Amazon Statistics: Sales, Advertising, Demographics

Amazon Statistics: Sales, Advertising, Demographics

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The following Amazon statistics reveal an impressive picture of this multinational company.

Originally an online bookseller, Amazon is now well-known for being the most influential and flourishing ecommerce and marketplace around the world.

The secret behind Amazon’s incredible expansion and international success stands in its continuously evolving strategy and technological improvements—read all about insane numbers the company is pulling! 

Top Amazon Statistics and Facts: Editor’s Choice

  • Amazon is the top ecommerce retailer in the US market, with $367.19 billion in sales in 2020 alone.
  • About 310 million users are currently active on Amazon.
  • Amazon counts around 6.2 million sellers globally.
  • Amazon’s web properties had a combined 213.56 million unique monthly visitors in April 2021 alone.
  • Women account for 32% of Amazon vendors.
  • Amazon generates more than $410 million in daily sales.
  • Over 75 million items have been sold in the first quarter of 2021.
  • Gaming products are estimated to hit $200 billion in sales by 2023.
  • More than 200 million customers are subscribed to Amazon Prime.
  • In 2020, seven in ten US customers used Amazon Echo.

General Amazon Company Facts


Currently dominating the worldwide ecommerce scene, Amazon takes pride in meeting its customers’ needs. The company encompasses various product types, service offerings, delivery channels, and technological innovation. Here are some general numbers that will give you a deeper insight into the company.

1. Annual sales on Amazon reached $367.19 billion in 2020.

Amazon has become the unbeatable king of the market by exceeding even optimistic forecasts. As of 2021, the US Amazon market share accounts for 40.4% of the total retail ecommerce sales. In comparison, a giant retailer like Walmart only reached $64.62 billion in revenue. These figures suggest how Amazon is always two or even three steps ahead of its competitors.

2. Amazon has nearly 310 million active users worldwide. 

Thanks to its customer policy, Amazon has gained more and more users worldwide. According to Amazon user statistics, the platform counts an active user base that surpassed the entire population of Russia twice.

3. Since December 2020, Amazon has employed about 1.3 million workers.

Contrary to other companies, Amazon did not feel the disastrous consequences of the pandemic.

In the last quarter of 2020, Amazon employment established new records, as statistics confirmed that there were nearly 1.3 million workers from all over the world and in different sectors, such as construction, shipping, and logistics.

4. According to the 2018 Amazon Shopper Behavior study, 67% of shoppers prefer to purchase from a desktop computer or laptop.

Nowadays, mobile is the most preferred device by many shoppers. However, Amazon usage statistics prove that customers are more prone to shop from a desktop computer or laptop. Only 24% of them place an order from smartphones and a mere 6.6% from tablets. Still, mobile remains superior when browsing the website.

5. As of June 2021, Amazon has a total of 6.2 million sellers around the world.

Out of this number, Amazon seller statistics demonstrate that only 1.6 million third-party vendors actively use the platform to sell their products. In 2021, Amazon added around 355,000 new sellers to the marketplace.

Thanks to this golden opportunity, Amazon has gathered millions of small, medium, and large businesses from around the globe in one place.

6. Amazon’s web properties had a combined 213.56 million unique monthly visitors in April 2021 alone.

There are currently 20 Amazon websites operating around the world. 

Amazon’s operating sites are currently at number 20 and are located in Austria, Australia, Belgium, Canada, China, France, Germany, India, Italy, Japan, Mexico, the Netherlands, Poland, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the UAE, the UK, and the US.

Amazon Demographics about Sellers and Customers


Regardless of age, gender, ethnicity, and country, Amazon is a platform available to anyone. But which demographics are the most prominent? 

Let’s see what the numbers say.

7. Only 32% of women sell on Amazon.

Although the gender gap is slowly closing, men still account for a staggering 64% of all the vendors. In addition to that, these Amazon stats pointed out that the remaining 6% of sellers either identify as non-binary or choose not to give any information about their gender.

8. About 58% of Amazon sellers are aged 25–44.

Another big slice of Amazon vendors takes up 37% for people over 45. These fascinating Amazon demographics state that the average age for a vendor is 39—a person that is young and has a good grasp of how the online business setting works at the same time.

