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Home Blog 41 Jaw-dropping LinkedIn Statistics You Need in 2020

41 Jaw-dropping LinkedIn Statistics You Need in 2020

by Darko

What’s the first thing that comes to mind when you think about social media? Hilarious cat videos? Photos of your friend’s lunch? 


Yes, social media can be fun. But it can also help you in your professional development.

Here’s the scoop:

LinkedIn is unique among social media platforms, as its user base comprises mostly of business professionals looking for networking and solutions.

As the world’s largest professional networking site, LinkedIn connects industry professionals and helps recruiters and job seekers find each other. And the latest LinkedIn statistics paint a fascinating picture. 

Let’s dive right in.

Mind-blowing LinkedIn Stats (Editor’s Choice)

  • LinkedIn has over 660 million members in over 200 countries.
  • Bill Gates has over 23.6 million followers on LinkedIn, making him the platform’s most-followed member. 
  • Ted Conferences is the company that reigns supreme on LinkedIn with 14.98 million followers.
  • Almost all Fortune 500 companies used LinkedIn in 2017.
  • 70% of LinkedIn users live outside of the US. 
  • 87 million Millennials out are on LinkedIn.
  • 77% of recruiters are members.

General LinkedIn Statistics 2019

1. There are 660 million LinkedIn members in over 200 countries.

How many people are on LinkedIn? 2019 statistics show the business networking platform has mushroomed. In fact, two people create an account on LinkedIn every two seconds, and the platform gets 62 million new users every year.

(Source: LinkedIn)

2. LinkedIn had 100,000 members a year after it was founded.

When LinkedIn was first launched in 2003, it only had 10 members. Just a year later, the number grew to 100,000 members, according to LinkedIn user statistics. By 2008, the LinkedIn growth rate shot up by 962.5% after it reached 17 million users. The current user base is over 660 million, and LinkedIn shows no signs of stopping.

(Source: LinkedIn, Statista)

3. Bill Gates has over 23.6 million followers on LinkedIn.

At the time of writing, Bill Gates has over 23.6 million followers on LinkedIn, making him the platform’s most-followed member. Virgin Group’s CEO, Sir Richard Branson, was the first LinkedIn influencer to reach 1 million users.

4. Ted Conferences has almost 15 million followers on LinkedIn.

With over 14.98 million users on LinkedIn, Ted Conferences is the company that reigns supreme on LinkedIn. Interestingly, it’s ahead of Google by a huge margin (over 600,000 users). The secret to success may be that the page thrives on owned articles, customized images, and a mix of videos.

(Source: LinkedIn)

5. LinkedIn’s revenue doubled in 2018 to reach $5.3 billion.

The company more than doubled its revenue in 2018. It ended 2017 with $2.2 billion, while the corresponding figure for 2018 was $5.3 billion. According to LinkedIn stats 2019, the year’s revenue amounts to $6.8 billion, an amount that is three times that of 2017.

(Source: Statista)

6. LinkedIn is used by 92% of Fortune 500 companies.

LinkedIn stats show that almost all Fortune 500 companies used LinkedIn in 2017. In 2018, however, LinkedIn shared the top spot with Facebook, which remained popular despite its controversies. Twitter took the third place with 79%, and YouTube took the last spot with 38%.

(Sources: UMass Dartmouth, Market US)

7. LinkedIn has over 260 million monthly active users.

The number of LinkedIn users who log in to LinkedIn on a monthly basis was 260 million in March 2017. That’s about 2.5 times the monthly LinkedIn active users reported in 2016. Up to 40% of them visit the platform daily.

(Source: Fortune, Omni Core Agency)

LinkedIn Demographics

8. 27% of Americans use LinkedIn.

Over one-quarter of Americans use LinkedIn. However, 73% of Americans use YouTube, making it the most popular platform by far.

(Source: Pew Research Center)

9. 70% of LinkedIn users are based outside the US.

