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31 Undeniable Lead Nurturing Statistics

by Darko

The digital age has made it simply impossible for businesses to succeed if they provide their customers with subpar service. Lead nurturing statistics show that customers value interactions with the business. Any missteps during nurture marketing can be fatal for the brand unless you are already well-established. 

Businesses need to learn more about this entire process so that they can target their customers in a much more effective way. Understanding the impact and importance of lead nurturing can ensure your success in a very competitive market. 

The following lead generation statistics can help you develop your business strategy.  

Fascinating Lead Generation Facts (Editor's Pick)

  • 96% of users that visit a website are not ready to buy anything
  • Standalone email blasts get 4-10 times fewer responses than a proper email nurturing campaign
  • Only 20% of new leads translate into sales
  • There is a 451% increase in quality leads for companies that use marketing automation lead nurturing

General Lead Generation Statistics

1. Only 20% of new leads translate into sales.

Businesses tend to put all their eggs into the lead generation basket. However, it is important to realize that not everyone is interested in buying their products on the first go. It takes more effort for the lead to translate into sales than just showing them the product. This is why lead nurturing programs are so important. 

Source: Invesp

2. 65% of marketers and businesses agree that generating leads and traffic is the biggest challenge. 

Lead nurturing content statistics show that designing and managing a proper lead nurturing campaign can be a huge challenge. To increase traffic and engagement on the website, marketers have to pay strict attention to their social media presence and on-page SEO. When you create a large following, it can be easier to spread the good word about your website. 

Source: Hubspot Research 

3. Businesses that update their blog 11 times monthly get 4x more leads than blogs that are updated only 4-5 times monthly.

Blogging is a great SEO technique that can increase leads to your website. This lead nurturing strategy can increase your traffic as long as you’re able to find professional content writing services for this task. 

Source: Hubspot Research 

4. 96% of users who come to the website are not ready to buy yet.

Your website users are all leads that you can translate into sales by nurturing them. With the right email nurturing campaign or other retargeting methods, you will be able to turn these visitors into customers. 

Source: Marketo

5. 74% of businesses indicate that converting leads to sales is a top priority.

This lead nurturing statistic shows that lead conversion is important to businesses. More companies are beginning to understand that courting the customer until they are ready to purchase something from the brand is a vital policy. 

Source: Hubspot Research 

6. Almost 70% of businesses don’t nurture their existing customer base after the first purchase. 

Lead nurturing best practices include investing more time into your existing customer base as well. After the client has converted, it doesn’t mean that the job is done. Brands need to continue to invest their time and money into keeping their customers happy. The biggest source of revenue for any company is loyal customers. 

Source: Campaign Creators 

7. Brands that nurture leads are able to generate 50% more sale-ready leads at around 30% less cost, according to lead nurturing statistics.

Nurture campaigns pay off. Businesses can only be successful if they can create an increase in sales with fewer costs overall. Lead nurturing strategies are long-term campaigns that focus on creating profit rather than short-term conversions. 

Source: Invesp

8. Non-nurtured leads make 47% smaller purchases than nurtured leads.

Nurturing leads can result in customers that make more purchases as well as bigger ones. Customers begin to trust you more after successful nurture marketing and make a commitment to more expensive things. 

Source: Invesp

9. Inbound leads cost 39% less than outbound leads.

Outbound leads require effort through email marketing, social media, and cold calls. This is naturally more expensive. Businesses need to find a nice balance between the two so that they can generate more leads in the long run. 

Source: Hubspot Research 

Marketing Automation Lead Nurturing Statistics

10. Almost 80% of successful businesses have been using marketing automation software for 2+ years.

Marketing automation software like Salesforce makes it easier for marketers and businesses to manage campaigns. Even if you’re responsible for designing and managing multiple campaigns across different channels, the software can reduce the time and effort it takes. 

Source: Pardot

11. 74% of marketers agree that saving time is the biggest benefit of automation. 

Lead nurturing stats suggest that the time-saving benefits of automation can make it easier to increase customer engagement. Other benefits include timely communication and increased opportunities for up-selling. 

