20+ Brilliant Blogging Statistics
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20+ Brilliant Blogging Statistics

by Elma

If you need to be convinced of the value of running a consistent blog, perhaps these blogging statistics can be a slight nudge in the right direction. 

Developing a successful business is unimaginable without online presence today—a reality that is determined, among many things, by your content marketing strategy. Companies that stick to a regular publishing schedule and offer genuinely valuable insights to their audience tend to get significantly more traffic than their market competitors that don’t practice blogging. Need more convincing? Let the numbers do the talking!

Fascinating Facts About Blogging (Editor’s Choice)

  • An incredible 77% of internet users tend to read blog articles.
  • There are over 600 million blog websites on the internet at the moment.
  • Businesses that publish 20 blog posts per month get five times more traffic than companies that only post four or less.
  • Per small business statistics, companies that run blogs regularly get 126% more traffic.
  • 61% of consumers in the US read a blog post about a product before buying it.
  • Around 70 million posts are created on WordPress every month.

How Many Blogs Are There

20+ Brilliant Blogging Statistics 1

1. There are over 600 million blog websites.


Seeing that blogs have existed on the internet for so long, it makes sense that there are plenty of them online. A quick look at blogging statistics proves that it’s indeed a staggering number.

So how many blogs are there? Well, it turns out that as many as 600 million blog websites are on the internet at the moment. For more perspective, there are around 1.7 billion websites overall, meaning that blogs make up more than a third of all sites on the internet.

2. Around 70 million posts are created on WordPress every month.


WordPress currently stands as the king of all content management systems. Its ease of use and the functionality it offers to render WordPress the most used CMS around.

As the statistics about blogging indicate, WordPress carries an incredible amount of the internet’s blogging load. Namely, around 70 million blog articles are posted on WordPress every month. 

3. There are approximately 31.7 million bloggers in the world.


Blogging has always been widespread on the internet, with millions of people writing blog posts regularly. Moreover, blogging has been growing in popularity since its early steps. 

In 2015, around 28.3 million US citizens made a habit (or a profession) out of blogging. Looking at the blogging growth statistics for 2020, we can see that this number has expanded to 31.7 million, roughly a 10% increase.

Why Do People Blog

4. 77% of internet users read blog articles.

(Blog Tyrant)

Are blogs still a thing? This is a question people ask more than often. The answer is a resounding yes. Blogs always attract plenty of attention, especially in fields such as marketing and education.

We can easily see proof of that notion in the fact that 77% of internet users read blogs. That shows how much room there is for bloggers to be seen and to grow.

5. 86% of content marketers use blog posts as marketing tools.


Content marketing is an incredibly valuable tool for advertisers to get their company seen and interacted with. In that sphere, blogs are still relevant, despite the rising number of naysayers. Experts in the field mostly agree with this, seeing that as many as 86% of content marketers rely on blog posts. 

6. 61% of consumers in the US read a blog post about a product before buying it.


Blog posts are beneficial sources of insight for practically any product out there. If you want to learn more about a product before buying it, you’ll most likely want to look it up online first. It’s a great and easy way to decide whether the product is worth your money.

This is a widespread practice for shoppers, as blogging industry statistics show us. Specifically, about 61% of US consumers read about products online before buying them.

7. According to blogging statistics, the average blogger salary is over $32,800 per year.

(Millennial Money)

Living off of your blog sounds fantastic. Of course, it’s far from sunshine and rainbows all day long. You have to put in actual effort to see any worthwhile results. But those that strike a balance between skill and luck wind up earning copious amounts of money from their blogs.

Yet the average blogger income is not as exciting as that. An ordinary blogger will earn $32,800 a year. That’s a bit less than the average income in the US. That said, chances are that you can make way more than that, as long as you stick to a profitable niche and the best blogging practices.

Business Blogging Statistics

20+ Brilliant Blogging Statistics 2

8. Content marketing costs 62% less than traditional marketing.

(Demand Metric)

One of the significant advantages of content marketing is that it’s much cheaper than traditional advertising. On average, content marketing is around 62% less costly than advertising on broadcasts, billboards, direct mails, or phone calls.

