How to Become a Fashion Influencer and Turn It Into a Job

How to Become a Fashion Influencer and Turn It Into a Job

For information on the commissions we might earn, read our full disclosure.

In today’s society, social media has a large influence on the way people see themselves and the way they want to be seen by others. This is especially true for young people, who are often influenced by what they see on social media platforms like Instagram.

Furthermore, if you love fashion and want to share your passion with the world, becoming a fashion influencer may be the perfect career for you. As a fashion influencer, you can impact the trends people follow and the products they buy.

So, if you want to know how to become a fashion influencer, keep reading!

Key Points

  • What Is a Fashion Influencer?
  • How to Become a Fashion Influencer
  • How to Make Money as a Fashion Influencer?
  • Key Takeaways

What Is a Fashion Influencer


Generally speaking, a fashion influencer or a style influencer is someone who has a large following on social media and uses their platform to promote brands and styles. Often, fashion influencers are paid by brands to wear or use their products in photos or videos. So, if you’ve ever wondered who’s responsible for those outfit inspo posts on Instagram, now you know.

How to Become a Fashion Influencer


Becoming an influencer in fashion requires more than a love for clothes and a knack for taking pictures. It also takes hard work, dedication, and willingness to build a personal brand and put effort into your influencer marketing strategy. While some people are born with a natural talent for self-promotion, others must work harder to get noticed. However, with the right approach, anyone can learn how to become a successful fashion influencer since fashion is the best place to start if you want to make money off of it.

Pick a Social Media Platform

If you want to know how to become a fashion blogger, the first step is to choose a social media platform you’ll use to promote your brand. If you’re not sure which one is right for you, take some time to experiment with different platforms and see which ones you enjoy using the most. If you already like posting on Instagram, that format is a no-brainer for people looking to become an influencer. Still, YouTube is also a good option if you’re more comfortable creating videos where you’ll showcase your outfit of the day (OOTD).

Find Your Niche

The fashion industry is huge, and there’s room for all kinds of styles and approaches. So, when you’re starting out, it’s important to find your niche and focus on promoting the type of fashion you’re most passionate about. This could be anything from luxury brands to streetwear or vintage clothing. Your influencer journey should be about your style.

Find Your Audience

Once you’ve found your niche, the next step is building an audience. If you’ve chosen to be a fashion influencer on Instagram, this can be done by posting interesting and engaging content, using relevant hashtags, and interacting with other users. It’s also important to be active on other social media platforms and collaborate with other influencers in your niche.

Create Content That Will Help Your Audience

If you set out to be a content creator, it’s important to keep your audience in mind. Think about what kind of information they would find useful or interesting, and focus on creating content that will help them in some way. Your posts as a fashion influencer have to range from outfits of the day and styling tips to general life advice. Anything that you may find helpful, your audience will probably find it helpful as well. 

Stay Up-to-Date with the Latest Trends

If you’re wondering how to become a successful style influencer, it’s essential to be up-to-date with the latest trends. This means following all major fashion weeks, reading industry news, and keeping an eye on what other influencers are doing. Additionally, it’s helpful to understand the history of fashion and how current trends have come to be.

Network with Other Fashion Professionals

If you want to be a successful fashion influencer, it’s important to network with others in the industry. This could include fashion designers, stylists, editors, and other influencers. By building relationships with these people, you’ll be able to promote your brand and get your name out there.

Make Your Feed Aesthetically Pleasing

One of the most important aspects of being a fashion influencer is having a well-designed and aesthetically pleasing social media feed. This means carefully curating your photos, using a consistent color scheme, and posting high-quality content. Additionally, it’s crucial to have a good understanding of composition and how to use negative space in your photos.

How to Make Money as a Fashion Influencer?


Do you want to take this to the next level and turn a fashion influencer status into a job? There are a few ways to do this, such as working with brands on sponsored posts or collaborating with them on product lines. Many fashion influencers also have online stores where they sell clothes, jewelry, and other items. So let’s take a look at how to achieve that.

Brand Deals

Many fashion influencers also collaborate with brands on product lines or capsule collections. This involves working with a company to design a line of clothing, jewelry, or other items that will be sold under your name. These collaborations can be extremely lucrative, as you typically receive a percentage of the sales. Many companies will also consider making you a fashion brand ambassador if they believe the relationship will benefit both parties. 

Another way to make money as a fashion influencer is through sponsored posts. This involves working with a brand to create a post about their product or service and then posting it on your social media platforms. These posts are usually marked as “sponsored” or “ad,” and you will typically be compensated for each one you create. Statistics show that consumers are more likely to buy a product promoted by an influencer. So, it’s a good idea to try and become a brand influencer and get paid to promote your favorite brand.

Creating Your Own Online Store

Another way to make money as a fashion influencer is by creating your own online store. This involves selling clothes, jewelry, or other items you designed yourself. This is a great way to get started in the fashion industry, and it can be quite profitable if you have a large social media following.

Affiliate Marketing

Affiliate marketing is another option. This involves promoting products or services on your social media platforms and receiving a commission for each sale you generate. It can be a great way to earn some extra income and promote products that you love.

If you need convincing, read all the latest affiliate marketing numbers to give you that boost.

Key Takeaways


  • If you want to be a successful fashion influencer, you need to understand the history of fashion and how current trends have come to be.
  • Network with other fashion professionals to promote your brand and get your name out there.
  • Make sure your social media feed is well-designed and aesthetically pleasing.
  • You can make money as a fashion influencer by knowing how to become a brand ambassador for clothing and making sponsored posts or product lines or by selling your clothes and jewelry online.
  • Affiliate marketing is another way to make money as a fashion influencer by promoting products on your social media platforms and receiving a commission for each sale.

Frequently Asked Questions

How to become a famous fashion blogger?


First, you need to pick the right niche and platform. Second, you need to create unique content that will engage and inspire your audience. Finally, promoting your content and monetizing your blog are crucial elements in the process if you want to stay relevant and generate revenue.

How to become a fashion icon?


There are a few key things you need to do if you want to become a fashion icon:

  1. You need to have a strong personal brand and a large social media following.
  2. It’s important to have connections in the fashion industry and a keen eye for trends.
  3. You need to be able to produce high-quality content that will engage and inspire your audience.

If you can do all these things, you’ll be well on your way to becoming a fashion icon.

Who is the biggest fashion influencer?


Chriselle Lim is the biggest Instagram fashion influencer, with over 1.4 million followers on Instagram. 

What is the difference between a fashion blogger and a fashion influencer?


A fashion blogger is someone who writes about fashion-related topics on their blog. A fashion influencer, however, is someone with a large social media following who promotes fashion-related products and services.

How to become an Instagram influencer?


If you’ve found yourself googling “How do I become an influencer?” you need to be mindful of some things. Knowing how to become a fashion influencer is only half the battle. You will need to create quality content and put yourself out there for the world to notice you.