Facebook Advertising Statistics: Ads, Visuals, Cost, and More

Facebook Advertising Statistics: Ads, Visuals, Cost, and More

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Since its launch in 2004, Facebook has been the most used social media platform and the best place to advertise products and services. Despite the growing competition, Facebook keeps increasing its user base.

The following facts and figures will highlight how this social network benefits your business and why you should use it for promoting your products.

Top Facebook Advertising Statistics: Editor’s Choice

General Facebook Stats


Facebook’s advertising power is unmatched in the world of social media platforms. Here are some figures that highlight it as a platform that reaches more people and conversions than its competitors.

1. In Q4 of 2020, Facebook had 2.74 billion monthly active users.

Understandably, the number of active Facebook users has increased by 12% year-over-year from 2019. This stat proves that Facebook can positively impact your marketing strategy, as no other platform out there offers a reach this big.

2. Facebook is the third most visited website globally.

Google is the most popular website with over 1 trillion searches annually. Facebook ranks second with 32.95 billion visitors monthly, right after YouTube.

Facebook marketing statistics demonstrate that people like to spend their free time on the platform, and businesses should take advantage of this behavior to promote their products.

3. The Middle East and Africa are the regions where Facebook is growing the fastest.

The Middle East and Africa saw a growth of 13.6%, especially in India, Nigeria, Egypt, and South Africa. The demographic of Facebook users state that Asia places second with a growth rate of 10.7%.

However, Facebook is losing users in many other countries such as Germany, Japan, Switzerland, and South Korea.

4. Users spend approximately 34 minutes per day on the platform.

In 2020, Facebook lost 42 seconds of daily visits. However, Facebook marketing stats show that many adults have increased social network usage due to the global pandemic.

As a result, businesses can benefit significantly from the high number of visits and browsing time.

5.  The highest traffic on Facebook is from 1 PM to 3 PM.

Before posting on their pages, businesses should ask themselves—when are Facebook users most active? A study by Buffer reported that the best time to post is between 1 PM and 3 PM during the week and on Saturdays.

6. In 2020, there were 10 million active advertisers on Facebook’s platform.

In the first quarter of 2019, 7 million companies advertised their content on the platform. Clearly, Facebook generates the most ad revenue.

In 2019, the social network’s advertising revenue amounted to over $69.6 billion in total—an enormous number compared to $1.04 billion in other revenues.

7. Facebook revenue per user is $10.14 worldwide.

The US and Canada region has, by far, the highest revenue per user—$53.56. By comparison, Facebook earns $16.87 per single user in the European region. The Pacific region brings in only $4.05  for every Asian using Facebook. The revenue for the rest of the world is $2.77.

Facebook Ad Statistics


Mark Zuckerberg introduced Facebook ads in 2007, three years after the launch of the social media platform. Facebook ads are an advertising system for businesses that want to connect and target specific consumers.

Thanks to Facebook ads, users can get to know new brands and products.

8. Facebook has an advertising audience of 2.14 billion users.

Facebook advertising statistics in 2021 prove that it is the best platform for promoting products and services. It counts a large and active audience, especially among adult users. The advertising audience saw an increase of 2.2% since 2020.

9. Facebook’s ad revenue in the US and Canada amounted to $13.4 billion in the second quarter of 2021.

Facebook’s advertising revenue is mainly based on the geographic location of users. However, location is not the only determining factor, as most Facebook users live outside the US and Canada.

While advertising revenue has peaked in the second quarter, other revenues came to only $372million.

10. The global Facebook ad revenue is projected to reach $94.69 billion by the end of 2021.

The revenue will nearly double compared to 2018 when ads brought in $55.01 billion to Facebook’s overall earnings.

It will also increase by nearly $15 billion YoY growth, as the official report from 2020 showed a total of $80.93 billion in revenue.

11. The average Facebook user clicks on 11 ads per month.

According to social media advertising statistics, a user clicks on an ad every 2.7 days.

Although the number doesn’t seem significant, not all ads require a click to be effective. This stat proves that people keep interacting with Facebook ads.

12. Facebook has an average click-through rate of 0.89% across all industries.

In the Pets & Animals category, the Facebook average CTR is 1.68%.

Most people like to see pictures of cute animals on the Internet, so it’s only normal that these ads have the highest CTR. Food & drink and beauty & fitness influencers rank second with similarly high CTRs—1.2% and 1.02%, respectively.

13. On average, Facebook ad conversion rate is 9.11% across all industries.

When done right, Facebook ads can give high conversion rates — this strategy can convert one out of eight people that visit the brand’s website.

Many industries such as beauty & fitness, science, and real estate have conversion rates bigger than 10%.

14. 42% of businesses believe that their Facebook marketing is successful.

Facebook advertising success statistics reveal that, although companies understand the importance of marketing on Facebook, 58% of marketers are not sure whether their strategies and efforts are effective.

15. Facebook is the best advertising platform for B2C and B2B businesses.

Although Facebook ads are prevalent among B2C, 65% of B2B marketers admit that Facebook is their most important advertising channel.

According to Facebook advertising for small business statistics, this is a beneficial strategy for both consumers and retailers. B2B and B2C companies can easily reach their targeted audience on Facebook.

16. Engagement rates on Facebook are 18% higher on Thursdays and Fridays.

These statistics show that the Facebook ad engagement rate is higher on Thursdays and Fridays than other days of the week.

Marketers should keep in mind that advertising has excellent results during those two specific days.

17. Only 10% of marketers can measure the ROI of their organic efforts on social media.

The newest Facebook advertising ROI statistics demonstrate that it’s much easier to measure the ROI on Facebook ads — it’s directly linked to the users’ conversion tracking.

Companies get data instantly, so they know precisely how well the ads are performing and what their impact on the business is.