But not only is content marketing cheaper. According to many business blogging statistics, content marketing is also more effective.

9. B2B companies that regularly blog land 67% more leads.

(Demand Metric)

The benefits of regular blogging for businesses can be impressive. B2B blogging statistics speak for themselves in this regard. B2B companies that post blog posts regularly get approximately 67% more leads than those that blog irregularly or not at all.

10. Republishing and updating older blog posts can boost organic traffic by 106%.


If you have a lot of old content lying around and struggle with traffic, then updating said content can prove a great idea. Doing so can boost your rankings immensely. Not to mention that it would increase your posts value, too.

According to blogging SEO statistics, updating your content with images and up-to-date information can increase the amount of organic traffic coming your way by a whopping 106%.

11. 95% of B2B businesses believe that content from vendors is reliable.


Are blogs a reliable source? If you ask B2B businesses, about 95% of them will say yes – assuming that the blogs in question come from vendors. These blogs usually rely on backing up their points with factual data, making sense that they’re considered more trustworthy.

12. Compared to small businesses without blogs, those that run blogs regularly get 126% more traffic.


Among the various kinds of organizations, small businesses seem to benefit from blogging by a notable amount. Blogging statistics for small businesses look most promising, with the potential to boost traffic by a massive 126% through routine blog posts. 

13. Businesses that publish 20 blog posts per month get five times more traffic than businesses that only post four or less.

(Rob Powell Biz Blog)

Posting blogs regularly and often is key to nurturing a healthy and stable following. People want to know when they can expect content from you. But if your post schedule is erratic and sparse, you will put off readers from keeping tabs on your blog. 

We can see this demonstrated if we compare businesses that post frequently and those that don’t. Blog facts on this matter reveal that posting 20 blog posts a month will get five times more traffic than posting four times or fewer.

Interesting Blogging Statistics

14. The average word count for a successful blog post is 2,330.


Looking at the top performers on Google SERPs, we can conclude that the optimal word count for a blog-style article is between 2,100 and 2,400 words. It’s not much of a surprise, then, that the average blog post length for successful articles is 2,330 words.

Remember that you don’t have to chase this number every time you intend to write the best-ranking blog post. Articles with approximately 1,500 words can rank just as well.

15. 36% of people prefer headings about lists.

(Neil Patel)

Apart from describing the articles that follow, headings are all about getting your blog posts noticed. That’s why they need to have the optimal length and include elements such as power words. Moreover, list-related headings attract a lot of traffic, especially in statistical blogs and top insert-number-here lists.

16. About 62% of millennials are comfortable with image searching.

(Finances Online)

Given the changing trends in content marketing, many people question the future of blogging. But the truth is that blogging is not dead, as many people with a flair for the dramatic say. It’s merely adapting.

One trend that’s picking up is an image search. Nowadays, about 62% of millennials do image searches regularly. More and more blogs are catching wind of this trend, so they’re trying to include more high-resolution photos with captions and Alt text.

17. One of the most interesting facts about blogging: posting on Monday around 11 AM brings the most traffic.

(Neil Patel)

If you want the most people to see your blog post quickly after publishing, you shouldn’t post whenever you feel like it. People tend to have pretty packed schedules, and they aren’t glued to the computer screen in anticipation of you dropping your next post.

So what day of the week is best to post a blog? Apparently, the best day is Monday, around 11 am. This is probably because people usually go out at weekends, so they’re less likely to engage with your content then. But on Monday morning, when work is typically slow, you’ll catch a lot of folks looking for time to kill.

18. 43% of people will only skim a blog post.


Interestingly, not a lot of people end up reading blogs in their entirety. On the contrary, they prefer to look for the information they need and leave the page.

More people do this than you’d think. One of the constant facts about blogging is that some viewers will skim the text and go their merry way. If you want to give them an easier time doing that, you can use bold text or any other means of emphasis to highlight your posts’ most significant bits.