LinkedIn has its largest user base in the US, but Europe, Africa, and the Middle East account for over 50% (185 million) of the LinkedIn global user base. Asia-Pacific accounts for 158 million members, while the remaining 145 million LinkedIn users are divided between Southeast Asia, Latin America, and the MENA countries.

(Source: LinkedIn)

10. There are over 2 million Groups on LinkedIn.

There are over 2 million Groups in LinkedIn, and over 50% of all members are part of at least one Group. Members typically join about 7 Groups, according to LinkedIn Group statistics. 

(Source: TechCrunch)

11. 42% of LinkedIn users find participating in Group discussions to be helpful.

In 2014, more than four out of ten people said posting or taking part in group discussions was one of the most helpful LinkedIn features. Since then, however, the Group feature has lost some steam.

(Source: Buffer)

12. 87 million Millennials out of a population of 2 billion are on LinkedIn.

About 44% of millennials use LinkedIn globally. Out of these, 11 million are decision-makers in companies. 

(Source: LinkedIn, Adweek)

13. Almost 44% of LinkedIn users are women.

About 56% of members are men, while over 44% are women. Additionally, women apply for 20% fewer jobs than their male counterparts, as they feel the need to satisfy 100% of the job requirements. In contrast, just 60% of men feel the same way. That’s one of the reasons why women are 16% more likely to get hired.

(Source: Statista)

14. 37% of US adults aged between 30 and 49 years use LinkedIn.

This is the largest group of members on the basis of age in the United States. It’s followed by users aged between 18 and 29 years (28%). Globally, 38% of LinkedIn users are between 25 and 34 years old. 30% are aged between 35 and 54, and 24% are aged between 18 to 24. Only 9% of people aged over 55 use LinkedIn, making it the smallest group by age.

(Pew Research Center, Data Reportal)

15. 50% of Americans who have a college degree use LinkedIn.

About half of American adults who use LinkedIn have earned a college degree. Only 9% of the platform’s users have just a high school degree or lower. In comparison, only 42% of Instagram, 39% of Pinterest, and 32% of Twitter users have college degrees.

(Source: Pew Research Center)

16. More than 25 million Brits have LinkedIn profiles.

According to UK LinkedIn users stats, over 25 million UK workers use LinkedIn. Considering that the number of people working in the UK is 32.54 million, almost 78% of the working population is on the platform.

(Source: LinkedIn, BBC)

17. Over 45% of LinkedIn users earn $75,000 a year.

LinkedIn users are also above-average income earners. Nearly half of LinkedIn active users earn $75,000 a year, and 24% earn over $50,000. Since the average annual US income stands at $46,646, at least 69% of LinkedIn users earn a higher-than-average annual income.

(Sources: Pew Research Center, The Street)

18. 42 million millionaires use LinkedIn.

According to a 2018 LinkedIn stats, about 33% of millionaires use LinkedIn. However, the most popular channels among millionaires remain Facebook at 55% and YouTube at 29%.

(Source: Spectrem)

LinkedIn Profile Statistics

19. 76% of users rate “Who’s Viewed Your Profile” as LinkedIn’s top feature.

It’s not surprising that over three-quarters of LinkedIn users rate “Who’s Viewed Your Profile” as their favorite feature since it displays people who visited your profile in the past 90 days. 61% of people also rank “People You May Know” as one of the most helpful features.

(Source: Power Formula)

20. LinkedIn profiles that have photos get 21 times more views.

LinkedIn calls your profile photo your “virtual handshake.” People with profile photos get 21 times more views than those without. They also get 36 times more messages from other LinkedIn users and increase connection requests 9 times, according to LinkedIn profile stats. So, make sure you have a professional, good-quality profile photo on your page.

(Source: LinkedIn)

21. 37% of directors on LinkedIn used the word “leader” in their profile.

