We live in an era when the video is an essential part of our everyday lives—whether it’s in the form of a tutorial on how to make a great carbonara, a breaking news event from the middle of the streets, or just a funny video of a cat that jumps from the counter and hits the wall. A significant number of these videos appear on social media in the form of live videos.
Compared to other platforms, Facebook Live came a little late to the live streaming scene—in 2016, to be more specific. However, these Facebook Live stats will show you how far has the platform pushed the feature since then.
Top Facebook Live Facts and Statistics (Editor’s Choice)
- Live streaming topped 1.1 billion hours per month in 2019.
- 93.7% of businesses use Facebook.
- One-fifth of all videos on Facebook are live videos.
- Facebook Live is the most popular platform for live-event streaming.
- Facebook Live is the go-to channel for 35% of video marketers.
- 92% of videos played on Facebook are native to the platform, according to Facebook video statistics.
- 85% of the videos are watched with the sound off.
Amazing Facebook Live Statistics
Facebook Live isn’t just another fantastic feature on Facebook. So buckle up because these statistics will show you just how important Facebook Live has become to live streaming and advertising alike.
1. Live streaming topped 1.1 billion hours per month in 2019.
Live streaming continues to bloom at a 12% growth in 2019, compared to 2018. The number of hours watched comes somewhere around 1.1 billion. Twitch dominates the streaming world, with 9.34 billion hours streamed. Video streaming statistics show that Facebook Live is third, right behind YouTube, with over one billion hours.
2. 93.7% of businesses use Facebook.
A survey back in 2019 revealed that Facebook is the favorite social media platform for business. The survey found that 93.7% of companies are using Facebook Live for business. Twitter is second at 84.4%, and Instagram comes third at 80.9%. Instagram Stories statistics show that this feature can be incredibly significant.
3. Facebook Live videos get ten times more comments than regular videos.
Facebook Live provides the perfect framework to connect, and this is why it’s ideal for facilitating interaction. Facebook Live metrics for 2020 show that users comment on Facebook Live videos ten times the rate of commenting on regular videos.
4. Facebook Live daily watch time quadrupled in a year.
This stat alone is proof enough that Facebook users have embraced this new video format. Facebook Live numbers show that, in 2017, one out of every five Facebook videos was a live broadcast. By 2018, there were 3.85 billion of them.
5. Half of all online consumers in the US watch a live stream every week.
According to Facebook Live statistics provided by the Magid research consultancy group, 48% of users watch a live streaming video on Facebook, and 44% watch one live on YouTube. That goes to show how much Facebook Live has grown in this couple of years. Another interesting fact is that breaking news is the most popular category for live videos.
6. One-fifth of the videos shared on Facebook are live videos.
This shows that Facebook’s intention to own the very idea of live is paying off. According to Facebook’s head of video, Fidji Simo, Facebook Live videos accounted for 20% of all Facebook videos, and one in every five videos is a live video.
7. The average donation on Facebook Live is $38.
One of the most potent Facebook Live trends is the donation button during live streaming. We’ve all seen how capable Facebook Live can be when it comes to connecting people and communities during moments of crises. During the hurricanes Irma, Harvey, and Maria, people worldwide raise $2 million for relief efforts using the donate button on Facebook Live, the average donation being $38.
All About Facebook Live
8. The first Facebook Live video was by Mark Zuckerberg.
Here’s one interesting Facebook Live fact. On September 15, 2015, Facebook’s CEO Mark Zuckerberg broadcasted the very first Facebook Live video. During the live video, he gave a short tour of the Facebook headquarters and explained the new features of Facebook Live to his audience.
9. In 2017, Facebook Live was the most popular live-streaming platform.
Facebook Live has become a dominant live-streaming platform in recent years. Facebook Live usage statistics show that 80% of online audiences prefer Facebook Live videos over YouTube.
Furthermore, Facebook Live engagement stats show that Facebook Live offers its viewers more engagement because they can watch videos three times longer than pre-recorded ones and comment on them ten times faster.
10. Facebook Live leads in event live-streaming.
Facebook Live is a multi-purpose platform, but it’s mostly used during certain kinds of events. Facebook Live stats for 2020 show 76% of users stream live events like concerts and sports, 23% are Q&A interviews, while 22% use Facebook Live for Press events. Facebook Live is also very much involved in reporting live breaking news, at 20%.
11. 92% of all Facebook videos are Facebook-native videos.
Thousands of videos are posted on Facebook’s newsfeed every day. A study in 2017 showed that out of 7.5 million Facebook posts, 92% of Facebook Live users used the platform’s native video format. Approximately one-quarter of Facebook accounts used YouTube, while 6% of accounts used different video formats.
12. The most important aspect of Facebook Live is video quality.
On average, people watch more live videos than videos on demand. Another interesting Facebook Live fact is that 90% of online users think that a video’s quality is the most crucial aspect of Facebook Live videos.
13. 60% of Americans watch digital videos on Facebook.
Facebook livestream viewership stats say that only YouTube has a higher reach, with 90% of online users choosing that platform, according to YouTube demographics. Instagram comes in third with 35%, and Twitter is fourth at 21%.
14. Facebook could be all video and no text by 2021.
Nicola Mendelsohn is in charge of Facebook’s operations in Europe, Africa, and the Middle East. According to him, the written word is becoming outmoded and will be replaced by speech and moving images in the future.
