Landing Page Conversion Rates
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21 Jaw-Dropping Landing Page Conversion Rates Statistics

by Elma

Did you know that the first seven seconds are crucial to gain someone’s attention on a landing page? This article is no landing page, but now that we’ve got your attention, let’s dive into some fascinating statistics.

Landing pages and conversion rates are intertwined. The term “conversion rate” is used to show the percentage of visitors that turn into customers. Almost every online business uses landing pages, but using them effectively is a skill. These landing page conversion rates statistics can indicate how you can make the most of them.

Facts and Stats on Landing Page Conversion (Editor’s Pick)

  • The average landing page conversion rate is 2.35%.
  • A one-second delay in page load-time can drop conversion rate by 7%.
  • 30% of landing pages use video
  • You only have seven seconds to make a good first impression on a landing page.
  • Creating 10-15 landing pages can boost your leads by 55%.
  • 51.53% of web traffic is now mobile, making it crucial to optimize landing pages for mobile.
  • 48% of marketers build a new separate landing page for every campaign.

Landing Page Conversion Statistics

Landing Page Conversion Rates 1

1. The average ecommerce conversion rate in the US is 2.57%.

(Invesp)

Ecommerce conversion rates often depend on many different factors. Therefore, different countries have different conversion rates. Research shows that the US and the global conversion rate are not that different, though. As of Q2 2019, the US has a 2.57% ecommerce conversion rate. Globally, this rate stood at 2.58% during the same period.

2. The average landing page conversion rate is 2.35%.

(World Stream)

The average conversion rate is 2.35%, meaning that out of 100 visitors, 2.35 convert into leads or customers. The top 25 landing pages have even higher landing page conversion rates at 5.31%.

3. Business consulting has the highest conversion rate at 27.4%. 

(Smart Insights)

The business consulting industry has one of the highest rates when looking at landing page conversion rates by industry. The travel industry places second with 25.1%, followed by vacation studies and training with 25%. It’s essential to keep in mind that the buying intent of users who go to these websites is usually higher compared to other industries.

4. A one-second delay in page load time can cause a 7% drop in conversion rate.

(Big Commerce)

Statistics tell us that one second can make a big difference. Conversion statistics state that a one-second delay in page load time can make a 7% loss in conversion and 11% fewer page views. For example, if an online store is earning $50.000 a day, that one-second delay can add up to $1 million in losses every year.

5. Long landing pages receive 220% more leads, as implied by lead generation statistics.

(Marketing Experiments)

Long and short landing pages see a big difference in landing page conversion rates. Short text landing pages are great for low-investment people, a low-risk product that doesn’t need a significant obligation from website visitors. If you want to sell something more serious, you need a more extended landing page with more information, testimonials, and digital media to convince visitors. A comprehensive landing page can generate 220% more leads than a short text landing page.

6. Landing page A/B testing statistics imply it’s the most used website testing technique.

(eConsultancy)

According to the recent conversion rate optimization statistics, A/B testing makes the difference between a strong and a weak landing page. By comparing different variations of the same landing page, you can see which one generates better results. The report reveals that 60% of A/B testing is done on landing pages, 59% on emails, and 58% on PPC.

7. Creating 10-15 landing pages can boost leads by 55%.

(Hubspot)

The more landing pages you have, the more conversion opportunities you have to convert visitors into leads. Statistics show that creating 10-15 landing pages can increase leads by 55%, and as the number of landing pages rises, the number of leads will also increase.

8. 51.53% of all web traffic comes from mobile devices.

(Statista)

In 2020, 51.53% of web traffic worldwide came from mobile devices. Between 2017 and 2020, mobile web traffic has been hovering at around 50%. Because many people use their mobile devices to browse the internet, mobile landing page optimization is an absolute must. The most popular mobile internet activities worldwide involve watching movies and videos online as well as accessing social-media. 

Must-Know Landing Page Statistics

Landing Page Conversion Rates 2

9. 77% of top landing pages are home pages.

(Nifty Marketing)

According to Nifty Marketing’s statistics about landing page conversion optimization, 77% of top landing pages were home pages. Businesses do not create home pages for specific products or services, but there are still many similarities between them and standard landing pages. 

10. 84% of marketers landing pages have navigation bars.

(IMPACT)

Landing page statistics show that 84% of marketers have a navigation bar on their landing pages. Leaving the navigation bar enabled allows visitors to click to other parts of your website, thus taking them away from the page that should convert them. The statistics indicate that removing the navigation bar can increase conversion rates by 100%.

11. 66% of landing pages have their business name in the title tag.

(Nifty Marketing)

Landing page effectiveness statistics show that the title tag plays a big part in your landing page. Adding the business name can make a big difference for both customers and search engines.

