Branding statistics show that the company’s logo and products are not the only factors that define branding. Customer experience and storytelling are an essential part of it as well.
It can be challenging to understand the importance of branding your business—many companies can’t adequately explain what they do and how they do it. If a company has a strong marketing strategy, places importance on quality user experience, and adds a personal touch to its products, consumers will likely engage with the brand more.
As with everything else, you can’t build a brand overnight. It takes a lot of time and energy. If you’re interested in learning more, let’s dive into our statistics about branding.
Top Branding Statistics: Editor’s Choice
General Branding Facts and Figures
Building a brand isn’t an easy task, but it surely is a worthy investment for someone wanting to grow their business. See what numbers say about the importance of developing a unique brand identity in 2021.
1. 86% of consumers say that authenticity is crucial when choosing which brand to support.
Nowadays, consumers expect authenticity and honesty from brands. Brand authenticity statistics prove that millennials started pushing this concept, as they want brands to care more about a cause than income. If companies can’t meet these requirements, customers won’t hesitate to look for products elsewhere.
2. 81% of consumers agree that they need to trust a brand before making a purchase.
According to brand loyalty statistics, gaining trust requires a lot of hard work. Loyalty leads to a long-lasting relationship between the two parties—companies will achieve trust by being authentic and honest to their customers. The purpose of this strategy is to improve customer retention.
3. Using signature colors increases brand recognition by 80%.
As seen from brand recognition statistics, using the right colors can help recognize and connect with the brand. For example, people instantly notice that the colors representing IKEA are blue and yellow.
4. It takes only 0.05 seconds for people to judge a company’s website.
Branding is also about how the company presents itself online. Brand identity statistics show that an online business website needs to be easy to navigate and continuously updated to impact customers positively. Choosing the right layout and optimizing the website can be highly beneficial, as it’s easier for people to find what they need.
5. Consistent branding can boost revenue by up to 33%.
Brand consistency statistics show that customers want to know and trust the brand before purchasing a product. A company should spread its message consistently across all channels. This way, customers will remember the brand, form an opinion, and know what to expect.
6. 64% of consumers would buy from or boycott companies depending on their stance on social issues.
Facts about branding show that brands have become more vocal about their stance on political and social issues. Customers expect them to be true to their values because a brand’s message can have a massive impact. As seen from recent statistics, branding consistency mistakes don’t go unnoticed—customers can sense if companies fake their concern about social matters.
7. 73% of consumers say that customer experience influences their purchase decisions.
According to branding statistics 2021, consumers consider customer experiences to be a deciding factor in their purchase decision. Customers are willing to spend more money on what best suits their needs. For example, 42% of consumers would pay more for a welcoming experience.
8. It takes five to eight impressions for people to remember a brand.
Consistency is key here. Your messaging and values get noticed by customers, as much as the color scheme you use to brand your business. Having a company presented in a clear and straightforward manner will certainly lead to it being remembered faster.
Statistics on the Benefits of Branding
When customers are aware of a brand, they are likely to try its product. However, branding is more than just a recognizable logo—see all the ways businesses use it to grow.
9. 89% of customers stay loyal to a brand that shares their values.
Being aware of your buyers’ preferences is vital to keep their loyalties with your brand—56% of consumers say they are likely to stick to a brand that understands them and their specific needs. Branding your business in a way that’s sensitive to customers’ values can get 89% of people staying loyal, statistics indicate.
10. According to 53% of businesses, blog content creation is the highest priority.
More than half of businesses generate content that can grab customers’ attention. The content used consists of curated videos, blog posts, product reviews, social media posts, and interviews, to mention a few. The importance of branding shows how content creation is the primary strategy in marketing statistics—it’s key to successful branding.
11. Around 77% of B2B marketers say that branding is essential for growth.
Every company’s goal is to grow and expand its customer base. That way, the company will be more recognizable and drive more sales. According to marketing experts, businesses need to keep track of branding trends to stay on top of the game.
12. Rebranding costs companies 5–10% of their marketing budget.
Rebranding statistics show how most companies adopt this strategy to change some aspects or reinvent the brand from scratch to reintegrate into the market. Despite the success coming from this strategy, costs can vary depending on the business size.
13. 76% of companies admit that building a partnership is essential to achieving revenue goals.
According to brand partnership statistics, a successful collaboration gives companies a competitive advantage and helps identify the best strategies and tactics. That way, companies that collaborate can increase revenue faster.
14. Nearly 50% of US consumers would like to receive weekly newsletters from their favorite brands.
As email marketing statistics show, branding is also about giving customers a personalized experience via their preferred channel. Although social media and new technologies keep growing and evolving, consumers still favor weekly newsletters and special deals based on their previous purchases.
