Nowadays, about 3.5 billion people own a smartphone, while the total number of mobile devices worldwide is forecasted to grow as high as 16.8 billion. Around 90% of the time consumers spend on their mobile devices, they are using an app, so it should be no surprise that the app developing industry is flourishing.
Getting into the business of app development suddenly sounds inviting? You’re not the only one as there are currently 2.2 million apps in the App Store alone.
We’ve compiled a list of the latest app usage statistics in this article, so if you want to have a slice of the app industry, read on for all the key facts and figures to prepare you for the journey.
Astounding App Usage Stats (Editor’s Choice)
- Smartphone owners in the US spend four hours on their devices daily.
- TikTok was downloaded 104.7 million times in a single month this year.
- Global phone app downloads are projected to reach 258.2 billion in 2022.
- Consumer spending grew by 17% last year alone.
- The average overall price of apps in the App Store is $0.85.
- There are 2.96 million apps available for download on Google Play Store.
Mobile App Usage Statistics
1. US smartphone owners spend four hours daily on their devices.
When using mobile internet, Americans spend most of their time on their favorite apps. Out of 4:01 hours, they use apps on their phones for 3:35, making it 90% of the total time. The rest is spent on browsers.
2. Mobile users spend 77% of their time on their top three apps.
Even though there are dozens of apps installed on a person’s smartphone, mobile application usage statistics show that people only use a minimal number extensively. Americans spend overMarketer) three-quarters of their time on just three apps, while 96% use only ten of their favorite apps.
3. 77% of users churn their apps within the first 90 days of using them.
Customer retention statistics show that over three-quarters of all app users churn within the first three months of using an app. 66% churn within two months, while 57% churn within the first month. To ensure customers keep coming back for more, app developers must keep an eye out for application usage metrics.
4. About 30% of digital media usage comes from smartphones.
Mobile apps account for about 57% of all digital media usage. Out of this, users spend over half of their time using smartphone apps.
5. 58% of people use apps to search for flights.
Similarly, according to a study on travel app usage statistics, 53% of travelers prefer to browse apps to find their accommodation. When asked why they preferred using apps instead of web browsers, the most popular reply was speed, as provided by 39% of study subjects.
Social Media App Usage Statistics
6. Social media users are now spending an average of two hours and 24 minutes per day on their favorite platforms.
More than half of the world now uses one of the social media networks. Since July last year, the number has grown by more than 10% to reach the whopping number of 3.96 billion users. Mobile app usage statistics for 2020 indicate that 99% or 3.91 billion use social media through their mobile devices.
7. TikTok was the most installed app in January 2020, with 104.7 million downloads.
The video-sharing app’s meteoric rise placed it at the top of the most popular apps list at the start of this year. TikTok statistics further indicate that the app was featured on the top ten most popular apps list on both the App Store and Google Play. During this period, 34.4% of the downloads were made in India, with Brazil having a share of 10.1%.
8. According to LinkedIn app usage statistics, LinkedIn is accessed for more than 2/3 of a month by only 6.5% of Americans.
These are characterized as heavy users. The more alarming statistic is that almost half of the total number of US users are inactive—45.7%, to be exact. However, 40.5% of users visit the app 1/3 of the month.
9. Facebook app usage statistics indicate that the social network has the most active users.
Despite its numerous privacy and security scandals, Facebook still tops the most popular social media apps lists. Stats show that the number of monthly active users is 2.6 billion at the moment.
Apps Download Statistics
10. Around 24.3 billion apps were downloaded from Google Play in the first quarter of this year.
Google Play’s most significant competitor—Apple’s App Store—had only 9.3 million downloads in the same period. However, it’s worth pointing out that the App Store is a lot stronger in generating revenue.
11. Dating app usage statistics show that Tinder is the most popular app in its category.
(Business of Apps)
With 57 million users across the world, Tinder heads the list of the most downloaded dating applications. Out of those 57 million consumers, 5.9 million have one of the premium subscriptions.
12. Consumer spending grew by 17% in 2019.
When it comes to mobile apps, users spent significantly more money last year than in previous years. Specifically, spendings exceeded $83 billion worldwide. As previously indicated by mobile app statistics, even though Google Play ($29.3B) was a platform with significantly more downloads than App Store, Apple’s platform offers superior numbers for users’ spendings, with $54.2 billion in revenue.
