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14 Fascinating Facebook Video Statistics [For 2020]

by Darko

Are you eager to find a simple yet highly effective means of marketing your business in today’s digital era?

Well, one of the key methods you should not miss out on is social media marketing using platforms such as the hugely popular Facebook. 

With more than two billion global users, this platform provides a great way to promote your brand and business. You will see from the incredible Facebook video statistics we’ve gathered just how effective this platform can be when it comes to your business success.

Now, the great thing about this method of marketing and promotion is that the number of Facebook video viewers makes it much easier to spread the word. What’s more, you can promote your brand and business not only on a local or national level but on a global one.

So, if you want to boost your business success in 2020, read on.

Key Facebook Video Stats (Editor’s Choice)

  • Every day, around half a billion people across the globe watch Facebook videos.
  • Facebook videos get around 135% more organic traffic than images.
  • When it comes to the average Facebook video length, videos lasting around 60 seconds tend to perform better.
  • 47% of the video’s value is in the first three seconds according to Facebook video view statistics.
  • People are five times more likely to watch Facebook videos on smart devices compared to computers according to Facebook video on mobile stats.
  • Up to 85% of Facebook videos are watched without the sound on.
  • Facebook video views statistics show that videos reach up to eight billion views per day
  • Average engagement rate for Facebook videos is 6.3% compared to 3.2% for YouTube

General Facebook Video Facts

When it comes to gaining exposure for your business online, it is important to stay up to date with the latest Facebook video trends. Being aware of them will make it far easier for you to create and implement Facebook marketing campaigns and ads to help grow your business. 

So, let’s take a look at some general statistics relating to Facebook video focusing on engagement rates, conversion rates, average length of videos, and views. 

1. Facebook videos get 135% more organic traffic than images.

(AdEspresso)

Naturally, you want to benefit from a higher level of organic traffic when you advertise on Facebook, right? 

Well, the good news is that over recent years, Facebook video advertisements have helped to boost organic reach tremendously. In fact, over the past couple of years, Facebook video has enjoyed a massive 135% more organic traffic compared to static images. It has also outperformed static images and text by a mind-boggling 1200%.

2. Videos of around 60 seconds are the best performers.

(Blog HubSpot)

So, what about the Facebook video average watch time benchmark? 

Well, when you make a Facebook video, you obviously want to capture the attention of your audience in the most effective and efficient way. Well, getting the timing just right is an important part of this. 

Keeping it short and sweet is the best solution with Facebook vides, and 1-minute videos tend to perform better in terms of keeping the attention of visitors. Often, people are quickly scrolling through Facebook during their spare time such as lunch breaks, so they do not have the time (or inclination) to sit through longer videos. 

3. Up to 85% of Facebook videos are viewed without sound on.

(American Press Institute)

Figures show that the vast majority of Facebook videos are watched without any sound on, Facebook video statistics reveal. So, what does this mean for those who are posting Facebook videos? 

Well, it means you need to ensure you capture the viewer’s attention in other ways, such as graphics that pop up and captions. If audiences are watching the video on mute, focusing all your attention on talking and voiceovers won’t be of any benefit. Instead, you need to make sure you pay attention to the graphics to capture the viewers’ attention.

4. Average engagement rates for Facebook videos are 6.13%.

(Hootsuite)

You might be wondering: 

“What is the average engagement rate of Facebook videos?”

The thing is: 

The average engagement rate on Facebook stands at around 3.6%. This is where people like, share, or comment on posts. With Facebook videos, however, the engagement rate stands at a far more impressive 6.13%.

So, given these figures, it is well worth using Facebook videos rather than just comments, posts, and images, as people tend to engage more effectively with this type of social media content. 

5. Facebook Video engagement is higher on Thursdays and Fridays.

(Buffer)

When it comes to Facebook video, you need to put some thought into the timing, as this can make a big difference in terms of exposure. Posting your video at the right time can help to boost views and engagement considerably.

Here’s the scoop:

According to recent studies, engagement rates on Facebook are at their highest towards the end of the workweek, when they tend to be around 18% higher than other days. In addition, the best times of the day during the week and on Saturdays is between 1:00 pm and 3:00 pm.

Facebook Video Statistics - watching

Facebook Video Usage Stats

Now that we’ve had a chance to look at some general Facebook video stats, let’s move on to some interesting stats about video usage:

6. Every day, around half a billion people worldwide watch Facebook videos.

(Forbes)

Obviously, when you use Facebook video you want to get as many views as possible, and you want your video to be seen by as many people as possible. 

