SEO vs. Google Ads: Main Differences Between the Two Strategies

SEO vs. Google Ads: Main Differences Between the Two Strategies

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When it comes to online marketing, there are many different strategies that you can use. Two of the most popular ones are SEO and Google Ads. But what are the main differences between these two strategies? And which one should you use? 

In this blog post, we’ve pitted SEO vs. Google Ads in an effort to answer these questions, as well as help you decide which marketing strategy is best for your business.

Key Points

  • SEO: Definition, Benefits, How It Works
  • Google Ads: Definition, Benefits, How It Works
  • SEO vs. Google Ads
  • Should You Use Both
  • Our Takeaway

What Is SEO


SEO is a marketing strategy that involves improving the visibility of a website or web page in search engine results pages (SERPs) and get your business some Google leads. This can be done by optimizing the website content, structure, on-page elements like titles, metatags, and anchor text. SEO also involves developing backlinks from other websites to increase the site’s authority and trustworthiness.

The main benefit of SEO advertising is that it is a low-cost marketing strategy that can produce a high ROI. In fact, studies have shown that ecommerce businesses that invest in SEO see an average ROI of $2.75 for every $1 invested.

Additionally, SEO is a long-term marketing strategy that can improve your website’s ranking for months or even years after you implement it.

How Does SEO Work


As previously mentioned, SEO works by optimizing the website content, structure, and on-page elements. However, that’s not all it takes.

SEO also involves developing backlinks from other websites to increase the site’s authority and trustworthiness, with the main goal being improving Google rankings.

SEO Benefits


  • Low-cost marketing strategy
  • High ROI
  • Long-term marketing strategy
  • Can improve website ranking for months or even years

What Are Google Ads


Google Ads is a paid advertising platform offered by Google.

The main benefit of Google Ads optimization is that it allows businesses to reach a large audience quickly and easily.

Additionally, Google Ads provides many different targeting options, so you can ensure that your ads are shown to the right people.

The main disadvantage of using the Google Ads strategy is that it can be expensive if not managed correctly—to avoid that outcome, read what’s the best way to organize your goals with Google Ads Performance Planner. To get the most out of your campaigns, you need to track your results and make changes accordingly.

One of the top Google Ads issues is that, because competition for ad space is high on Google, you may end up paying more for your ads than you would like.

How Do Google Ads Work


Google Ads works by allowing businesses to place ads on Google’s search engine results pages and other websites that partner with Google. The ads are then shown to users searching for keywords related to the business’s products or services.

When a user clicks on ads for Google, they are taken to the business’s website to learn more about what the company offers.


  • Google Ads allows businesses to reach a large audience quickly and easily.
  • Google Ads targeting is provided in many different options, so you can ensure that your ads are shown to the right people.
  • Google Ads is an effective way to generate leads and sales for your business.
  • You can track your results with Google Ads and make changes accordingly.


The main difference between Google Ads and SEO is that Google Ads is a paid advertising platform, while SEO is a marketing strategy that involves improving the visibility of a website or web page in search engine results pages.

Additionally, SEO is a long-term marketing strategy, while Google Ads is a more immediate way to reach potential customers. 

Another critical difference between the two strategies is that you can track your results and make changes to your website accordingly with SEO. With Google Ads, the results come instantly, but at a very high price (not unlike YouTube Ads), and monitoring the process may not uncover deeper website issues.

Overall, it’s essential to understand the implications of using SEO vs. PPC strategies so that you can choose the right strategy for your business. 

If you’re looking for a long-term marketing strategy that can improve your website’s ranking, then SEO is the way to go.

However, if you want a more immediate way to reach potential customers, Google Ads may be a better option. 

Whichever strategy you choose, make sure to track your results and make appropriate changes in order to get the most out of your investment.

Do Google Ads Help SEO Efforts


There is no clear answer as to whether Google Ads helps SEO efforts or not. Some experts believe that the two strategies are complementary and can work together to improve a website’s visibility in search engine results pages.

Others believe that running a Google Ads campaign can hurt your SEO efforts because you may end up paying for clicks from people who would have found your website organically anyway.

Ultimately, it’s up to each individual business to determine whether they want to use both SEO and Google Ads or just one of the two strategies.

Should You use Adwords and SEO at the Same Time


If you have the budget for it, then using both SEO and Google Ads can be an effective way to improve your website’s visibility in search engine results pages. 

However, if you’re on tight funding, you may want to choose one strategy over the other.

Suppose you’re new to online marketing. In that case, you may want to start with just one strategy and add the other later on as you become more comfortable with online marketing.

Again—track your results so that you can see what’s working and what’s not is essential. This will help you make changes accordingly, in order to get the most out of your investment.

SEO vs. Google Ads: Which Is Right for Your Business


There is no one-size-fits-all answer when it comes to SEO vs. Adwords. The right strategy for your business depends on several factors, including your budget, your marketing goals, and your comfort level with online marketing.

If you’re looking for a long-term marketing strategy that can improve your website’s ranking, then SEO is the way to go. However, if you want a more immediate way to reach potential customers, Google Ads may be a better option. Whichever strategy you choose, make sure to track your results and make changes accordingly in order to get the most out of your investment.