If you need to be convinced of the value of running a consistent blog, perhaps these blogging statistics can be a slight nudge in the right direction.
Developing a successful business is unimaginable without an online presence today—a reality that is determined, among many things, by your content marketing strategy. Companies that stick to a regular publishing schedule and offer genuinely valuable insights to their audience tend to get significantly more traffic than their market competitors that don’t practice blogging. Need more convincing? Let the numbers do the talking!
- There are over 600 million blog websites on the internet at the moment.
- Approximately, 31.7 million people in the US blog.
- An incredible 77% of internet consumers read blogs.
- B2B companies generate 70% of leads from their blogs.
- The best length for blog posts is 2,330 words.
- With a revenue of $500 million a year, the Huffington Post is the most profitable blog.
- The top 100 most successful bloggers have a median income of around $15.7 million.
With figures continually shifting in the internet realm, it’s crucial to have your finger on the pulse at all times. Here are some of the critical numbers on blogging to get you in the loop.
1. There are over 600 million blog websites.
Seeing that blogs have existed on the internet for so long, it makes sense that there are plenty of them online. A quick look at blogging statistics proves that it’s indeed a staggering number.
So how many blogs are there? Well, it turns out that as many as 600 million blog websites are on the internet at the moment. For more perspective, there are around 1.7 billion websites overall, meaning that blogs make up more than a third of all sites on the internet.
2. Around 70 million posts are created on WordPress every month.
WordPress currently stands as the king of all content management systems. Its ease of use and the functionality it offers to render WordPress the most used CMS around.
As the statistics about blogging indicate, WordPress carries an incredible amount of the internet’s blogging load. Namely, around 70 million blog articles are posted on WordPress every month. The question is then: How many people blog?
3. There are approximately 31.7 million bloggers in the US at the moment.
Blogging has always been widespread on the internet, with millions of people writing blog posts regularly. Moreover, blogging has been growing in popularity since its early steps.
In 2015, around 28.3 million US citizens made a habit (or a profession) out of blogging. Looking at the blogging growth statistics for 2020, we can see that this number has expanded to 31.7 million, roughly a 10% increase.
Blogs have started as more-or-less online diaries for people, where they share their experiences and—really—anything they want. It wasn’t too long before advertisers realized this medium’s potential, as more and more people started reading and sharing.
4. 77% of internet users read blog articles.
How many people read blogs? This is a question people ask more than often. The answer is quite encouraging. Blogs always attract plenty of attention, especially in fields such as marketing and education.
We can easily see proof of that notion in the fact that 77% of internet users read blogs, as the latest blog readership statistics indicate. That shows how much room there is for bloggers to be seen and to grow.
5. 95% of marketers use blog posts as marketing tools.
Blogging trends in 2021 show that content is an incredibly valuable tool for advertisers to get their company seen and interacted with. In that sphere, blogs are still relevant, despite the rising number of naysayers.
Experts in the field mostly agree with this, seeing that as many as 95% of content marketers rely on blog posts.
6. 68.5% of consumers in the US say blogs make a website more trustworthy.
Additionally, blogging industry statistics confirm how helpful blog posts are as sources of insight for practically any product out there. If you want to learn more about a product before buying it, you’ll most likely want to look it up online first. It’s a great and easy way to decide whether the product is worth your money.
7. According to blogging statistics, the average blogger salary is over $32,800 per year.
Living off of your blog sounds fantastic. Of course, it’s far from sunshine and rainbows all day long. You have to put in actual effort to see any worthwhile results. But those that strike a balance between skill and luck wind up earning copious amounts of money from their blogs.
Yet, the average income from blogging is not as exciting as that. An ordinary blogger will earn $32,800 a year. That’s a bit less than the average income in the US. That said, chances are that you can make way more than that, as long as you stick to a profitable niche and the best blogging practices.
To say that content marketing can help your business is an understatement. If you already don’t use it for your business, read on and find out why it’s often said that content is king.