Other Cool Facts About Blogging

19. Over 40% of marketers take one to two hours to write a 1,000-word article.

(Authority Marketing)

The amount of time it takes to write a blog post depends on a wide variety of factors. Along with the writer’s experience, post length is one of the most critical factors. So how long does it take to write 1000 words?

For 40% of marketers with plenty of skill in content writing, it only takes an hour or two to wrap up an article of 1,000 words. People with little experience usually take quite a bit longer, anywhere between two to four hours.

20. Around 60% of people blog for a living.

(Growth Badger)

For those with the necessary devotion and know-how, blogging can be an excellent source of income. If everything goes right, bloggers can earn thousands of dollars every month writing about the things they feel passionately about.

The promise of that mix between profitability and passion is why people blog to earn money. In fact, as many as two-thirds of bloggers write to earn cash.

21. At $500 million a year, the Huffington Post is the most profitable of all blogs.


Some very fortunate blogs get to rise to stellar levels of popularity, amassing legions of faithful followers, and the revenue to match. This is essentially the dream of every professional blogger, but, sadly, few of them ever make it to that level.

To make matters worse, fewer still can compare to the success of the Huffington Post. According to blogging income statistics, this world-renowned blog earns around $500 million every year.

22. 69% of bloggers are aged between 25 and 44.


The typical blogger falls somewhere in the age range from 25 to 44 years old. Meanwhile, only 23% are older than 45. Interestingly, the age between 25 and 44 encapsulates the generations that grew up with or were familiar enough with the internet since its introduction to the world. 

From that perspective, these blogging statistics and trends do make sense. This age range also boasts a vast scope of life experience, so it’s only natural that these people would do a lot of writing.

23. 59% of travel bloggers run more than one travel blog.

(Option Monster)

Travel blogs are exciting and intriguing and, thus, among the most popular kinds of blogs. It won’t take more than a moment or two on the internet to come across countless travel blogs. 

One of the reasons why there are so many travel blogs is that many travel bloggers run more than just one. Travel blogging statistics reveal that almost 60% of travel bloggers operate several such blog sites simultaneously.


You may have heard whispers across the internet prophesying the death of the blog post as a format, its pelt covering the backs of the likes of social media and vlogging. Judging by all the facts about blogging available, that prediction is misguided. Blogging is just rolling with the times.

The above blogging statistics show just how prominent and advantageous blogging is. With millions of people posting and even more people reading, this type of content isn’t going away any time soon.

Frequently Asked Questions (FAQ)

Blogging can be profitable in 2020. However, it strongly depends on various factors, mainly how well you run your blog website and what niche you decide to cover. 

Blogging is still trendy, both as a hobby and an online marketing tool. Blogging statistics show us that many people read and write blogs in 2020, making blogging a good education and SEO tool.

A blog site’s success depends on the time and how well the owner runs it. Among those who dedicate about six hours to running their blog, around 38% report experiencing great success. Overall, about 30% of bloggers report getting some positive results.

Judging by income and blogging traffic statistics, some of the most profitable blogging niches are food, lifestyle, financial concerns, travel, fitness, beauty/fashion, and health.

There are a plethora of reasons why a blog would fail. Some of the most common causes include not taking your blogging seriously, not creating engaging content, not being original enough, not promoting your blog well enough, and not being passionate about what you’re writing.

Blogging can be a promising career, but only if you do it properly and have patience. It often takes a lot of time to see any positive results, and blogging as a career calls for a lot of devotion for it to be a viable professional option.

An excellent way for a blogging beginner to profit is to use Google AdSense and Amazon Associates. Beyond that, they should make an effort to create a professional-looking blog that is updated regularly with content that reveals the writer’s skills and knowledge of the related topics.

According to blogging statistics, there are some quick tips to help you increase your traffic. You can use social media for promotion, use keywords, create more content, be knowledgeable about your niche, write better titles, have photos in your blog posts, have buttons for sharing in social sharing, and include links, both internal and external.

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