How Much Does Advertising on Facebook Cost?


Eight factors affect the prices of ads on Facebook. The most important ones include the audience your company wants to target and the budget set for your advertising campaigns.

According to Facebook advertising statistics, these factors significantly impact the prices of your Facebook campaigns.

18. On average, the cost per click for Facebook ads is $1.72 across all industries.

The industries with the cheapest clicks include apparel ($0.45 per click), travel and hospitality ($0.63 per click), and retailers ($0.70 per click).

Their Facebook average CPC is so low because of their large audiences. Businesses need to know how to manage their budgets and how much they want to spend on Facebook.

19. The average cost per action on Facebook is $18.68 across all industries.

This Facebook advertising cost varies depending on the industry—with an average of $7.85, the lowest price per action belongs to the education sector.

Education advertisers believe that attracting a young audience on Facebook is an excellent strategy. While finding students can be relatively cheap, looking for a new car, an architect or an IT specialist has a much higher price.

For example, Facebook advertising spending statistics mention that the average Facebook cost per action for technology services is $55.21. Reasonably, the cost invested in a new client will make this effort worthwhile.

20. Ads that target people aged 55–65 or older are more expensive than ads focused on younger generations.

Audience demographics can influence how much Facebook targeted ads cost. For example, it’s expected that ads focused on individuals aged 55–65 would be more expensive, as they constitute 26 million users altogether.

It would be cheaper to invest in a younger audience, especially those aged between 25 and 34 that count 58 million active users.

Facebook advertising trends for 2021 suggest that companies should target specific interests or demographics to achieve a successful ad campaign.

21. The monthly cost of Facebook advertising is between $200 and $800.

The business size and how much it invests in social media advertising are essential factors to determine Facebook advertising cost per month.

For example, if a company sets a $200 budget, that will affect ad bids, ad performance, and campaigns’ overall outcomes. Understandably, a low advertising budget guarantees fewer conversions due to its performance limitations.

22. There is no cost for setting up Facebook for Business.

Just like personal Facebook accounts, business pages are free to set up as well. Like with personal profiles, Facebook makes this worthwhile for their company by accumulating more attention from your followers and then selling it to advertisers.

Facebook Video Advertising Stats


A few years ago, people thought that Facebook was for status updates, Instagram for images, and YouTube for videos. Today, it’s not like this anymore—there’s fierce competition between Facebook, Instagram, and Youtube regarding video content.

Facebook advertising statistics reveal that the platform has always caught people’s attention thanks to its videos, especially in the business and advertising fields.

23. Facebook has more than 8 billion daily views of videos.

People watch more than 100 million video hours per day. These mind-blowing Facebook video views statistics show that video content makes up only 3% of the overall content on Facebook. Yet, it has much more engagement than any other type of post. Companies feel more encouraged to post a video on Facebook instead of placing a direct link to YouTube.

24. The average engagement rate for Facebook videos is 6.01%.

The latest statistics demonstrate that the Facebook video engagement rate is much more relevant than other kinds of content such as photo posts (4.81%), link posts (3.36%), and status updates (2.21%).

25. Facebook’s worldwide video advertising revenue will reach $9.58 billion this year.

The numbers are impressive, considering that Facebook’s video ad revenue was nearly 674 million in 2015. Today, the numbers are close to $10 billion.

Facebook Ad Statistics: The Takeaway

Facebook is still an effective platform where you can advertise your products and services. If done right, the advertising campaign can give surprising results for your business.

Targeting the right audience and setting an advertising budget are essential aspects marketers usually consider when placing an ad on the platform.

Analyzing and understanding what to share on Facebook will give your company a remarkable ROI and brand exposure.

Frequently Asked Questions

How many ads do we see a day?


Every user sees from 6,000 to 10,000 advertisements every single day. Thanks to the new technologies, the number of ads on the internet has increased considerably. Nowadays, advertisers continuously look for new ways to share their messages.

Digital marketing has become the key for most companies in the last 20 years—it has grown so much that many companies profit the most from digital advertising. Digital marketing will keep increasing, together with online advertising.

How much of Facebook’s ad revenue comes via mobile advertising?


In 2020, 94% of Facebook’s ad revenue came from mobile; only 6% came from desktop users. Reports shows that the number of mobile users has grown exponentially over the last decade—from 11% in 2012 to 92% in 2018.

The percentage will increase even more as people continue to access Facebook from mobile. This indicator makes many marketers invest more money in mobile users.

How much of Facebook’s revenue comes from advertising?


Facebook strongly relies on ads, as they are the most profitable business model for the social media platform. In 2020, advertisements produced around 97.9% of Facebook’s revenue. 

Payments and fees made the remaining 2%. In 2020, Facebook ad revenue generated $86 billion, a significant record for the social network.

What is a good result rate for a Facebook ad?


First of all, the result rate is the metric defining the number of received results divided by the number of impressions. 

For Facebook, a result rate bigger than 1.5% is successful. It’s essential to monitor the ad’s response related to the goals set. 

For example, if the click-through rate is lower than expected, it’s a good idea to adjust your ads to the audience you want to target or change your content.

Are Facebook ads still effective?


Despite being the oldest social media platform, advertising on Facebook still works incredibly well. 

Although the cost per click is relatively low, an ad set right can drive high-quality clicks that generate enormous value for your business. 

Facebook advertising statistics demonstrate that most companies use Facebook ads, as they are much more profitable than any other advertising platform.

Sources

Business of Apps, Digimind, eMarketer, eMarketer, Facebook, Kinsta, Marketing Tech, Mention, Oberlo, Similar Web, Social Media Examiner, Social Media ExaminerStatista, Statista, Statista, Statista, Statista, Statista, Statista, Statista, WebFx, WordStream