8. Content marketing costs 62% less than traditional marketing.
One of the significant advantages of content marketing is that it’s much cheaper than traditional advertising. Blogging statistics show that, on average, content marketing costs around 62% less money than advertising on broadcasts, billboards, direct mails, or phone calls.
Not only is content marketing cheaper—but it also generates three times more leads than traditional advertising.
9. B2B companies generate 70% of leads from their blogs.
The benefits of regular blogging for businesses can be impressive. B2B blogging statistics speak for themselves in this regard.
B2B companies with blogs claim that an astonishing 70% of all leads come from the content they post there.
10. Republishing and updating older blog posts can boost organic traffic by 106%.
All information on blogging points to the benefits of updating content. If you have a lot of old content lying around and struggle with traffic, then doing so can prove to be a great idea. Doing so can boost your rankings immensely—not to mention that it would increase your posts value, too.
According to statistics on blogging, updating your content with images and up-to-date information can increase the amount of organic traffic coming your way by a whopping 106%.
11. Compared to SMBs without blogs, small business bloggers that run posts regularly get 126% more traffic.
Among the various kinds of organizations, small businesses seem to benefit from blogging by a notable amount. Blogging statistics for small businesses look most promising, with the potential to boost traffic by a massive 126% through routine blog posts.
12. Ideal blog post frequency is 2–4 times a week.
Posting blogs regularly and often is key to nurturing a healthy and stable following. People want to know when they can expect content from you.
We can see this demonstrated if we compare businesses that post frequently and those that don’t. Posting two to four times a week—along with keeping tabs on having an optimal blog post length—is sure to lead to more conversions, as well as more traffic.
If you choose to walk the content marketing path, the crucial question should be: What do readers want to see from you? Here’s what the numbers indicate.
13. The best length for blog posts is 2,330 words.
Looking at the top performers on Google SERPs, we can conclude that the optimal word count for a blog-style article is between 2,100 and 2,400 words. It’s not much of a surprise, then, that the average blog post length for successful articles is 2,330 words.
Remember that you don’t have to chase this number every time you intend to write the best-ranking blog post. Articles with approximately 1,500 words can rank just as well.
14. 36% of people prefer headings about lists.
This is one of the most essential facts about blogging to know. Apart from describing the articles that follow, headings are all about getting your blog posts noticed. That’s why they need to have the optimal length and include elements such as power words.
Moreover, list-related headings attract a lot of traffic, especially in statistical blogs and top insert-number-here lists.
15. About 62% of millennials are comfortable with image searching.
Given the changing trends in content marketing, many people question the future of blogging in 2021. But the truth is that blogging is not dead, as many people with a flair for the dramatic say. It’s merely adapting.
One trend that’s picking up is an image search. Nowadays, about 62% of millennials do image searches regularly. More and more blogs are catching wind of this trend, so they’re trying to include more high-resolution photos with captions and Alt text.
16. One of the most interesting blogging trends: posting on Monday around 11 AM brings the most traffic.
If you want the most people to see your blog post quickly after publishing, you shouldn’t post whenever you feel like it. People tend to have pretty packed schedules, and they aren’t glued to the computer screen in anticipation of you dropping your next post.
Apparently, your best bet among the best days to post blogs is Monday, around 11 AM. This is probably because people usually go out at weekends, so they’re less likely to engage with your content then. But on Monday morning, when work is typically slow, you’ll catch a lot of folks looking for time to kill.
17. 43% of people will only skim a blog post.
Interestingly, not a lot of people end up reading blogs in their entirety. On the contrary, they prefer to look for the information they need and leave the page.
More people do this than you’d think. One of the most discouraging blogging stats is that almost half of the viewers will skim the text and go their merry way. If you want to give them an easier time doing that, you can use bold text or any other means of emphasis to highlight your posts’ most significant bits.
There are plenty of reasons to start blogging: it can be means to creative output, a way to share your experiences, but also to earn some extra money. However, some even make a career of it—and the figures are mind-blowing!