Over one-third of directors on LinkedIn used the word “leader” in their profiles, followed by 29% of managers and 20% of entry-level employees. That’s probably why LinkedIn included the word “leadership” in its list of top 10 most overused words that add no value to your profile. Instead, it encourages you to highlight your specific impact on the company.

(Source: Grammarly, HubSpot)

LinkedIn Video Stats

 22. 28% of marketers say LinkedIn video is an effective platform.

Though 28% may seem quite a low number, considering that the LinkedIn Video feature was rolled out in 2017, this figure is actually quite impressive. And it’s going nowhere but up. 

(Source: LinkedIn)

23. LinkedIn Videos were shared 20 times more than any other type of content.

During the beta release of the LinkedIn Video feature, the platform found that users spent three times as much time watching videos on LinkedIn. Additionally, video content was shared 20 times more than any other content, including text.

(Ignite Visibility, Small Biz Trends)

24. LinkedIn users prefer watching videos that are between 30 to 120 seconds long.

According to LinkedIn video stats, most users don’t insist on their video being shorter than 30 seconds. In fact, they think videos between 30 seconds to 2 minutes long offer more value than abbreviated clips.

(Source: LinkedIn)

25. 86% of LinkedIn users prefer to watch job-related videos.

When it comes to LinkedIn, job-related videos rather than humorous videos drive engagement. 75% also say they prefer to watch videos that are specific to their industry.

(Source: LinkedIn)

linkedin statistics - job seeker

LinkedIn Statistics for Job Seekers

26. 77% of recruiters are on LinkedIn.

LinkedIn is clearly the platform of choice for recruiters based on their social media-based recruitment campaign. This number is significantly higher than Facebook (63%)

(Source: Jobvite)

27. 3 Million job postings are listed on LinkedIn every month.

LinkedIn usefulness is paramount when it comes to recruitment. Over 30,000 American companies use LinkedIn to recruit, LinkedIn recruiting statistics reveal. According to Microsoft’s 2020 first quarterly earning statement, LinkedIn job’s postings were at a “record-level.” This number is also great for marketers, as it means more and more job seekers browse through their mail and news feeds for job solutions.

(Source: LinkedIn, Microsoft)

28. Members of the recruiting industry have an average of 702 connections on LinkedIn.

The recruiting and staffing industry is the most-connected industry on LinkedIn. In comparison, the venture capital and private equity industry has an average of 423 connections, while the human resource industry has an average of 380 connections.

(Source: LinkedIn)

29. 122 million people were invited to interviews through LinkedIn.

A 2017 LinkedIn hiring statistics, found that a whopping 122 million LinkedIn users were called for an interview through the platform. Out of them, 35.5 million reported they were hired by a company. 

(Source: Mediakix)

30. There are over 20 million job openings found on LinkedIn.

There were a ton of job openings in 2019. With over 25,000 jobs, data scientist jobs is one of the most promising opportunities in the US. The management category, with 4.9 million jobs, is the biggest category for open positions globally.

(Source: LinkedIn)

31. Job seekers spend up to 30 minutes every day on LinkedIn.

LinkedIn users who are looking for jobs spend anywhere between 20 and 30 minutes browsing through the professional network each day, according to LinkedIn recruitment statistics.

(Source: comScore)

LinkedIn Marketing Stats

32. 71% of B2B marketers say they use LinkedIn as part of their advertising strategy.

LinkedIn is the preferred source for targetting B2B customers, ahead of other social media giants like Facebook. Although Facebook has over 2 billion users, LinkedIn members are more willing to discuss business opportunities on this platform, according to these Facebook advertising statistics.

(Source: DemandWave)

33. 80% of business-to-business leads come from LinkedIn.

LinkedIn accounts for 80% of all B2B leads, with Twitter contributing 13% and Facebook only 7%. That means 4 out of 5 leads come from LinkedIn, even though it has a smaller number of users.

(Source: Neil Patel)

34. 94% of B2B marketers distribute content on LinkedIn.

