TikTok Statistics: Demographics, Advertising, and More in 2022

Once seen as a fad among the youngest social media users, TikTok is drastically reshaping branding and advertising strategies in 2021.

Developed by ByteDance, TikTok was launched in September 2016 in China. The app was marketed under the name Douyin, which translates to “shaking sound.” TikTok, the international version of Douyin, is a media app for creating and sharing short videos. Today, TikTok has become one of the most popular social media platforms worldwide.

Top TikTok Stats: Editor’s Choice​

How Long Has TikTok Been Around?

This platform’s beginnings were slightly more complicated than the well-documented stories of launching Facebook from the Harvard dormitory or Microsoft from the garage.

TikTok release date shaped the app’s successful penetration in the international market due to buying out Musical.ly and merging the two platforms. Let’s see how this social media network has grown since its launch.

1. TikTok’s user base climbed up to 85.3% in 2020.

While the user base is expected to remain in double digits in 2021, the TikTok audience growth will most likely drop at 8.1% in 2022. Statista forecasts that the figure will continue slowing down, reaching its lowest point (5.1%) by 2024.

2. ByteDance reported annual revenue of $34.3 billion.

When it comes to TikTok, estimated earnings rose by 111% from 2020. On the other hand, profit rose 93% to $19 billion.

While COVID-19 has been hard on businesses around the globe, social media platforms appear to even profit off it, as people use it to socialize and stay in touch, as well as be entertained.

3. Currently, TikTok’s company is worth about $250 billion.

In 2021, TikTok’s founding company, ByteDance, became the most valuable private company globally. Apart from the successful video-sharing platform, ByteDance also owns a WeChat rival called FlipChat, and a video-messaging app called Duoshan.

How Many People Are on TikTok?

Compared to other social media platforms, TikTok is a relatively new app in the market. Yet, it has grown exponentially over the past five years. Now, we will take a look at some impressive statistics about TikTok users.

4. There are 689 million monthly users on TikTok.

This number of TikTok monthly users proves that this platform is spreading all over the world at a relatively fast pace. Considering that this app is one of the newest out there, these figures are impressive. For comparison, it took Facebook over four years to accomplish the same results.

5. The US has about 80 million monthly active users on TikTok.

This astounding number of TikTok users served to challenge the US Government’s threats of banning the platform in the country. Apart from disclosing the number of monthly active users from the US, TikTok revealed that there are currently over 100 million Americans using the app.

6. On a global scale, TikTok was downloaded over 2 billion times.

App usage statistics show that TikTok is the second most downloaded app, with a growing number of users downloading it every year.

Not only did TikTok reach the 2 billion milestone in August 2020, but it was also the most downloaded application of the year.

7. The average time spent on TikTok is at least 45 minutes daily.

People don’t just download the app—they use it far more actively than you assume. In addition to that, TikTok user stats point out that active users access the platform more often during the day, up to over eight times a day.

TikTok Demographics on Age and Gender

Now that we know that the vast majority of people use TikTok actively, let’s dig deeper to uncover which age and gender demographic uses it the most and where most of the traffic on this app is coming from.

8. 48% of TikTok’s US audience is 18–29 years old.

According to TikTok age demographics, it’s a well-known fact that TikTok’s audience is overwhelmingly represented by the youngest Gen Zers and millennials. 

Unsurprisingly, older generations use the platform a great deal less than young adults. In fact, 22% of TikTok users are 30–49, and only 14% range between 50 and 64.

9. For TikTok app users, the age limit is 13.

TikTok has strict age restriction policies. As the platform found itself amid many controversies over its short presence online, TikTok encourages parents to monitor their children’s activities online.

10. 61% of American TikTok users are females.

As of March 2021, Statista revealed that females are the most passionate TikTok users. On the other hand, TikTok user demographics hint that the male gender surprisingly only accounts for 39% of the Android user base.

TikTok Users by Country

After scratching the surface of the demographics concerning age and gender, we will now observe more closely which countries make up the largest user base on the video-sharing platform.

11. TikTok is available in 154 countries and 75 languages.

Concerns over possible privacy issues and potentially personal information misuse have created turmoil for TikTok in the past year. TikTok demographics in 2021, however, show the platform has extended in almost every country in the world. As a result, TikTokers can create their content in plenty of different languages.