18. Blogger statistics indicate that around 60% of them do it for a living.
For those with the necessary devotion and know-how, blogging can be an excellent source of income. If everything goes right, bloggers can earn thousands of dollars every month writing about the things they feel passionately about.
The promise of that mix between profitability and passion is why people blog. In fact, as many as two-thirds of bloggers write to earn cash.
19. At $500 million a year, the Huffington Post is the most profitable of the top ranking blogs.
Some very fortunate blogs get to rise to stellar levels of popularity, amassing legions of faithful followers and the revenue to match. This is essentially the dream of every professional blogger, but, sadly, few of them ever make it to that level.
To make matters worse, fewer still can compare to the success of the Huffington Post. According to blogging income statistics, this world-renowned blog earns around $500 million every year.
20. 69% of bloggers are aged between 25 and 44.
The typical blogger falls somewhere in the age range from 25 to 44 years old. Meanwhile, only 23% are older than 45. Interestingly, the age between 25 and 44 encapsulates the generations that grew up with or were familiar enough with the internet since its introduction to the world.
From that perspective, these blog owners’ age demographics do make sense. This age range also boasts a vast scope of life experience, so it’s only natural that these people would do a lot of writing.
21. 59% of travel bloggers run more than one travel blog.
Travel blogs are exciting and intriguing and, thus, among the most popular kinds of blogs. It won’t take more than a moment or two on the internet to come across countless travel blogs.
One of the reasons why there are so many travel blogs is that many travel bloggers run more than just one. Travel blogging statistics reveal that almost 60% of travel bloggers operate several such blog sites simultaneously.
22. Top 100 most successful bloggers have a median income of around $15.7 million.
Of course, the more telling figures indicate an average of $250,000–$350,000 per year.
Yaro Starak of Entrepreneurs Journey has an income of over $40,000 a month and is the highest-earning blogger at the moment. Most of his earnings come from sales of digital products, as well as affiliate marketing.
23. The most popular types of blogs are in the fashion niche at the moment.
The fashion industry is prevalent, with an audience in every corner of the world. Bloggers in this niche can earn, not only more than a decent yearly income, but also celebrity status.
Among blogs with the most traffic are also those dedicated to food. A lot of people browse the internet for recipes, ingredients, and tips on preparing healthy meals.
You may have heard whispers across the internet prophesying the death of the blog post as a format, its pelt covering the backs of the likes of social media and vlogging. Judging by all the facts about blogging available, that prediction is misguided. Blogging is just rolling with the times.
The above blogging statistics show just how prominent and advantageous blogging is. With millions of people posting and even more people reading, this type of content isn’t going away any time soon.
Blogging can be profitable in 2021. However, it strongly depends on various factors, mainly how well you run your blog website and what niche you decide to cover.
Blogging is still trendy, both as a hobby and an online marketing tool. Blogging statistics show us that many people read and write blogs in 2021, making blogging a good education and SEO tool.
A blog site’s success depends on the time and how well the owner runs it. Among those who dedicate about six hours to running their blog, around 38% report experiencing great success. Overall, about 30% of bloggers report getting some positive results.
Judging by income and blogging traffic statistics, some of the most profitable blogging niches are food, lifestyle, financial concerns, travel, fitness, beauty/fashion, and health.
There are a plethora of reasons why a blog would fail. Some of the most common causes include not taking your blogging seriously, not creating engaging content, not being original enough, not promoting your blog well enough, and not being passionate about what you’re writing.
Blogging can be a promising career, but only if you do it properly and have patience. It often takes a lot of time to see any positive results, and blogging as a career calls for a lot of devotion for it to be a viable professional option.
An excellent way for a blogging beginner to profit is to use Google AdSense and Amazon Associates. Beyond that, they should make an effort to create a professional-looking blog that is updated regularly with content that reveals the writer’s skills and knowledge of the related topics.
According to blogging statistics, there are some quick tips to help you increase your traffic.
- use social media for promotion,
- use keywords, create more content,
- be knowledgeable about your niche,
- write better titles,
- have photos in your blog posts,
- have buttons for sharing in social sharing,
- and include links, both internal and external.
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