Personal Branding Statistics 2022
How important do you think is the perception people have of your employees and company online? Turns out, very important—see what the numbers show.
15. 91% of employers believe that a company’s star rating on a review website can win over or drive away a candidate.
Negative reviews can have a significant impact on how people perceive the brand. Employer branding statistics reveal that acquiring new talents can be difficult for companies with bad reviews online. When applying for a job, people trust former employees’ opinions to understand which brands to consider and which ones to avoid.
16. 92% of people would think about quitting their current job if a business with a better reputation offered them a position.
Personal branding statistics reveal that positive branding helps draw and retain quality workers who greatly contribute to a company’s success. Brands are in constant search of new talents, and they will try to recruit the most qualified workers. Among the selected candidates, most people already work in other companies. In the case of top branding companies, employees would consider quitting their current position and accepting the offered one.
17. After seeing how an employer replies to a review, 62% of job seekers have a change of heart about the brand.
Negative reviews have a strong impact on how people perceive the brand, yet the rating is not definitive. According to reputation management statistics, job seekers can change their opinions about the brand by looking at how the employer replies to negative feedback. It’s comforting for most businesses to know that more than half of job seekers want to hear both sides of the story.
Audio Branding Statistics: How Does the Sound Help?
How often do you hear a sound and think of a brand? Audio branding doesn’t get enough mention, but the benefits of having a sound subconsciously remind people of your business are numerous—take a look.
18. Music can improve brand recognition by 46%.
Most companies like to focus on visual identity to promote themselves, yet a more impactful promotion would be the adoption of audio branding. By adding a specific sound to the brand, there’s a high possibility of doubling the sales. Having a music artist involved in branding can be very beneficial, as statistics show that consumers will most likely choose a particular brand over a competitor by associating a song or a specific sound with it.
19. 41% of consumers believe sound is one of the key elements of brand communication.
According to digital branding trends, using the right audio in advertising can motivate people to purchase more from that brand. Additionally, it improves brand recognition, communicates the brand’s message better, and enables better customer engagement.
20. 74% of young adults feel more emotionally connected to a brand thanks to music.
Brand awareness statistics suggest that younger consumers can better understand a brand’s personality thanks to music used for marketing. Businesses should use audio and video promotion to improve brand recognition and attract customers.
Branding Stats: The Takeaway
Customers demand brands to define their values and be truthful and consistent. Especially younger generations expect authenticity, transparency, honesty, and consistency. Without respecting any of these principles, customers won’t hesitate to look for a different brand that meets their needs.
As mentioned by branding statistics, a catchy logo, specific colors, and a user-friendly website can help you achieve your goals, but that’s not enough. Having a good reputation on the internet drives sales and enables companies to hire top talent. On the other hand, a negative review can significantly decrease the chance of hiring quality employees.
Frequently Asked Questions
What is the most recognized brand in the world?
Apple is the most recognized brand in the world, with a revenue of $274.52 billion. The second and third places belong to Google and Microsoft. These brands are all part of the technological industry. Understandably, this field has been most profitable and valuable for decades.
How do you brand an HR department?
The first step toward improving brand identity is understanding who your customers are and what they expect from the HR department. The next step is to ask the right questions like what products or services customers use or how they perceive the HR department.
Furthermore, how employees perceive the HR department is also crucial. Typically, employees think that HR representatives are only in charge of conducting interviews and organizing benefits. That’s why HR representatives have to demonstrate their problem-solving skills. The best way to brand and promote an HR department is to showcase what it can do.
How many impressions do you need for brand recognition?
On average, it takes five to seven impressions for the audience to remember a brand. People need to see the brand’s logo at least five times before recognizing it and connecting it with the company. Social media and professional branding techniques help send a consistent and effective message to consumers.
How much a customer knows about branding?
Customers may not be aware of what goes into the branding process, but they recognize brands that stand out. When a brand has a strong presence and is embedded into people’s lifestyles, customers no longer have to think about their purchase decisions—they’ve already decided.
Above all, a brand’s relationship with customers depends on trust. It requires ongoing effort and hard work before convincing them to put their trust in the brand. Companies that succeed in forming strong bonds with their customers will be ahead of the game.
How does branding affect sales?
A strong brand communicates the organization’s principal values and builds customer loyalty that ultimately leads to increased sales. More often than not, consumers make a buying decision based on a brand’s image rather than products.
Moreover, a strong brand image can directly impact customer loyalty, resulting in more purchases from the same customer. Branding statistics show that loyal customers spend 67% more on purchases than new customers. Therefore, creating a recognizable and trustworthy brand will result in improved customer retention and increased sales.
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