12. India was the primary driver of TikTok downloads at 30%.

Before the app was banned from the country, India was TikTok’s biggest market outside mainland China. TikTok users in India are responsible for reaching 466.8 million downloads. This mind-blowing number accounts for approximately 30% of global installs. 

13. Only 3% of Canadians use TikTok.

In 2020, Statista reported that Facebook still remained the most popular social media platform in Canada, with 70% app usage.

However, when considering Canadian TikTok, statistics imply the platform’s usage is much lower than in other countries. Only Telegram placed lower, with 2% of total users in Canada.

14. In the UK, TikTok is expected to reach 13.3 million users.

Unsurprisingly, TikTok has seen massive success worldwide. According to the most recent TikTok statistics, the video-sharing platform is forecast to double from the 4.9 million registered by Statista in 2019. Not to mention, TikTok will most likely continue to establish new records every year, up to 16.8 million by 2024.

TikTok Stats about Advertising and Revenue

TikTok describes itself as the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. Founded by Zhang Yiming, TikTok is among the most popular and valuable social media platforms. Read on to learn more about how brands promote themselves.

15. TikTok revenue for the most successful TikTokers can range from $50k–150k per brand partnership.

Influencer marketing statistics indicate that users come to the influencer’s page because they enjoy their content, not to hear brand promotion. It is crucial that the business and influencer are a natural fit and can advertise products and services with integrity and sincerity.

Influencer marketing spend on TikTok is growing along with the app’s popularity. Addison Rae, who owns the second most-followed account on the platform, is TikTok’s highest earner. She netted an astonishing $5 million through her brand deals with Reebok and Daniel Wellington, as well as selling her merchandise.

Among the top TikTok users, Charli D’Amelio is the most followed account, with total revenue of $4 million.

17. The average cost per 1,000 impressions is $10. 

One of the interesting facts about TikTok that relates to the advertisers is that the cost per impression amounts to $10. Coincidentally, this is higher than even Instagram’s $8. 

But there is more to it—there is a minimum cost of $500 per campaign if you want to go through formal TikTok channels of advertising.

Facts about Video Content on TikTok

As mentioned above, TikTok is a video-sharing platform with a massive community. TikTok influencers film short videos and add special effects, filters, captions, sounds, and music to entertain their followers. We will cover some statistics concerning TikTok videos and how to market their content.

18. The best times to post on TikTok are 6 am–10 am and 7 pm–11 pm. 

With over 600 million monthly active users, it is imperative to post your videos when they have the best chance to get noticed. In other words, it’s best to choose when most people are watching videos on TikTok.

19. According to TikTok facts, 68% of users visit the application to watch someone else’s video.

This figure suggests that lots of TikTok users like the videos they watch. On the other hand, more than half of users (55%) log in to create and post their content. In addition to that, TikTok stats imply that precisely 50% of users share the content from TikTok to another social media platform.

20. There were more than 1 million videos viewed every day in 2018.

This is proof in itself that business owners looking to conquer the digital landscape need to start paying attention to this social media platform and add TikTok videos to their marketing plans.

Since TikTok trends are the most popular type of content on the platform, there is an enormous potential to create low-cost viral marketing campaigns for your brand.

In August 2020, Bella Poarch became the influencer with the most liked TikTok. In this video, she only bounced her head to Millie B’s ‘M to the B’, making this 2016 track one of the most popular TikTok sounds of 2020.

23. TikTok has recently allowed users to post videos for up to ten minutes. 

TikTok video length limit started off with only 15 seconds. About a couple of years ago, the company pushed the limit to 60 seconds by stringing four videos in 15-second segments together.

As longer videos were starting to be more successful, TikTok recently extended the length of a video up to a maximum of ten minutes.

TikTok Statistics: The Takeaway

While COVID-19 impacted every aspect of people’s lives in these last couple of years, it is particularly true for social media. Platforms like TikTok became an irreplaceable source of entertainment for people all around the world, making it one of the fastest-growing social media platforms. Not to mention, TikTok offers an unmatched advertising platform, especially if your target audience is under 25 years old.

Simultaneously, the massive user base suggests that TikTok is clearly a place where your business can receive a lot of exposure, attract new customers, and improve conversion rates.

Frequently Asked Questions

When did TikTok come out?