Facebook CEO Mark Zuckerberg already gave his opinion on this matter, saying that video would be more and more critical for the platform in the future. Meanwhile, Facebook Live analytics for 2020 display that Nicola Mendelsohn’s claim is not that far off.
15. More people are watching Facebook Live videos amid the Coronavirus crisis.
According to Facebook monthly stats, as more and more people social distance themselves from family and friends because of the coronavirus outbreak, the number of Facebook Live viewers in the US increased by up to 50% from February to March.
16. Facebook paid news outlets and celebrities millions to create live videos.
It’s a well-known fact that Facebook pays media companies and celebrities for Facebook Live usage. According to a Wall Street Journal document, Facebook has signed as many as 140 contracts, worth a total of $50 million. Among the media companies paid by Facebook are channels like CNN and The New York Times, while celebrities involved include comedian Kevin Hart and chef Gordon Ramsey.
17. Facebook Live added extra reality filters to the platform in 2016.
Facebook has changed a lot since 2016. But a fascinating fact is that Facebook Live added the Snapchat-like filters back in 2016. With these filters, you can put on “Live Masks” and other special effects during your Facebook Live broadcast. These filters are available on Facebook’s IOS mobile app and Android mobiles.
18. Facebook Live is the primary channel for 35% of video marketers.
85% of businesses use video as a marketing tool. In 2019, 35% of video marketers claimed to have used Facebook as their go-to social media platform, a 1% rise compared to 2018. Facebook Live for marketing stats show that in 2020, 32% of video marketers plan to include Facebook in their 2020 video marketing strategy.
Fun Facts and Statistics about Facebook Live
19. Chewbacca Mom is the most-watched Facebook Live video.
With 174 million views, Candace Payne’s Chewbacca Mom has the biggest Facebook Live audience ever recorded on Facebook.
20. Facebook Live was launched in 2016.
More than 3.5 billion broadcasts have been sent from the platform since Facebook Live was launched in 2016. Facebook Live stats show that more than a quarter of the world’s population—around two billion people—have watched a Facebook Live video once in their lives.
21. The perfect Facebook Live video lasts between 15 to 20 minutes.
According to analyses by Buzzsumo for Facebook Live videos, the longer the video lasts, the more the interactions increase. Yet this happens until the 15th or 16th minute. After this time, interactions seem to be relatively stable. Facebook Live growth statistics show that the top 10,000 Facebook Live videos last an average of 20 minutes.
22. Facebook Watch had over 400 million monthly users.
Facebook video views statistics display that In December 2018, Facebook Watch had up to 400 million monthly users and 75 million daily users, yet those metrics have grown 80% and 87%, respectively. Therefore, Facebook Watch’s daily audience is now at 140 million people.
23. 85% of videos are watched with the sound off.
Facebook hosts about eight billion views per day on its platform, but a fascinating fact is that the vast majority of Facebook Live video viewers are watching in silence. The reasons why people said they watched videos with no sound include that they were in a quiet place, didn’t have headphones or were multitasking. According to Facebook Live video statistics, 85% of users watch videos with the sound off.
After reviewing all these Facebook Live stats, we hope we helped clarify how much Facebook Live has grown and improved over the years. With more and more social media platforms relying on video content, we can’t wait to see what the future has in store for live-streaming and Facebook Live. If these past years indicate what’s to come, then we’re definitely in for a wild ride.
Frequently Asked Questions (FAQ)
Video quality usually determines the data your phone absorbs. When you’re streaming a Facebook Live video with a good Wi-Fi connection, the video quality is close to 480p. Facebook Live recommendations are 720p, 30fps, and 4mbps. At 4mbps, you’ll need 0.5MB per second or 30MB per minute, which is 1.8GB per hour and 3.6GB for two hours.
According to Facebook Live mobile stats, if you plan to stream in HD resolution, you need to enter a Level Up program, and then you can access premium HD streaming.
Facebook Live is a video streaming service launched in 2016. On April 06, 2016, CEO Mark Zuckerberg started the first live stream via Facebook. He introduced a new feature, which was no other than the ability to broadcast live video streams. Six months later, that feature was Facebook Live as we know it today.
Facebook Live in 2020 is the most popular platform for live streaming concerts, sports games, breaking news, Q&A interviews, and press events.
As soon as you’re done streaming, Facebook finishes recording the stream, and, after some processing time, makes it available as a post on your page. This post will work and act precisely the same as if you had uploaded a video. All chat that went on during the stream is recorded and left as comments on the video post. The video with the highest Facebook Live views count is Chewbacca’s Mom with 174 million views.
The longer your Facebook Live broadcasting, the more people will likely discover you and invite their friends on Facebook to watch the video. Depending on what you are recording, time varies.
For example, if you are recording from desktop, Facebook Live videos can be up to eight hours long, but if you’re recording from a mobile device, Facebook Live stream length can be no more than four hours.
However, Facebook Live video stats show that shorter length videos have higher engagement and more views.
Integrating live video streaming into social media platforms is one of the most exciting technological advancements. Facebook released its own live-streaming option, and the ability to watch and interact with live videos in real-time has proven to be very popular among users.
The latest Facebook Live stats show that people spend three times longer watching live video than a video that’s been pre-recorded. Although stats show that shorter videos have higher engagement, if you plan to stream a longer video, make sure you make it as fun and exciting as it can be.