12. 46% of marketers believe that form design has a significant impact on performance.

(Marketing Experiments)

If you want your landing page to have a higher conversion rate, you need to invest in a good web designer. Having an optimized form layout can have a significant effect on your landing page. 

13. 30% of landing pages have a video.

(Nifty Marketing)

Video has helped marketers transform landing pages and find new ways to make more leads on their websites. Video landing page statistics reveal that having a video on your landing page can increase your conversion rate by 80%.

14. 36% of top landing pages have testimonials.

(Nifty Marketing)

In advertising, a testimonial is where a person’s declaration highlights or praises the product or service. Testimonials or reviews are usually placed in an important spot on the landing page so customers can read about other people’s experiences with the product.

15. 80% of viewers will read content that has colorful images.

(Xerox)

Adding color to product guides can help viewers read information about the product you want to sell. According to landing page conversion statistics, color can gain readership by 80%. By merely adding colorful images to your landing pages, you can lower the number of service calls and save a lot of time and money in the process.

16. Only 77% of marketers are testing the headlines.

(Medium)

According to Marketing Sherpa, the title or headline has a significant impact on the landing page because it is there to welcome visitors and tell them why they are on the page. With that said, make sure it is always A/B tested and optimized to see which one brings in the most leads.

Landing Page Conversion Rate Statistics

Landing Page Conversion Rates 3

17. The average conversion rate for Google Ads is 3.48% on the search network.

(Smart Insights)

Google Ads is an online advertising platform developed by Google, where advertisers can offer service, product listings, or videos to web users. The average conversion rate for Google Ads on their search network is 3.48% and 0.72% on display networks. 

The difference in conversion rate between the search and display networks doesn’t come as a big shock, knowing that users type the product or brand name when searching for something more specific.

18. Play.Google.com had the highest conversion rate in 2014.

(Invesp)

In 2014, Play.Google.com had one of the highest average ecommerce conversion rates of 30%. The second place belonged to Moviemars.com with 22.95%, while DollarShaveClub.com placed third with a 20% conversion rate.

19. Barack Obama raised $60 million with A/B testing in his election campaign.

(Event 360 & Optimizely Blog)

In his US presidential campaign in 2012, ex-president Barack Obama used A/B testing to eliminate guessing and improve conversion. This experiment resulted in an additional $60 million in donations for his campaign and over two million email sign-ups.

20. Creating a new landing page for every PPC campaign is the best practice.

(Serp Stat)

Having multiple landing pages can be very helpful and profitable, considering you always need to find new ways to improve each new campaign. The more pages you create, the higher your landing page view rate will be, increasing the chances of converting visitors. By creating pages for PPC campaigns, you can also target specific keywords to help attract visitors with the right user intent.

21. You only have seven seconds to make a good first impression on a landing page.

(Tribute Media)

To ensure your website will achieve one of the higher landing page conversion rates, it needs to grab the visitors’ attention straight away. Most visitors know if they are interested within the first one to seven seconds of scrolling through your page. That’s why you need a good strategy for your landing page, and make sure it has a great design to capture the viewer’s attention.

Conclusion

The marketing world never sleeps. It continually reminds us of all the new trends, technology, and tactics we need to compete in this ever-changing modern-day marketing world. 

If you’re looking to boost your conversion rate and deliver your message to your customers, it’s high time you paid attention to landing pages and their conversion rate optimization. The first step to help you along the way might be these landing page conversion rates statistics. 

Frequently Asked Questions (FAQ)

Landing pages can help you attract more leads. The more landing pages you have, the more leads you can capture. Business websites with 10-15 landing pages can increase leads by 55%, and those with over 40 landing pages can boost leads by 500%. 

The average conversion rate is 2.35%. The top 25% convert at 5.31% and the top 10% of sites are converting at a booming 11.45%. If you want to break into the top 10%, you’ll need to have an eye-catching landing page to captivate more leads.

There are a few steps you could make so you’ll increase your conversion rate. Here are some of them:

  • Understand your campaign objective. 
  • Write uncomplicated headlines.
  • Compose a captivating text.
  • Create an excellent design with images and colors.
  • Optimize your form fields.
  • Use an A/B test on your landing page.
  • Include a clear call to action.

Calculating the conversion rate is very easy. You have to divide the number of conversions you get in a given time frame by the total number of people that visited your landing page and multiply it by 100%. For example, if your site had 18.324 visitors and 3.113 conversions last month, your conversion rate is 5.88%.

A landing page is a great way to drive traffic, improve your SEO, and build your brand. Landing pages put you in a dominant position to get more leads and make more sales. There are easy ways to increase the landing page conversion rates to boost sales and leads even further.

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