Source: Lindsay Kirsch 

12. Only 5% of marketers use solutions like full-featured automation for lead nurturing.

While brands recognize the value of lead nurturing nowadays, most do not use marketing automation at its full potential. There are many different techniques you can try besides emails. Lead nurturing examples include determining ROI, testing variables, B2B lead generation, analyzing data, and others. 

Source: Active Marketing

13. Almost 60% of users of the best marketing automation software suggest conversion rates and generated revenue are the most useful metrics.

Some functions help you design the most effective and profitable strategies. Lead nurturing metrics that marketers gravitate towards include generated revenue, conversion rates, cost-per-conversion rates, and overall profits. 

Source: Email Monday 

14. A 451% increase is seen in quality leads for companies that use marketing automation lead nurturing.

This lead nurturing stat can increase qualified leads for the company. The cost of the right software is balanced out by the increase in revenue, so businesses should definitely invest in such marketing. 

Source: Business 2 Community

15. 73% of the best companies outsource part or all of their marketing automation planning. 

Outsourcing it to a professional company can help to optimize your lead nurturing campaign. They can help you free up internal resources, maximize external resources, reduce costs, and access bigger markets. Outsourcing can streamline the process and reduce time costs. 

Source: Three Deep Marketing

Lead Nurturing Trends for B2B Businesses

16. 93% of B2B businesses agree that content marketing generates greater leads than traditional marketing campaigns.

B2B lead generation statistics show that content marketing is a great way to engage with customers. If you combine blogging with social media posts, eBooks and their promotion, videos, and white papers, you will be able to get all sorts of customers interested in your brand. 

Source: Marketo

17. 93% of a B2B purchase begins with online searches.

Generating leads online is the first step towards conversions. Businesses need to rank high on Google, Bing, and other search engines. How should businesses nurture online leads through online presence? By investing in on-page SEO optimization and other types of SEO-friendly content options. 

Source: Iron Paper

18. 68% of B2B companies use landing pages to nurture new leads for conversion in the future.

Landing pages introduce the client to the business, which is why you need to make a good impression on them. B2B companies should have a good-looking landing page to encourage lead nurturing. 

Source: Marketo

19. 56% of businesses verify business leads before passing on to sales.

All leads should be verified before they are passed on to the sales department to reduce time and effort costs. It’s important to consider the budget for the sales department. Verifying the lead will ensure that the sales team pursues high-quality, genuine leads only. It can also skew your marketing estimation if you don’t verify your leads beforehand. 

Source: Marketing Sherpa

20. Almost 50% of brands suggest that most leads require long cycle lead nurturing. 

B2B lead generation has longer sales cycles than most other businesses. It may take a long time to make sure that the effort pays off in the form of a conversion. This is why it’s important to use affordable marketing methods like email campaigns. 

Source: Email Monday 

21. 51% of marketers agree that email list segmentation is an effective way to personalize lead nurturing.

It is important to personalize your campaigns while you’re trying to nurture leads. Email marketing statistics show that list segmentation can help you divide users based on their purchase history, opt-in frequency, website activity, location, or interest. 

Source: Email Monday 

22. 35% of marketers have an established lead nurturing tactic.

Despite being so profitable for B2B companies when it comes to nurturing leads, having an established lead nurturing strategy is rarer than one might expect. While fresh leads are great, it is important to invest in the sales cycle of lead nurturing. 

Source: Invesp

23. Only 27% of B2B leads are ready for purchase when first generated.

This means that you will need to nurture around two-thirds of all leads if you want results. Retargeting them with different strategies can encourage them to purchase something from your brand. 

Source: Active Marketing

24. 53% of marketers say 50%+ of their budget goes to lead generation. 

This B2B generation statistic shows that businesses are investing heavily in lead generation. However, it can be more fruitful to continue to nurture the leads you generate as well. 

Source: Bright Talk 

Lead Nurturing Statistics - leads

Customer Leads Statistics

25. Almost 55% of email marketers suggest that increasing engagement is their number one priority.

A lot of people consider emails from brands as spam. There are a few things that marketers can do to increase engagement. This includes personalization, CTA buttons, email list segmentation, and mobile optimization. 