TikTok is a video-sharing social networking service owned by Chinese company ByteDance. Users on the platform upload a variety of short videos that include dancing, comedic skits, and educational content.

Initially born as Douyin in September 2016, the international version was launched in 2017 in most markets outside of China. In 2018, TikTok’s popularity climaxed when it merged with another Chinese social media platform named Musical.ly.

How many people use TikTok?

While the official data indicates that TikTok has been downloaded over two billion times, 689 million of those are monthly active users. It took the app two years and five months to reach its first billion downloads, but then only eight months to get to 1.5 billion.

Its growth is unprecedented, as not even widely popular social media giants like Facebook and Instagram managed to match this feat when they first appeared in the market.

How many daily users does TikTok have?

Considering that TikTok is one of the most downloaded non-gaming apps on Google Play, Statista reported that Android devices take up a big slice of TikTok daily users. As of June 2021, the figure accounted for a whopping 15.06 million daily users. 

Due to the impact of the COVID-19, TikTok reached its climax in March 2020, with 36.74 million daily users worldwide. As they were forced into a global lockdown, people started to download the app and waste time on the platform. However, by the end of 2020, this number started to decrease.

Which country has the most TikTok users in 2021?

While there is no official data for 2021, Statista demonstrated that the US is the most passionate TikTok user base, with an estimated 65.9 million monthly users. As of 2020, Indonesia came right after, with 22.2 million TikTok users on a monthly basis. Russia completed the top three, with 16.4 users every month.

Before TikTok was banned in the country, India had some of the most influential and dedicated users on the platform.

How old is the average TikTok user?

The vast majority of TikTok’s global audience, precisely 50%, does not surpass 34 years. Out of them, 41% of TikTok users are aged between 16 and 24. The youngest demographic between 10 and 19 make up 32.5%. Although the app requires its users to be at least 13, the younger user base will need parental control.

In conclusion, the number of US adults using TikTok grew 5.5 times in less than 18 months.

How Who has the most followers on TikTok in 2021?

The most-followed account on TikTok belongs to Charli D’Amelio, who boasts 1,119 million followers. She is known for her dance videos that were first brought to her attention in late 2019. The newfound fame brought her numerous brand deals and additional exposure. She was also the second-highest paid among TikTok users, with a total of $4 million in earnings. 

TikTok influencer Khabane Lame ranked second, with approximately 84.5 million people following him on the platform.

How many downloads does TikTok have?

In the last few years, TikTok has seen unexpected popularity among young people from all over the world. In 2021, the video-sharing social media platform totaled more than 2.8 billion downloads on mobile devices.

Surprisingly, TikTok is one of the few social platforms that surpassed two billion downloads, together with the most popular Facebook. This figure proves at which rate TikTok has grown over the past years.

How many videos are viewed on TikTok?

More than one million videos are watched by users on the platform every day. This achievement is even more impressive, knowing the app reached this number within a year of its presence online.

How much does TikTok pay?

First of all, TikTok makes it possible for content creators to monetize directly from their videos. TikTokers must be 18 years or older, have a follower count of at least 10,000 users, and have accumulated 100,000 or more video views in the last month. Once creators meet these requirements, they can apply for TikTok’s Creator Fund through the application.

A branded video can make an average TikToker gain between $200 and $20,000. These earnings vary according to the number of TikTok followers and how often users engage with the influencer’s videos.

How much data does TikTok use?

TikTok can be either used under default settings or data saver. In the first case, TikTok consumes 70 MB of data in five minutes, amounting to a considerable 840 MB in an hour. When set on a data saver, TikTok uses up about 30 MB in five minutes, which equals 360 MB in an hour.

How much does TikTok pay per view?

While there is no official statement regarding how much TikTokers gain per view, the Creator Fund on the app pays creators 2–4 cents for every 1,000 video views. Unfortunately, the amount earned from this fund is much lower than any other source out there. 

Launched in July 2020, the Creator Fund rewards creators to bring new trends and creativity to the platform by giving them a chance to build their online careers. 

How long can a TikTok be?

While it was only 15 seconds in the beginning and extended to a four-clip string of 60 seconds only a couple of years ago, TikTok has made it possible for creators to share video content for a maximum of three minutes.

Before introducing this new rule, TikTok statistics showed that only external video from your phone could have been longer than one minute.


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