The latest TikTok statistics show that the platform—once seen as a fad among the youngest social media users—is drastically reshaping branding and advertising strategies in 2020.
Developed by ByteDance, TikTok was launched in September 2016 in China. The app was marketed under the name Douyin, which translates to “shaking sound.”
TikTok, the international version of Douyin, is an Android and iOS media app for creating and sharing short videos, and today, it’s the fastest growing social media platform worldwide.
Four years after its launch, the app provides more than 800 million active users with a much-needed distraction in 2020.
1. TikTok has more than 800 million monthly users worldwide.
TikTok is still a relatively new app in the market, and it’s already one of the fastest-growing social media platforms—compared to social media giants like Facebook or Instagram.
This makes its feat of acquiring 800 million monthly active users all the more impressive. For comparison, it took Facebook over four years to accomplish the same.
2. The release date of TikTok was in September 2016.
Its beginnings were slightly more complicated than the well-documented stories of launching Facebook from the Harvard dormitory or Microsoft from the garage.
The first version of the app—Douyin—is still active in China. However, it is not available globally. TikTok stats imply that the app’s successful penetration to the US market came partly due to buying out Musical.ly and then merging the two platforms.
3. The average time spent on TikTok is at least 52 minutes daily.
People don’t just download the app—they use it far more actively than you assume. In addition to spending 52 minutes on the platform, users also access it more than eight times a day on average.
4. The best times to post on TikTok are 6 AM–10 AM and 7 PM–11 PM.
With over 800 million monthly active users, it is imperative to post your videos when they have the best chance to get noticed—in other words, when most people are watching videos on TikTok.
5. 68% of TikTok users visit the application to watch someone else’s video.
A lot of those users like the videos they watch—63% of them, to be exact. TikTok statistics show that more than half of users (55%) log in to create and post their content.
On the other hand, precisely 50% share the content from TikTok to another social media platform.
6. TikTok was downloaded 111.9 million times in May this year alone.
App usage statistics show that TikTok is the most downloaded app in 2020, with a growing number of users downloading it every year.
The app has also seen enormous growth—twice from what it was in 2019. One-fifth of all downloads came from the Indian market, while around 9.3% of downloads came from the US this year.
7. The most popular TikTok users earned up to $5 million in the past year.
Influencer marketing spend on TikTok is growing along with the app’s popularity. Addison Rae, who owns the second most-followed account on the platform, is TikTok’s highest earner.
She netted an astonishing $5 million through her brand deals with Reebok and Daniel Wellington (this accounted for two-thirds of her total income), as well as selling her merchandise.
The second highest-earning influencer was Charlie D’Amelio, with $4 million in revenue.
8. There were more than 1 million videos viewed every day in 2018.
This is proof in itself that business owners looking to conquer the digital landscape need to start paying attention to this social media platform and add TikTok marketing to their marketing plans.
Since viral videos are the most popular type of content on TikTok, there is an enormous potential to create low-cost viral marketing campaigns for your brand.
9. The most liked TikTok video has 25.5 million likes.
The honor of having a video with the most likes belongs to an account called JustMaiko—also known as Michael Le. Apart from holding this record for his escalator dancing TikTok, he was also one of the platform’s highest earners in the past year.
10. TikTok keeps video length at 60 seconds.
Until recently, the length of a TikTok video could be only 15 seconds. The way it works is by stringing four 15-second videos into one.
Conversely, the videos you’ve created outside of the app can be longer than 60 seconds.
Now that we know that people use TikTok actively, let’s dig deeper to see who’s using it and where most of the traffic on this app is coming from.
11. The number of daily users on TikTok in the US is 50 million.
TikTok has published its official numbers regarding users and demographics for the first time in 2020—to challenge the US Government’s threats of banning the platform in the country.
Apart from disclosing the number of daily active users from the US, TikTok revealed that the monthly active users’ figures have grown by 800% since 2018. There are currently over 100 million Americans using the app every month.
12. 69% of TikTok’s global audience is 13–24 years old, TikTok age demographics show.
It’s a well-known fact that TikTok’s audience is overwhelmingly the younger portion of society. However, contrary to popular belief, it’s not the teens that are the essential share of TikTok demographics, although they command 27% of the total number. Instead, it’s the users aged 18–24 who take up 42% of the platform’s space.
