Blogging Statistics: How to Improve Your Online Presence

Developing a successful business is unimaginable without an online presence today—a reality that is determined, among many things, by your content marketing strategy.

Companies that stick to a regular publishing schedule and offer genuinely valuable insights to their audience tend to get significantly more traffic than their market competitors that don’t practice blogging. Need more convincing? Let the numbers do the talking.

Top Blogging Statistics: Editor’s Choice

How Many Blogs Are There in 2022?

With figures continually shifting in the internet realm, it’s crucial to have your finger on the pulse at all times. Here are some of the critical numbers on blogging to get you in the loop.

1. There are over 600 million blog websites.

Seeing that blogs have existed on the internet for so long, it makes sense that there are plenty of them online. It turns out that as many as 600 million blog websites are on the internet at the moment. For more perspective, blogging trends show around 1.9 billion websites in 2022. This amounts to 8.28 million blog posts published every day and 5,750 blog posts each minute.

2. Around 70 million posts are created on WordPress every month.

WordPress currently stands as the king of all content management systems. Its ease of use and the functionality it offers to render WordPress the most used CMS around.

WordPress carries an incredible amount of the internet’s blogging load. Namely, around 70 million blog articles are posted on WordPress every month, as the statistics about blogging indicate.

3. There are approximately 31.7 million bloggers in the US at the moment.

Blogging has always been widespread on the internet, with millions of people writing blog posts regularly. Moreover, blogging has been growing in popularity since its early steps.

In 2015, around 28.3 million US citizens made a habit (or a profession) out of blogging. Looking at the most recent statistics, we can see that this number was expected to hit over 31 million in 2020, roughly a 10% increase. 

Thanks to its gradual growth, it is not a secret that the number of bloggers will increase in 2022 and beyond.

How Many People Blog And Why You Should Too

Blogs have started as more-or-less online diaries for people, where they share their experiences and—really—anything they want. It wasn’t too long before advertisers realized this medium’s potential, as more and more people started reading and sharing.

4. 77% of internet users read blog articles.

Blogs always attract plenty of attention, especially in fields such as marketing and education. So, if you are wondering how many people read blogs, the answer is quite encouraging.

We can easily see proof of that notion in the fact that more than 70% of internet users read blogs. That shows how much room there is for bloggers to be seen and to grow.

5. 95% of marketers use blog posts as marketing tools.

Content is an incredibly valuable tool for advertisers to get their company seen and interacted with. Blogs are still relevant in that sphere, despite the rising number of naysayers. 

Experts in the field mostly agree with this, blogger statistics prove. More than 90% of content marketers rely on blog posts. The primary purpose of a content marketing strategy is to attract a target audience, engage with it, and possibly drive conversions.

6. 68.5% of consumers in the US say blogs make a website more trustworthy.

Blog posts are a source of insight for practically any product out there. If you want to learn more about a product before buying it, you’ll most likely want to look it up online first. Blogging stats reveal it’s a great and easy way to decide whether the product is worth your money.

7. The average blogger’s salary is over $32,800 per year.

Living off of your blog sounds fantastic. Of course, it’s far from sunshine and rainbows all day long. You have to put in actual effort to see any worthwhile results. But those that strike a balance between skill and luck wind up earning copious amounts of money from their blogs.

Yet, the average income from blogging is not as exciting as that. An ordinary blogger will earn only slightly more than $30,000 a year. That’s a bit less than the average income in the US. That said, chances are that you can make way more than that, as long as you stick to a profitable niche and the best blogging practices.

Business Blogging Statistics in 2022: Why Blogs Are Important?

To say that content marketing can help your business is an understatement. If you already don’t use it for your business, read on and find out why it’s often said that content is king.

8. Content marketing costs 62% less than traditional marketing.

One of the significant advantages of content marketing is that it’s much cheaper than traditional advertising. On average, blogging money statistics reported content marketing to cost around 62% less than advertising on broadcasts, billboards, direct mails, or phone calls. 

Not only is content marketing cheaper—but it also generates three times more leads than traditional advertising.

9. B2B companies generate 70% of leads from their blogs.

The benefits of regular blogging for businesses can be impressive. At every point of the purchasing cycle, blogging may assist educate prospects, customers, investors, and partners. When it comes to B2B sales, there are from 6 to 21 influencers in the purchasing cycle.

However, B2B blogging statistics speak for themselves in this regard. B2B companies with blogs claim that 7 in 10 of all leads come from the content they post there.

10. Republishing and updating older blog posts can boost organic traffic by 106%.

If you have a lot of old content lying around and struggle with traffic, then doing so can prove to be a great idea. Doing so can boost your rankings immensely—not to mention that it would increase your posts value, too.

Statistics on blogging also point out how an astonishing 90% of bloggers include images in their posts to improve their rankings on search engines.

11. Compared to SMBs without blogs, small business bloggers that run posts regularly get 126% more traffic.

Among the various kinds of organizations, small businesses seem to benefit from blogging by a notable amount. Blogging stats for small businesses look most promising, with the potential to boost traffic by a massive 126% through routine blog posts.

12. Ideal blog post frequency is 2–4 times a week.

The most interesting facts about blogging show that posting blogs regularly and often is key to nurturing a healthy and stable following. People want to know when they can expect content from you.

This can be demonstrated by comparing businesses that post frequently and those that don’t. Posting two to four times a week—along with keeping tabs on having an optimal blog post length—is sure to lead to more conversions, as well as more traffic.