Well, you’ll be pleased to know that figures from Facebook user statistics suggest that around half a billion people around the world watch Facebook videos on a daily basis. This is your chance to capture the attention of a huge number of people, so you need to put plenty of thought into your video. 

7. Facebook videos can net up to eight billion views per day.

(Optin Monster)

If you’re looking for a superb opportunity to reach out to audiences from around the world, Facebook is the perfect solution. With half a billion people watching Facebook videos each day, this is a chance you cannot miss.

Moreover, these 500 million people can generate up to eight billion views each day for Facebook videos, so this is definitely something you need to get on board with if you want to reach out to a vast global audience. You may be wondering how many hours of video are watched on Facebook – well, the answer is 100 million hours each day!

8. Over two billion people worldwide use Facebook every day.

(Statista)

Facebook is one of a number of extremely popular social media platforms and has seen enormous growth over recent years. In fact, there are now over 2.4 billion active Facebook users across the globe.

Given the number of active users, making use of Facebook video can help to provide you with a huge captive audience. This is why it makes sense for marketers and businesses to promote their brand, goods, and services using this method. 

9. Facebook users tend to spend 3x longer watching live video.

(Mediakix)

Do you want to benefit from the most effective means of spreading the word via video on Facebook? Well, live video is clearly the way forward.

Facebook live streaming statistics show Facebook users are likely to spend three times longer watching live video on Facebook compared to standard video. So, this is a great option if you want to improve the effectiveness of your video posts and engage more easily with consumers. Facebook live video usage can be extremely beneficial in today’s digital age.

Devices and Facebook Video

Of course, huge numbers of people these days use their smartphones and tablets to access Facebook. With that in mind, what devices are most used to watch Facebook live and standard videos? 

Here are a few vital stats relating to devices and Facebook video:

10. People are 5x more likely to access Facebook videos on smart devices.

(Facebook for Business)

We all know how popular smart devices have become over recent years, with huge numbers of people choosing to use their phones to browse the Web and get on social media.

Well, this is yet another reason to ensure your Facebook video is mobile-optimized, as Facebook video stats 2019 suggest that people are five times more likely to view videos on Facebook on a smartphone. That’s why you should make sure you provide a smooth viewing experience for your mobile audience. 

11. Brand lift is 27% higher with mobile optimized video.

(Facebook for Business)

With huge numbers of people now using Facebook and other social media platforms on their mobile devices, it is vital to have a video that is optimized for mobile devices. Without this, you could miss out on a huge chunk of your target audience.

In fact: 

According to Facebook video marketing statistics from Facebook for Business, mobile-first videos can result in a 27% increase when it comes to driving brand lift as well as a 23% higher chance of driving message association. So, this is something that you really need to keep in mind is today’s world of mobile technology.

Facebook Video for Advertising and Marketing

Are you a business marketer keen to boost brand exposure? If so, take note of these advertising and marketing stats:

12. 67% of marketers believe Facebook is the most crucial social media platform.

(Lyfe Marketing)

In today’s highly competitive world of business, marketers have to find increasingly effective means of making their brand stand out from the crowd. There are various ways in which they do this, including through Facebook video.

In fact, when it comes to Facebook business statistics, figures show that two-thirds of marketers believe Facebook is the most crucial social media platform and that it can reach a wider and more diverse audience than many other channels. 

13. 35% of video marketers use Facebook Live, Facebook video statistics reveal.

(RenderForest)

It would appear that a growing number of marketing professionals are now not only seeing social media videos as a great means of promotion but are also focusing on live video. 

This year, the number of marketers using live video rose to 35% compared to 34% last year and 28% the year before that, showing that interest in this method of marketing is definitely on the rise. 

And finally…

14. Over 87% of marketers in the US will use Facebook in 2020.

(eMarketer)

What about the future of Facebook marketing using methods such as Facebook video? 

Well, according to recent forecasts regarding Facebook statistics 2020, 87.1% of marketers in the United States will use Facebook for advertising and marketing in 2020.

According to the latest Facebook advertising stats, this includes using Facebook video along with other marketing and advertising methods and compares to 75.3% for Instagram and 66.5% for Twitter

To Sum Up

There is little doubt that the ongoing popularity of Facebook coupled with our deep-rooted reliance on internet technology, Facebook video can provide an excellent solution for individuals and businesses. 

Our mind-blowing Facebook video statistics show that it is a great way to get any message across. And as long as you remember key points, you will find it to be a very effective solution. Among other things, it is absolutely crucial to get the timing of the video right and make sure it is optimized for mobile devices.

Sources:

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