9. Around 26% of Gen Zers are Amazon shoppers.

Gen Zers are the primary Amazon buyers on mobile devices. The most recent Amazon customer demographics suggest that the company targets wealthy and tech-savvy American teenagers belonging to this generation.

However, parents need to fully approve the procedure before their children make a purchase.

10. In the UK, nearly 90% of buyers purchase on Amazon.

There are sellers everywhere in the world benefiting from the company, including the UK.

Amazon UK sales take up a big slice of the global market, as almost everyone in the country has purchased an item from an online retailer.

Statistics on Amazon Revenue


When it comes to profit, Amazon is the leading company in the world. Ecommerce, web services, and subscriptions are only some of its primary sources of income. 

Let’s dig deeper to better understand the topic.

11. In the first quarter of 2021, Amazon’s net revenue amounted to $52.9 billion.

Amazon’s yearly revenue started to expand dramatically after the social distancing orders amid the COVID-19 pandemic. Because of the restrictions imposed by the local governments, Amazon became even more successful during these troubling times. More and more people started to rely on online shopping.

12. Amazon’s total market cap was valued at more than $1.5 trillion in 2020.

According to Amazon sales statistics, the market cap reached a whopping $600 billion in 2020, with shares growing over 60%. Amazon is the most valuable US internet-based company by market capitalization, generating revenue through various means from online stores to web services. 

13. On a daily basis, Amazon’s sales account for over $410 million.

Nowadays, Amazon transactions per day have reached unbelievable numbers. The daily income of Amazon’s sales is enormous, with an average of $17 million per hour, $283,000 per minute, and $4,722 per second.

14. New sellers on Amazon earn, on average, $42,000 per year.

Amazon allows its sellers to earn additional income on the platform. The average income from selling on Amazon may depend on their experience. Vendors with 1–2 years of experience make around $26,000–$810,000 per year. 

The same survey shows that 67.2% of sellers have a margin of profit of 10%, and 36% have a profit margin of 20%. On the other hand, nearly 8.4% of sellers are not profiting from the platform yet.

15. Amazon shipping statistics show that the costs were over 38% higher in 2020 compared to 2019.

Shipping costs refer to sorting and delivery center expenses. The 2020 total was an incredible $61.1 billion, while shipping expenses were $37.9 billion in 2019.

The growth of shipping costs has steadily increased in years prior to the pandemic boost—for comparison, the overall expenses in 2011 reached only $3.99 billion.

Amazon Product Statistics


Amazon’s primary objective is to provide hundreds of millions of products to its consumers while focusing on selection, price, and convenience. 

See the statistics below to learn more about the top-selling items on Amazon and its product sales.

16. Computers are the most profitable product category to sell on Amazon.

While 40% of sellers have products listed in the Home and Kitchen category, it’s not household items that are most profitable. 

Here are Amazon sales by product category, with the average profit margins:

  • Computers 28%
  • Video Games 26%
  • Handmade 26%
  • Books 25%
  • Apps and Games 24%
  • CDs and Vinyl 24%
  • Home and Kitchen 23%

17. As of March 2021, Amazon is selling over 75 million products.

It shouldn’t come as a surprise that the most popular retailer in the world has a colossal list of products on their websites.

With new items added every day, you can find everything you need. Smartphones, gift cards, and accessories are some of the most purchased items on Amazon.

18. Amazon counts 57.2 million books in its inventory.

Initially, Amazon started off as a bookseller and kept this tradition till these days. Not only does Amazon sell hard copy books, but it also offers a vast amount of electronic books through their Kindle store.

Amazon book sales statistics state that literature and fiction is the most purchased book category, followed by children’s books, business, and science.

19. Amazon is estimated to earn $200 billion in gaming items by 2023.

This exciting figure suggests that the gaming industry will most likely become one of the top selling categories on Amazon in just a couple of years—and here’s why. With the pandemic forcing the world to stay home for a significant part of 2020, Amazon customers felt a massive demand for video games and related accessories.

20. Between 11–12% of all apparel sold in the US is purchased through Amazon.

More impressively, the retailer is responsible for 34-35% of all online sales.

When it comes to Amazon clothing and footwear sales, statistics imply they’ve increased by 15% in 2020, resulting in $41 billion in earnings. 