Source: Email Monday 

26. 73% of high conversion rates are created by targeting users with content relevant to their sales funnel position.

It is better to clearly define the buying patterns of your consumers so that you can present them with the appropriate content. If you rely on analytics, you will be able to plan, produce, and develop content accordingly. 

 Source: Aberdeen

27. Creating content is the most challenging part of lead nurturing, according to 60% of marketers.

Lead nurturing content statistics suggest that the content is the first priority that marketers should be mindful of. Creating different types of content establishes you as an expert in the field and provides the customers with crucial information. Sharing it on social media, providing accurate data, and creating quality content can be a great lead nurturing strategy

Source: Invesp

28. Standalone email blasts get 4-10 times fewer responses than an email nurturing campaign.

Lead nurturing best practices no longer include email blasts. You will have to make sure that you tailor all your emails according to the user so that you’re able to successfully convert them. Customers require personalized messages as well as useful information within the email. You should also work on the user experience so that you can encourage customers to purchase something instead of marking you as spam. 

Source: Active Marketing

29. 63% of customers do not purchase for at least 3 months after requesting information. 

Converting leads for profit requires careful planning on the part of the brand. Requesting information from the brand is similar to window shopping on the part of the customer. They are merely trying to find out if your business is worthy of their trust and money. This is where lead nurturing comes into play. B2B purchases and other large consumer purchases are dependent on three months of nurturing. 

Source: Rikvin 

30. Only 55% of marketers know the role of mobile marketing in lead generation. 

Mobile marketing is getting a lot of hype, but some businesses still don’t know how to incorporate that into their lead nurturing strategy. It is important to make sure that your content and website is mobile friendly. You can also send promotional messages and personalized texts once a week to stay engaged. 

31. From 2016 to 2017, real estate leads increased by 65%, and conversions dropped by 10%. 

The real estate lead generation statistics show that it isn’t enough to get fresh leads. Marketers need to nurture all of their leads into conversions. If you don’t care about how you approach the leads, you will not get their business or generate revenue for your business. Solely focusing on new customers instead of making sure they stay loyal isn’t a successful business model. 

Source: Carrot 


Q: What Is Lead Nurturing?

The process of lead nurturing is the building of a relationship between the brand and the customer at every position of the sales funnel. It requires putting effort into giving your customers relevant information and listening to their needs. This can ensure that they end up making an informed decision, which will serve to build trust in the brand. 

The business shouldn’t just focus on creating new leads, but rather nurturing said leads into conversions. Statistics on lead nurturing show that this process may be long, but it can yield great results. When people first approach the company, they may not be ready to make a purchase or hire your services. 

Lead nurturing can ensure that people keep coming back to your brand and invest in your business. Since nurturing is based on the foundation of trust, it is more likely to create recurring, loyal customers. 

Q: Why Is Lead Nurturing So Important?

A: The importance of lead nurturing lies in the fact that the leads can transform into long-term paying customers. Even nurturing cold leads can make a huge difference; these customers are the ones that are not seeking contact with the brand and were never in touch with the business. 

When you send these leads a carefully-crafted, fine-tuned email, you can pique their interest in your brand. Such strategies can make you more memorable in their eyes. By staying in touch or offering to help with anything, you will create a long-term bond with the customer. 

Q: How do you create a lead nurturing campaign?

A: Lead nurturing is an important step since it brings in conversions for the company. You will need a good lead nurturing strategy so that you can complete this task to the best of your abilities. 

The first step is to define the audience and then figure out who you want to market to. The audience should be carefully divided into subcategories based on purchasing history, gender, age, or any other metric that you find appropriate. By delivering a personalized message based on the individual strategies you create for them, you will be able to convert the leads you generate. 

Instead of jumping into the sales pitch, you can offer the customer something of value. Gradually, you can start by making phone calls or sending emails. 

The Bottom Line

Lead nurturing is an important part of the sales cycle that businesses must not ignore. These lead nurturing statistics show that it is vital for companies to put in effort into generating and converting their leads. Merely gathering new leads will not ensure success; if you spend time building trust and encouraging clients over time, you will be able to develop long-lasting relationships with them.


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