About 3.2 billion people use smartphones and other mobile devices today, and 90% of mobile time is spent on apps. So, it should come as no surprise that the app industry is flourishing. This is great news for anyone who owns an app or is in the process of making one.
However, according to the latest app usage statistics, there are two million apps on the App Store, and 2.8 million apps on Google Play. As a result, it is not easy to make sure people install and purchase your mobile application. If you want to have a slice of the mobile app industry, you need to understand some key facts about apps download and usage.
Mind-blowing App Usage Stats (Editor’s Choice)
- The average mobile user has anywhere between 60 to 90 apps installed on their smartphone.
- Americans spend 77% of their time on just three apps.
- WhatsApp was the most downloaded app in Q2 2019, with over 191 million first-time installations.
- 21% of millennials are not ashamed to say they visit an app more than 50 times per day.
- Global phone app downloads are expected to reach 258.2 billion in 2022.
- TikTok appears in the top 10 list of most popular apps in 3 countries.
- There were 8.690 billion gaming app downloads in Q3 2019.
- In Q3 2019, App Store and Google Play downloads made up of a combined 29.6 billion downloads.
App Usage Statistics 2019
1. How many apps does the average person have in 2019?The average mobile user has anywhere between 60 to 90 apps installed on their smartphone. However, only 30 of these apps are used each month, and only 9 of them are used every day. (Source: App Annie)
2. Mobile users spend 77% of their time on their top 3 apps.Even though there are dozens of apps installed on an average person’s smartphone, mobile application usage statistics show that people only use a very limited number extensively. Americans spend over three-quarters of their time on just three apps, while 96% use only 10 of their favorite apps. (Source: comScore)
3. What is the most downloaded app in the world in 2019?WhatsApp was the most downloaded app in the second quarter of 2019, with over 191 million first-time installations. The second most used app in the world in 2019 was Facebook Messenger with 209 million, according to Facebook app usage stats. TikTok made number 3 on the list, followed by Facebook and Instagram. This may be because the main Facebook app and messenger app have already been downloaded and have a high retention rate, which is why the number for 2019 is slightly lower. Collectively, this makes Facebook the owner of the most downloaded apps of all time. (Source: SensorTower)
4. Facebook was the most used app in the world in 2019.Were you wondering: “What is the most used app in the world in 2019?” If that’s the case, you now have your answer. Social media apps are the top mobile apps in the world. In fact, Facebook inc. dominates the entire top-three tier, with Facebook itself taking the number one spot, followed by its other apps, WhatsApp and Facebook Messenger. WeChat, owned by Chinese media group Tencent, ranks fourth solely because of its performance in China (Facebook is banned in China). Instagram, another Facebook-owned app, takes the fifth spot. These are the most used apps in the world. (Source: App Annie)
5. 21% of millennials say they open an app more than 50 times a day.Over one-fifth of millennials are not ashamed to say they visit an app more than 50 times per day. That’s in comparison to only 10% of generation X and 2% of baby boomers, according to smartphone application usage statistics. (Source: The Manifest)
6. 51% of all smartphone users open apps more than 10 times a day.If you take into account the overall users, irrespective of demographics, 51% of them open up apps 10 times each day, 25% open apps 11 to 20 times a day, 16% open apps 21 to 50 times a day, 6% open apps 51 to 100 times a day, and 2%, astoundingly, open their apps more than 100 times a day. (Source: Mobile App Daily)
7. About 30% of digital media usage comes from smartphones.Mobile apps account for about 57% of all digital media usage. Out of this, users spend over half their time using smartphone apps. (Source: comScore)
8. 77% of users churn their apps within the first 90 days of using them.Over three-quarters of all app users churn within the first three months of using an app. 66% churn within two months, while 57% churn within the first month. To make sure your customers keep coming back for more, it is important that app owners track these application usage metrics. (Source: Localytics)
9. The average American smartphone user spends 3 hours every day on apps.US smartphone users spent 20% more time on apps in 2017 as compared to the previous year. They spent 10% more time on apps in 2018 than in 2017. For users aged between 18 to 24 years, the average time is closer to 3.2 hours every day. (Source: App Annie, comScore)
10. 96% of instant messaging, maps, and music content was consumed through smartphone apps.In the US, 96% of people used smartphones to access maps, messages, and music. 95% used smartphones to look at photos, 84% used smartphones to find out about weather conditions, and 81% used then to play games, according to smartphone application usage statistics. (Source: Statista)