The sales are expected to grow even further and reach $45 billion by the end of 2021.

Amazon Prime Statistics


The Amazon Prime membership was first launched in 2005 to offer the best-performing service and fastest delivery. However, Amazon Prime only took off after 2011. Let’s see some of the most exciting numbers about this membership.

21. Amazon Prime has more than 200 million members.

Understandably, the platform counts a staggering number of Amazon Prime users. This membership program allows consumers to have one or two-day deliveries entirely for free, stream videos and music, get shopping deals, and much more for a price of only $12.99 per month.

22. In 2019, a whopping 175 million items were sold on Amazon Prime Day.

During the two-day sale, known as the Prime Day, Amazon sold almost 200 million items. These Amazon product sales statistics outperformed the previous year’s Black Friday and Cyber Monday sales combined. Customers benefited from the company by getting fast shipping for free and many discount offers.

23. In 2020, Amazon gained $25.21 billion from Amazon Prime alone.

Since 2017, this staggering figure has more than doubled. Back then, Amazon Prime registered total revenue of $9.72 billion.

Apart from the subscription itself, Amazon Prime’s income also considers the membership fees, digital videos and music, audiobooks, e-books, and more.

Do keep your eye on that Amazon Digital Service charge on your bank statements, though.

24. About 117 million subscribers use Amazon Prime Video.

According to Statista, the younger demographics are the most frequent Prime Video viewers. In fact, Amazon Prime Video statistics confirmed that around 39% of Americans subscribed to the on-demand service are in the 18–34 age range. The number of Prime Video viewers is estimated to hit more than 180 million by 2026.

Additional Amazon Product Statistics


Apart from Prime, there are plenty of stores and products within Amazon’s framework. The most popular ones are Smile, Amazon Echo, and Amazon Handmade.

In the following statistics, you will better understand how profitable these fantastic products are.

25. Through Amazon Smile, the retailer donates 0.5% from their purchases to charity.

Considering these Amazon Smile statistics, customers are responsible for choosing the foundation they want to allocate that sum of money. 

Although it doesn’t seem like an even decent rate to donate, frequent Amazon customers can make quite an impact.

26. About 70% of Americans used Amazon Echo in 2020.

Amazon Echo, more commonly known as Alexa, has seen massive numbers in recent years. However, Amazon Echo data usage statistics proved that the number of users is gradually decreasing with time. In 2017, 82.4% of smart speaker users supported Alexa in their homes. On the other hand, Google is the rising competitor in the sector, with an estimated 32% smart speaker usage for 2021.

27. In the last quarter of 2020, Amazon sold 16.5 million smart speakers.

These Amazon Echo sales statistics show that Amazon Echo reserved the number one spot in smart speakers sales. Google came in second place with 13.2 million. Baidu ranked third with a total of 6.6 million, followed by Alibaba with 6.3 million smart speakers sold.

28. Amazon Handmade takes a 15% rate per purchase.

According to Amazon Handmade statistics, this referral fee applies to all crafted products on the platform. Like its competitor Etsy, these Amazon stores focus solely on handmade items. However, Amazon might be a more expensive choice for customers than the 5% in transaction fees taken by Etsy. 

Amazon Statistics: The Takeaway

Amazon takes pride in customer satisfaction, high-quality goods, price, and convenience. That’s why the company has become the most reliable online retailer for millions of people worldwide, leaving eBay, Walmart, and other noteworthy companies far behind.

If you are pondering about becoming a seller, these statistics indicate how convenient and profitable it is to open your own store on the platform. This thriving marketplace allowed a gazillion of sellers to earn a considerable amount of money from their products. So, why haven’t you taken this opportunity yet?

Frequently Asked Questions

How many people have Amazon Prime?


Amazon Prime is a membership program that provides its users with exciting services, such as free and fast shipping, unlimited reading, shopping deals, and free streaming for music and videos are only some of the most notable features.

As already mentioned above, a whopping 200 million worldwide consumers have an Amazon Prime membership. Although this subscription is around for a while, Amazon Prime has seen massive success only in recent years.

How many people use Amazon?


A customer-centered strategy is a key to every company’s success, and Amazon is one of the best examples. Apart from that, Amazon also focuses on delivering items with the highest quality at a relatively affordable price.