13. In Q2 2020, the App Store and Google Play downloads made up a combined 37.8 billion downloads.
Not only did the number grow significantly from the same time last year when it was 28.7 billion—it surpassed the first quarter of this year by 4.2 billion downloads too.
14. Application usage statistics show that the top three app stores with the highest number of available apps were the App Store, Google Play, and the Windows Store.
As of 2020, Google Play Store offers 2.56 million apps to Android users, while Apple has 1.85 million apps in its store. These apps generate their earnings in different ways:
- offering advertising space;
- charging small user fees (average $1.02 in the App Store);
- providing paid premium content for an otherwise free app.
15. There are over 97,000 health and fitness apps available on app stores.
(Health Works Collective)
According to health app usage statistics, there are almost 100,000 available apps dedicated to health. It’s interesting to see how the percentage of usage is distributed across different age groups. Around 15% of users aged 18–29 have one health or fitness app installed on their device, compared to only 8% of people between 30 and 49.
16. WhatsApp is used by 2 billion people every month.
Regarding messaging app usage statistics, WhatsApp is the most popular texting application globally. Its use outside of the US is impressive, especially in India, WhatsApp’s biggest market with 400 million users. That said, in its native country, WhatsApp is outperformed by Facebook Messenger.
17. Global phone app downloads are expected to reach 258.2 billion in 2022.
In 2018, 194 billion mobile apps were downloaded. This figure is expected to surpass 258 billion by 2022, driven by the app market’s impressive competition and the broader availability of smartphones and tablets.
Mobile Gaming Statistics
18. Google Play reported 12.3 billion downloads of gaming apps in the second quarter of 2020.
App usage statistics show that gaming remains the most popular category of mobile apps, both in Google Play and the App Store. In the last quarter of 2019, the number was 8.5 billion. What’s more, the second-best mobile category is tools with 1.8 billion downloads in Q2 2020, which means that the gaming category downloads are over six times more popular than any other type.
19. Gaming apps account for 21.86% of the App Store.
The gaming category is the most successful when it comes to user engagement. Roblox statistics indicate the game is the top-grossing app on the platform, bringing in $2.74 million in revenue per day. Business apps are placed second, with a share of 10.1% of all the apps in Apple’s store.
20. The revenue of Candy Crush Saga amounted to $67.58 million as of January 2019.
Candy Crush topped the revenue list in January 2019—seven years after its initial release in 2012. According to app revenue statistics, it was followed by Pokemon Go ($41.56M), Brawl Star ($22.73M), Clash of Clans ($19.2M), and Lords Mobile: Battle of the Empire ($18.29M).
21. Gaming apps are currently the most popular on Google Play, counting 13.56% of available apps worldwide.
These stats come as no surprise, as gaming apps are dominant for some time now. With 8.94%, the second-placed category is educational apps. The most popular Android game of all time is Subway Surfers by Kilo, with 1.352 billion downloads, ahead of Candy Crush Saga.
App Store Usage Statistics
22. The App Store revenue was $32.8 billion in the first half of 2020.
Apple’s store generates most of its earnings from in-app purchases, premium apps, and subscriptions. Numbers are 24.7% higher than over the same period last year when App Store’s revenue was $26.3 billion.
23. YouTube had 28.5 million installs from App Store in Q2 2019.
According to app usage statistics, 28.5 million iPhone users installed YouTube, making it the most downloaded app in the second quarter of 2019, followed by TikTok, Instagram, Snapchat, and Facebook.
24. The average overall price of apps in the App Store is $0.85.
If we divide the apps into gaming and non-gaming, gaming apps’ average price stands at $0.5 in 2020. The non-gaming apps operate with a slightly higher average price of $0.94.
App Usage Statistics for Android
25. 64.52% of people use Google Play Store to download apps.
Google Play Store is the most popular application store, with nearly two-thirds of people using it for downloads. It is followed by the App Store, which is popular amongst 62.90% of people, and the Windows Store, with a meager 2.82%.
26. There are 2.96 million apps available for download on Google Play.
According to Android app usage stats, the highest number of Android apps was achieved in March 2018 (3.6 million). The number has since gone down, as Google Play went on to remove many low-quality apps or the least popular ones. Most apps in Google Play are offered free of charge, which means Android needs a more robust business model to generate enough revenue.
27. The Tools category has a 99.81% reach among Android users.
Among the most downloaded Android apps with the highest penetration of users are from the Tools category. Placed second and third are apps from categories Communication (99.39%), and Business (99.33%).