The vast majority of marketers use LinkedIn as a content marketing channel. Additionally, while 84% of marketers use Twitter, and 77% use YouTube and Facebook. That’s why LinkedIn is the go-to spot for marketers.

(Source: LinkedIn)

35. Over 50% of all social traffic comes from B2B websites.

LinkedIn accounts for over half of all social traffic to B2B websites. What’s more, 90% of all social traffic comes from Facebook, Twitter, and LinkedIn.

(Source: Sumo)

36. LinkedIn generates three times as many conversions as Facebook and Twitter.

LinkedIn has the highest visitor-to lead ratio among all social media platforms. It has a 2.74% better conversion potential than Twitter at 0.69% and Facebook at 0.77%. These leads are more willing and able to buy.

(Source: HubSpot)

37. 26% of social media marketers use LinkedIn.

According to the most recent LinkedIn advertising statistics, over a quarter of social media marketers use LinkedIn for advertising purposes. Even though Facebook remains the most popular social media advertising channel, LinkedIn is expected to improve its ranking and will become one of the top paid ad channels soon.

(Source: Buffer)

38. 58% of B2B marketers say LinkedIn Ads offer the best value.

LinkedIn Ads have a very high ROI, which is on par with Facebook’s. Twitter comes next, with 39% of marketers seeing high returns. In comparison, the effectiveness of YouTube is four times lower than LinkedIn’s.

(Source: EMarketer)

39. 42% of marketers increased their LinkedIn Ad budgets in 2019.

A 2018 LinkedIn marketing survey showed that only 11% of marketers planned to reduce their LinkedIn budgets in 2019. 42% planned to increase their  LinkedIn spend, while 49% did not make any changes to their ad budget.

(Source: Digiday)

40. 30 million companies have profiles on LinkedIn.

LinkedIn users are the most educated audience. That’s why it is easy for companies to recruit people from the platform, according to LinkedIn statistics for businesses. Companies can ensure their profile page shows the best aspect to potential candidates. At the same time, job seekers can ensure their page is optimized so that companies can easily find them based on their industry and soft and hard skills.

(Source: LinkedIn, HootSuite)

41. 91% of marketers say LinkedIn is the best place to find quality content.

LinkedIn is the leading source of high-quality content. Only 29% of marketers consider Twitter as a source of quality content, while Facebook has an even smaller audience among the marketing executive segment at just 27%. You can see that LinkedIn provides a marked contrast in areas like these.

(Source: LinkedIn) 

And on that note, here are a couple of questions that pop up quite frequently.


Q: Is LinkedIn Still Relevant in 2019?

A: Ryan Holmes, the CEO of Hootsuite, said LinkedIn was his top trend for 2019. The professional networking platform remained more relevant in 2019 than ever. Since it was bought by Microsoft, the platform has witnessed many upgrades. As a result, it has become recruiters’ go-to place to find the best candidates.

With LinkedIn, hiring managers can search for hard and soft skills and industry that they want the candidate for. With 60 to 200 resumes received for a single job posting, recruiters often prefer not to post jobs but actively hunt for people on the platform that meet their required criteria.

The bottom line is that recruiters go to LinkedIn to make their candidate hunting process more streamlined, easier, and quicker.

Q: How Do I See My LinkedIn Stats?

A: Once you publish your article on LinkedIn, you can get email reports on page views, likes, shares, and other key performance metrics. To view your stats from the LinkedIn homepage:

  • Click on the “Write an article” option on the homepage.
  • In the top left corner, click on the “Publishing Menu” and select “My Articles.”
  • Select the article you want to see the stats on.
  • Click “View Stats” to check out your analytics.

And on that note…

Bottom Line

There is a reason why LinkedIn remains the world’s biggest professional network platform. These LinkedIn statistics can help you understand the users on the platform and maximize your business opportunities.

So, if you are not yet on LinkedIn, it’s high time you jumped on the bandwagon!


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