Being the most popular online shopping platform globally, Amazon reckons around 310 million users. This staggering figure suggests how trustworthy and reliable this company has become over the past decade.

What is Amazon’s percentage of the sale?


Selling on Amazon may be pretty expensive. However, the astonishing number of worldwide users allows sellers to take advantage of various opportunities—storage, delivery, and brand advertising are some of the most relevant benefits.

Since Amazon is a marketplace, shops on the platform might encounter fees taken out from their earnings. The per-item fee costs $0.99 for every unit sold, while the referral fee is 15% for every category.

How many Amazon sellers make over 100k?


Since 2000, Amazon marketplace has allowed third-party vendors to use its space to sell their products directly to Amazon customers. Warehouse and delivery are some of the features offered by Amazon to better reach their customers fast and efficiently.

Considering that over 9.7 million worldwide sellers are on Amazon, only 5% of them make from $100,000 to $250,000 per year. According to Jungle Scout, an additional 5% earn below that range.

Which country uses Amazon the most?


As Amazon is a company based in America, the vast majority of shoppers come from the US. According to eMarketer, the market share in the US is currently dominating the global scene — around 40% of the online sales are only in the US. Unsurprisingly, experts cannot give an accurate forecast, as Amazon beats the numbers every time. This suggests that Amazon is way out of the league from any other business online. 

How many millionaires has Amazon created?


Amazon’s CEO Jeff Bezos created this marketplace more than two decades ago. Originally born as an online bookstore, Amazon slowly started to allow companies to embrace online retailing in their strategy.

Nowadays, earning from your Amazon shop can be quite challenging, as more and more businesses approach this successful way of retailing. However, millionaires that gained their profit from their Amazon shop do exist. Jungle Scout claimed that 6% of vendors managed to reach this milestone.

How much is Amazon worth?


The COVID-19 pandemic harmed many global businesses, but that’s not the case with Amazon. On the contrary, this marketplace has benefited greatly from the coronavirus. Daily necessities such as groceries, face masks, and hand sanitizers were the most purchased items on the platform in 2020. Not only that, Amazon has established a new record of $367.19 billion in sales.

As of today, the Amazon market cap has surpassed the $1.5 trillion figure, which makes the platform the most valuable online retailer.

How much money does Amazon make a year?


During its two-decade experience, Amazon reached only the top of the ecommerce industry in recent times. That said, the marketplace managed to bring in an enormous yearly income. The most recent report by Statista proved that the annual Amazon net revenue amounted to $280.52 billion in 2019.

While there is no newer data available, you can easily deduct that this figure will continue to rise for the next few years.

How much does Amazon make a day?


The Q1 reports in 2021 indicate that Amazon had earned $837,330.25 in revenue per minute. This means that the company’s daily revenue was an incredible $1,205,755,200 in the first three months of the year. 

Amazon’s owner, Jeff Bezos made around $321 million per day in August 2020 alone—his overall wealth grew by $67.4 billion that month.

How many countries does Amazon operate in?


Amazon is currently the largest online marketplace operating worldwide. While almost every country can buy products from the platform, only 20 have their own website.

The US is clearly the biggest Amazon marketplace out there. However, the company also expanded in Austria, Australia, Belgium, Canada, China, France, Germany, India, Italy, Japan, Mexico, the Netherlands, Poland, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the UAE, and the UK. Due to its massive success, Amazon will most likely spread its online presence in other countries as well.

Is selling on Amazon free?


Registering your online business on Amazon is entirely free. However, Amazon subtracts a 15% fee for every item sold directly on the platform. Apart from that, the company also profits from the per-unit activity fees.

According to Amazon statistics, selling on the platform might not be your cheaper option. Yet, Amazon is a successful marketplace that might allow you to have more profitable earnings than any other competitor out there.

Sources

Backlinko, CBS News, CED Commerce, CPC Strategy, eMarketer, Etail, GeekWire, Jungle Scout, Jungle Scout, Jungle Scout, Marketplace Pulse, Merchant Maverick, MuchNeeded, New York Times, Statista, Statista, Statista, Statista, ScrapeHero, Tech Crunch, The Balance Small Business, The Guardian, Voicebot, Vox