28. WhatsApp was downloaded 96 million times in February 2020.
It comes as no surprise that one in five adult Americans uses WhatsApp, with 53% opening the app at least once a day. However, it’s India—not the US—that’s WhatsApp’s most significant marketplace, with 340 million users.
Mobile App Usage Demographics
29. More than half of all smartphone users open apps 1–10 times a day.
(Mobile App Daily)
If you consider the overall users—irrespective of demographics,—51% of them open up apps ten times each day. One-quarter of consumers open apps 11–20 times a day, while 16% open them 21–50 times a day. Somewhat unbelievably, 2% of users open their apps more than 100 times a day.
30. 21% of millennials say they open an app more than 50 times a day.
According to smartphone app usage statistics, over one-fifth of millennials admit to opening an app more than 50 times per day—compared to only 10% of generation X and 2% of baby boomers.
31. 37% of millennials look at data application usage to decide if they will keep an app.
More than one-third of millennials say one of the biggest reasons for app churn is excessive data usage. Very frequent use can reduce an app’s functionality and frustrate consumers, no matter how popular the app is. At its peak, Pokemon Go was the most popular app—in the games category—but its overt data spending led to many users deleting it from their devices.
32. People between the age of 18 and 44 spend over 50% of digital time on mobile apps.
This figure goes up to 66% if you take a younger segment of the population, specifically those aged 18 to 24. These users also spent 4% of their time using tablets. Meanwhile, as you age, the likelihood of using a laptop and desktop computer increases.
33. People aged between 18 to 24 spend 3.2 hours using mobile apps every day.
If you compare mobile app usage by age, it’s clear that younger people spend more time using apps. Those between the age of 45 and 54 spend, on average, 120 minutes using mobile apps, while people who spent the most time using apps fell in the 18–24 year category.
34. 33% of the top apps in India are from Indian app publishers.
According to mobile app usage statistics for India, many Indians put their trust into fellow compatriots’ app development skills. When it comes to highest-grossing apps, 13% of the highest-earning products on Google Play are developed by Indians.
For mobile app developers, the app market’s exponential growth is a huge opportunity to globally access billions of customers.
App usage trends in 2020 indicate that the industry is bound to grow further, as users’ interests and needs keep expanding, and more and more users are introduced to the apps every year.
Frequently Asked Questions (FAQ)
According to app usage stats, there are 1.85 million apps available on Apple’s App Store at the moment. The Store was officially launched in 2008, along with the second-generation iPhone. Statistics indicate that 180 billion apps were downloaded from the App Store from its launch until June 2017.
Some of the most popular iPhone apps are from the gaming category—this is Apple’s most represented category, as its share of all apps in the store is more than 22%.
During the last decade, the app industry has been growing exponentially. But no app was downloaded more times in that period than Facebook, which was installed 4.6 billion times. The next three apps on the list of the most downloaded apps of all time are all part of Facebook, Inc. as well: Facebook Messenger, WhatsApp, and Instagram.
The only app in the top five that is not owned by Mark Zuckerberg’s social media empire is Snapchat that racked in 1.5 billion downloads in the last ten years.
It’s worth adding that TikTok is placed seventh on the list with 1.3 billion downloads, but its growth has been unmatched, considering it only appeared on the market in 2018.
Media streaming apps will pull most of your data plan. So with apps like YouTube, TikTok, Netflix, etc., you might need to be careful if your plan is limited.
According to smartphone usage statistics, here’s how the streams use your data on average:
- Low-quality video means 240p or 320p, and this type of setting will use about 0.3GB (300MB) per hour.
- SD quality video is a standard 480p video. SD-quality video uses about 0.7GB (700MB) per hour.
- HD quality video (720p–2K) uses about 0.9GB (720p), 1.5GB (1080p) and 3GB (2K) per hour.
- UHD quality video uses a lot of data. A 4K stream uses about 7.2GB per hour.
Many experts consider that when Nokia 6110 unveiled the built-in-version of their famous game Snake in 1997, they introduced the first mobile app.
Twenty-one years later, when Apple launched its store, the number of apps in the App Store was 500. It was, arguably, two years later, when mobile apps’ popularity started spiking.
App was the word of the year in 2010, marking the beginning of a frenzy that lasts to this day. The only switch we have seen was in 2014 when users’ interests shifted from playing fun games to an entire lifestyle through their social media accounts. Snapchat reported 700 million photos being shared each day at that point. App usage statistics suggest that these numbers are only expected to grow further.