Blogger User Statistics: What Do Readers Prefer?

If you choose to walk the content marketing path, the crucial question should be: What do readers want to see from you? Here’s what the numbers indicate.

13. The best length for blog posts is 2,330 words.

Looking at the top performers on Google SERPs, we can conclude that the optimal word count for a blog-style article is between 2,100 and 2,400 words. It’s not much of a surprise, then, that the average blog post length for successful articles is 2,330 words.

However, the latest blogging trends suggest you don’t have to chase this number every time you intend to write the best-ranking blog post. Articles with approximately 1,500 words can rank just as well.

However, these are not absolutes—if you have a significant social media following, microblogging on those platforms can be just as impactful as a 2000-word blog sometimes.

14. 36% of people prefer headings about lists.

Apart from describing the articles that follow, headings are all about getting your blog posts noticed. That’s why they need to have the optimal length and include elements such as power words.

Moreover, list-related headings attract a lot of traffic, especially in statistical blogs and top insert-number-here lists.

15. About 62% of millennials are comfortable with image searching.

Given the changing trends in content marketing, many people question the future of blogging in 2022. But the truth is that blogging is not dead, as many people with a flair for the dramatic say. It’s merely adapting.

One trend that’s picking up is an image search. Nowadays, about 62% of millennials do image searches regularly. More and more blogs are catching wind of this trend, so they’re trying to include more high-resolution photos with captions and Alt text.

16. Posting on Monday around 11 AM brings the most traffic.

If you want the most people to see your blog post quickly after publishing, facts about blogs show how you shouldn’t post whenever you feel like it. People tend to have pretty packed schedules, and they aren’t glued to the computer screen in anticipation of you dropping your next post.

Apparently, among the best days to post blogs is Monday, around 11 AM. This is probably because people usually go out at weekends, so they’re less likely to engage with your content then. But on Monday morning, when work is typically slow, you’ll catch a lot of folks looking for time to kill.

17. 43% of people will only skim a blog post.

Interestingly, not a lot of blog readers end up reading blogs in their entirety, according to statistics. On the contrary, they prefer to look for the information they need and leave the page.

More people do this than you’d think. One of the most discouraging stats is that almost half of the viewers will skim the text and go their merry way. If you want to give them an easier time doing that, you can use bold text or any other means of emphasis to highlight your posts’ most significant bits.

Other Useful Blogging Statistics To Get You Writing

There are plenty of reasons to start blogging: it can be a means to creative output, a way to share your experiences, but also to earn some extra money. However, some even make a career of it—and the figures are mind-blowing!

18. Only 8% of bloggers can support their families.

For those with the necessary devotion and know-how, blogging can be an excellent source of income. If everything goes right, bloggers can earn thousands of dollars every month writing about what they feel passionate about.

In fact, the most recent blogging facts show that as many as two-thirds of bloggers write to earn cash.

19. At $250 million a year, the Huffington Post is the most profitable of the top ranking blogs.

Some very fortunate blogs get to rise to stellar levels of popularity, amassing legions of faithful followers and the revenue to match. This is essentially the dream of every professional blogger, but, sadly, few of them ever make it to that level.

To make matters worse, fewer still can compare to the success of the Huffington Post. Information on blogging shows that this world-renowned blog earns around $250 million every year.

20. 69% of bloggers are aged between 25 and 44.

The typical blogger falls somewhere in the age range from 25 to 44 years old. Meanwhile, only 23% are older than 45. Interestingly, the age between 25 and 44 encapsulates the generations that grew up with or were familiar enough with the internet since its introduction to the world.

These blog demographics do make sense. Moreover, this age range boasts a vast scope of life experience, so it’s only natural that these people do a lot of writing.

21. Blogging industry statistics show that 59% of travel bloggers run more than one travel blog.

Travel blogs are exciting and intriguing and, thus, among the most popular kinds of blogs. It won’t take more than a moment or two on the internet to come across countless travel blogs.

One of the reasons why there are so many travel blogs is that many travel bloggers run more than just one. Almost 60% of travel bloggers operate several such blog sites simultaneously.

22. Top 100 most successful bloggers have a median income of around $15.7 million.

Of course, business blogging statistics indicate an average of $250,000–$350,000 per year.

Yaro Starak of Entrepreneurs Journey has an income of over $40,000 a month and is the highest-earning blogger at the moment. Most of his earnings come from sales of digital products, as well as affiliate marketing.

23. The most popular types of blogs are in the fashion niche at the moment.

The fashion industry is prevalent, with an audience in every corner of the world. Bloggers in this niche can earn, not only more than a decent yearly income but also celebrity status.

The average blog traffic reaches the highest point when it comes to food blogs. A lot of people browse the internet for recipes, ingredients, and tips on preparing healthy meals.

Blogging Statistics: The Takeaway

You may have heard whispers across the internet prophesying the death of the blog post as a format, its pelt covering the backs of the likes of social media and vlogging. Judging by all the facts available, that prediction is misguided. Blogging is just rolling with the times.

The above statistics show just how prominent and advantageous blogging is. With millions of people posting and even more people reading, this type of content isn’t going away any time soon.

Frequently Asked Questions

Sources

Blog Tyrant, Boost Planner, Create and Go, Demand Jump, Envisage Digital, Express Writers, Growth Badger, HubSpot, Marketing Insider Group, Millennial Money, Neil Patel, Neil Patel, OptinMonster, Owler, Red Javelin, Semrush, Semrush, Statista, Syte, WP Beginner, WP Blogger Basic