11. 37% of millennials look at data usage to decide if they will keep an app.More than one-third of millennials say one of the biggest reasons for app churn is excessive network usage by an application. Very high data usage can reduce the functionality of an app, no matter how popular it is. A good example is Pokemon Go, which got deleted quite frequently because it used up too much data. (Source: MindSea)
12. There are over 97,000 health and fitness app available on app stores.About 15% of 18 to 29 year-olds and 8% of people aged between 30 and 49 years have health apps downloaded on their devices. About 52% of smartphone users collect health information using these apps, according to health app usage statistics. 40% of doctors believe these apps can reduce patients’ on-site clinical visits, while 93% say they improve the health quality of patients. (Source: HealthWorksCollective)
App Download Statistics
13. Global phone app downloads are expected to reach 258.2 billion in 2022.In 2018, 194 billion mobile apps were downloaded. This figure is expected to surpass 258 billion by 2022, driven by the impressive competition of the app market and the wider availability of smartphones and tablets. This can help answer how many apps are downloaded a day (over 706 million a day in the next three years). (Source: Statista)
14. 51% of smartphone users download 0 apps in 30 days.This statement seems to be in direct conflict with the one above. On one hand, both the total number of app downloads and the number of available apps are rising. However, on average, only 49% of people download apps on a monthly basis. In fact, a June 2017 study found that about 5% of users install 8 or more apps per month and may be the driving force behind the number of apps installed. (Source: Statista)
15. TikTok appears in the top 10 list of most popular apps in 3 countries.The meteoric rise of the video-sharing app, TikTok, makes it the most popular app of 2018. TikTok statistics prove this, as the app was featured in the 2018 top 10 most popular apps list in the United States, China, and India — the three biggest app markets in the world, which account for over 50% of all app downloads in the world, according to app download statistics. (Source: SensorTower)
16. The top apps by global consumer spend for 2018 was Netflix.According to worldwide app download statistics, Netflix took the top spot for the most used apps by consumer spend in both the App Store and Google Play for 2018. Others on the list included Tinder, Tencent Video, iQIYI, and Pandora Music. (Source: App Annie)
Mobile Gaming Statistics
17. There were 8.690 billion gaming app downloads in the Q3 2019.
Gaming remains the most popular category of mobile apps both in the App Store and Google Play. In the third quarter of 2018, gaming downloads reached 7.180 billion, and the number increased by over 1.5 billion in the next 12 months, according to mobile gaming statistics.
What’s more, the second-best mobile category is “Tools” with 1.49 billion downloads in Q3 2019, followed by “Entertainment” with 1.2 billion downloads. This means the “Gaming” category download is almost six times more than the next most popular category of “Tools.”
18. Gaming apps comprise 22.37% of the App Store.
The popularity of gaming apps may also be due to the fact that the market is highly competitive. Nearly a quarter of all apps on the App Store are gaming apps, with the “Business” category following at a very distant 10%. It is also almost three times more than the “Education” and “Lifestyle” categories. Coupled with the high demand, it’s no wonder gaming apps lead the market.
19. The revenue of Candy Crush Saga amounted to $67.58 million as of January 2019.
Candy Crush headed the list of the most popular game apps as of January 2019, even 7 years after its initial release. This was followed by Pokemon Go with a revenue of $41.56 million; Brawl Star, with a revenue of $22.73 million; Clash of Clans, with a revenue of $19.2 million; and Lords Mobile: Battle of the Empire, with revenue of $18.29 million, according to app revenue statistics.
App Store Statistics
20. In Q3 2019, the App Store and Google Play downloads made up of a combined 29.6 billion downloads.
From July 1 to September 30, the combined amount of App Store and Google Play downloads was 29.6 billion. If you compare that with Q3 2015, the figure was 15.7 billion. That means the number of downloads almost doubled by the third quarter of 2019.
21. The top 3 app stores with the highest number of available apps were the App Store, Google Play, and the Windows Store.
As of December 2019, Google Play Store offered 2.9 million apps for Android users, while the App Store offered 1.8 million apps for Apple users. According to app usage statistics, the Windows Store reports available apps amounting to a total of 669,000, while Amazon Appstore boasts 487,083 apps as of October 2019. The fact that mobile applications are easier to create than computer apps is the reason for the greater availability of phone apps every year.