13. For TikTok app users, the age limit is 13.
TikTok has strict age restriction policies. As the platform found itself amid many controversies over its short presence online, TikTok encourages parents to monitor their children’s activities online.
14. TikTok is used in 141 countries and available in 39 languages, according to TikTok user stats.
Concerns over possible privacy issues and potentially personal information misuse have created turmoil for TikTok in the past year.
TikTok users in India represent the most significant portion of consumers outside of the app’s native China, although their government has decided to ban any future downloads due to rising political tensions between the two countries.
15. If we consider TikTok users by country, India is the primary driver of TikTok downloads at 30%.
Before the app was banned from the country, India has been TikTok’s biggest market outside native China. The latest reports show that 466.8 million downloads came from India, which accounts for approximately 30% of global downloads.
16. ByteDance reported $5.6 billion in revenue in the first quarter of 2020.
When it comes to TikTok, estimated earnings are projected to reach over $1 billion in 2020. China’s ByteDance, the app’s parent company, has gained 130% more revenue than the same period last year.
While COVID-19 has been hard on businesses around the globe, social media platforms appear to even profit off it, as people use it to socialize and stay in touch, as well as be entertained.
17. Top TikTok users can earn $50k–150k per successful brand partnership.
Influencer marketing statistics indicate that the key to a successful campaign is to find the right person to pass your message.
Users come to the influencer’s page because they enjoy their content, not to hear brand promotion. It is crucial that the business and influencer are a natural fit and can advertise products/services with integrity and sincerity.
18. The average cost per 1,000 impressions is $10.
One of the interesting facts about TikTok that relates to the advertisers is that cost per impression amounts to $10. Coincidentally, this is higher than even Instagram’s $8.
But there is more to it — there is a minimum cost of $6,000 per campaign if you want to go through formal TikTok channels of advertising.
19. There are three main types of TikTok advertising campaigns.
Most businesses choose from one of the three marketing options:
- In-feed native ads (CPM, CPV, CPC)
- Brand takeover ads (targeted user sees your ad soon as they open the app)
- Hashtag challenges ($150,000 for the first six days of the challenge).
TikTok offers an unmatched advertising platform in 2020, especially if your target audience is under 25 years old.
While COVID-19 impacted every aspect of people’s lives this year, it is particularly true for social media. Platforms like TikTok became an irreplaceable source of entertainment for people all around the world.
Simultaneously, with over 800 million monthly active users, it’s clearly a place where your business can receive a lot of exposure, attract new customers, and improve conversion rates.
While the official data indicates that TikTok has been downloaded over two billion times, 800 million of those are monthly active users. It took the app two years and five months to reach its first billion downloads, but then only eight months to get to 1.5 billion.
Its growth is unprecedented, as not even widely popular social media giants like Facebook and Instagram managed to match this feat when they first appeared in the market.
More than one million videos are watched by users on the platform every day. This achievement is even more impressive, knowing the app reached this number within a year of its presence online.
The most-followed account on TikTok belongs to Charli D’Amelio, who boasts 86.7 million followers. She is known for her dance videos that first brought her attention in late 2019.
The new-found fame brought her numerous brand deals and additional exposure. She was also the second-highest paid among TikTok users, with a total of $4 million in earnings.
The maximum length of a TikTok is 60 seconds. While it was only 15 seconds in the beginning, it’s now possible to create a four-clip string into a single TikTok.
This rule only applies to the in-app produced video. If you upload a video from your phone, it can be even longer than one minute.
It costs nothing to create an account and use TikTok’s app. However, there are plenty of things the platform offers as an in-app purchase. Users can send each other virtual gifts that are bought for real money.
Following the public threats of a ban by President Trump, ByteDance started negotiating with Microsoft to sell the right to the app in the US. One of the negotiations’ critical points is determining the platform’s worth, as the TikTok value is projected to be anywhere from $20–$50 billion by industry analysts.
TikTok is widely popular, but nowhere more so than in its native China. Douyin—the version of TikTok used domestically—reportedly has over 400 million daily active users, per ByteDance’s report from earlier this year. This marks a significant growth since January 2019, when TikTok statistics showed the app had 250 million consumers using it every day.