompt, understanding, and kind customer support expert can truly make a difference. Just knowing that there’s someone you can reach out to anytime you have issues is an assurance every user is entitled to.

Consider the price range

Some press release distribution sites, especially the popular ones, can be expensive. You want to get the best service while also not compromising your PR budget by overspending. If you’re a small business owner, it’s not wise to invest thousands of dollars in PR. So we selected a few sites that offer flexible pricing options.

Best Press Distribution Services—The Takeaway

A press release is an important marketing strategy, and thousands of businesses use it to get media attention for product launches, company announcements, and other business news. 

For a fee, press release distribution sites help get the word about your business to as many news and media sites as possible, without you making too much effort. These sites do the legwork for you and help your brand get recognized. As a result, you gain more audience, improve SEO, and reinforce your brand image.  

Since there are several press release listings to choose from, you better know your PR priorities and goals to get the most of what you’ll be paying for. 

Frequently Asked Questions (FAQ)

PR professionals send press releases to journalists. Typically, the PR team needs to have a network of journalists or publishers with their contact details or email addresses. 

Organizations that don’t have connections pay for press release publishing and distribution sites to broadcast their press releases to a vast media network. 

There are two ways to distribute a press release. First, you can do it manually by sending it to journalists or publishers. 

The second method is to employ press release distribution sites that take care of the distribution for you. What’s more, you get a report that shows the performance of your press release. 

You can do it by searching Google for the best free press release distribution services in 2020. You’ll surely find legit sites that offer distribution services at no cost at all, like PRlog or OpenPR. 

You can submit your press release for free on sites like OpenPR, but free sites usually don’t have quality connections. 

On average, a journalist gets 300 new emails each day, and about 50,000 other journalists are receiving the same number of emails daily in the US. 

Therefore, hundreds or even thousands of press releases are distributed daily from over 30 million small businesses.

You can find a free press release sites list that will allow you to syndicate or distribute your release without any payment involved. But since these sites are free, there has to be a limitation on the network reach and features. 

If you want the best press distribution services that will give you superior features, media coverage, traffic, SEO boost, and even sales, then be ready to pay between $100 to a few thousands of dollars.