(Source: Statista, Wikipedia)
22. 64.52% of people use Google Play Store to download apps.
Google Play Store is the most popular application store, with nearly two-thirds of people using it to download apps. It is followed by the App Store, which is popular amongst 62.90% people, and the Windows Store which commanded only 2.82%.
The major reason for Google Play and the App Store’s strong performance is because they are the default app stores for all Android and Apple phones. Similarly, the main reason for the Windows Store’s weak performance is that the Windows Phone became officially dead on December 10, 2019.
Additionally, the Samsung Galaxy Store is popular among 24.19%, the Amazon Appstore is popular among 14.11%, and the F-Droid is popular among 12.90%.
Android App Usage Statistics
23. There were 2.9 million apps available for download on Google Play in December 2019.
According to Android app usage stats, the highest number of Android apps was achieved in March 2018 (3.6 million). The number has since gone down, as Google Play went on to remove a large number of low-quality apps or apps that were the least popular, among other factors. Most apps in Google Play are offered free of charge, which means Android needs a more robust business model to generate good revenue.
24. WhatsApp had more than 168.4 million installs on Google Play in Q2 2019.
WhatsApp was the most downloaded Android app on Google Play, followed by Messenger, TikTok, Facebook, and Instagram, with the photo-sharing app having 65% more installs in the quarter.
(Source: Sensor Tower)
25. The “Tools” category has a 99.81% reach among Android users.
The most popular android apps category on Google Play as of September 2019 with the highest penetration of Android users was “Tools,” which stood at an incredible 99.8%. Next came “Communication” with 99.39%, Business with 99.33%, and Video Players and Edits with 96.63%.
iPhone App Usage Statistics
26. The App Store revenue was $22.6 billion in H1 2018.
The gross revenue generated by apps in the App Store during the first half of 2018 was almost double that of Google Play Store, which stood at $11.8 billion. The App Store showed a 26.8% improvement from its first half of 2017, and Google Play showed an improvement of 29.7%.
27. YouTube had 28.5 million installs from App Store in Q2 2019.
According to app usage statistics, iPhone users installed YouTube 28.5 million times, making it the most downloaded app of the second quarter of 2019. This was followed by TikTok, Instagram, Snapchat, and Facebook.
28. The average overall price of App Store applications was $0.89 as of Q3 2018.
According to iPad application usage stats, if we divided the apps in gaming and non-gaming categories, the average price of the gaming category would be $0.49, and the non-gaming categories would be $1.02. Gaming is the most popular category of apps in the App Store, accounting for almost one-quarter of all apps.
Mobile App Usage Demographics
29. People aged between 18 to 24 spend 3.2 hours using mobile apps every day.
If you look at mobile app usage by age, younger people spend more time using apps than older people. Those between the age of 45 and 54 spend 120 minutes on average using mobile apps, while people who spent the most time using apps fell in the 18-24 year category.
(Source: LinkedIn SlideShare)
30. People between the age of 18 and 44 spend over 50% of digital time on mobile apps.
This figure goes up to 66% if you take a younger segment of the population, specifically those aged between 18 to 24 years. These users also spent 4% of their time using tablets. Meanwhile, as you age, the likelihood of using a laptop and desktop computer increases.
Which brings us to the end of our fascinating statistics on app usage. But before we let you go, we’ll answer one final, vital question:
How Do You Check App Usage?
iPhone users should follow these steps:
- Navigate to the “Battery” option in “Settings.
- Scroll down the screen to “Battery usage by app” to see how much battery percentage every app on your iPhone consumes.
- To see an app’s specific usage time, select the app you want to monitor.
- This will show you the on-screen time and background running time for the app.
- A feature called “Screen Time” can help you see detailed data on the app and help you set limitations for apps.
Android users should follow these steps:
- Navigate to the “Battery” option in “Settings.
- Go to the menu on the above right side and click on “Battery usage” to see the data.
- You can also go to “Apps & Notifications” and navigate to the “Screen time” option to find out the total and individual screen time for apps used.
If you take a moment to look up from your smartphone, you will find that everyone else also has their eyes glued to a neon screen. For mobile app developers, this is a huge opportunity that can help them access billions of customers globally.
We hope that our mind-blowing app usage statistics can help you understand what types of apps users prefer and how to capture the biggest portion of the market.