Types of Content Writing in 2022: What Works Best for Your Business?

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There are many types of content forms you can write and publish online nowadays. The kind of content you choose to write will usually depend on your business niche and the audience you are trying to reach.

This blog post will discuss the types of content writing and what works best for different niches. We’ll also provide tips on how to improve your content writing skills and find ideas for new content.

Let’s get started!

Key Points

  • What Is Content Writing
  • Types of Content Writing
  • Basics of Content Writing
  • Necessary Skills
  • Finding Ideas for Writing
  • Our Takeaway

What Is Content Writing

Content writing is a step in the process of creating content for a website or other online platform. Content writers produce content that is intended to be published on the internet.

The same writers may also be responsible for editing and proofreading their work or the work of others. Depending on their skillset and experience, they are often involved in strategic planning and brainstorming sessions.

It’s a versatile field, so there are many types of writing careers one can pursue.

What Are the Main Types of Content Writing

There are several different forms of writing, each with its purpose and audience.


A blog is a type of website that typically contains articles or posts written regularly. Blogs can be about any topic but are often niched and used to share information about a particular subject or provide commentary on current events.

Most blog types are informal in tone and allow readers to leave comments or feedback. Businesses usually use blogs to connect with their customers and build relationships.

Different Types of Blog Post Formats

There are many kinds of blog posts. Still, some of the most popular include

Listicles: These types of posts typically contain a list of items, tips, or ideas related to a particular topic. They’re formatted as lists and can include anything from interesting facts about specific topics or people to how-to guides on making products at home (like food!)—listicles span across all subject matters.

How-to posts: Posts that provide step-by-step instructions for particular tasks. These How-to posts can be anything from a guide on cooking an easy meal, a DIY project to information about your favorite tools and skills you want to share with others.

Product reviews: The most effective product reviews are detailed, informative, and provide a strong opinion on why one should buy the product.

An excellent way to write them is by first telling your readers about what’s in it for them before giving an overview or explanation of how this specific item works; finally, share whether you’d recommend using one yourself.

Roundup post: A roundup post is a type of post that curates content from other sources on a particular topic. This type of content is a great way to catch up with the latest trends and news in a specific industry.

They’re perfect for keeping readers informed about what’s happening around them while also helping provide context about how these events could impact their business or personal life down the road.

News: A news post covers recent events or developments related to your industry—whichever industry you work in, it’s always essential to keep up with the latest news.

Tips: A tips post is the kind of content writing that provides readers with advice on a particular topic. The tips post is a short-form type of article, as it’s specifically designed for those who want quick advice on matters such as fashion or food. This format allows you to use creative language while still informative, so readers can benefit from what they read.

Checklist: A checklist post provides readers with a list of items to help them complete a task. It offers readers lists of things they should do before, during, or after something else, so there’s no room for mistakes.

Research: A research post is a type of post that presents findings from a study or other type of investigation into a particular topic.


Copywriting is the process of writing the text for advertising or marketing. A copywriter must create compelling and persuasive words that can be used in ads, different types of web content like blogs posts on your company’s page (or any other site), email newsletter, etc.

SEO Writing

SEO writing is a type of content writing in digital marketing that concentrates on optimizing text for search engines. 

SEO writers use keyword research to determine which keywords to target in their writing. They then incorporate these keywords into their writing naturally and effectively. SEO writing can be used for web pages, articles, or blog posts.

Technical Writing

Technical writing focuses on providing information about technical subjects. Technical writers create manuals, how-to guides, and other documentation types intended to be used by people who are not experts in the field.


Scriptwriting is a type of writing that focuses on creating scripts for television, film, video games, but also video content marketing assignments. Scriptwriters are responsible for developing the characters, plot, and dialogue for their project.

Creative Writing

Creative writing is any type of writing that is not intended to be factual or informative. Creative writers use their imaginations to produce stories, poems, or other types of writing that are meant to entertain or inspire.

Social Media Content Writing

Social media content writing focuses on creating content for social media platforms. Social media writers create posts, tweets, images, videos, and other forms of content intended to be shared on different social platforms.


Email is a type of electronic communication that allows users to exchange messages. Email can be used for personal or business purposes. Email writers typically create messages that are brief and concise.

What Are the Basics of Content Writing

All types of writing jobs involve planning, researching, writing, and editing content. Here’s a short overview of the process:

Planning: The first step in the content writing process is determining what type of content you need to create. This will help you decide what topics to write about and what format to use.

Research: Once you have a general idea of the types of content you need to create, you will need to research your topic. The breakdown will help you gather information and data to support your writing.

Writing: The next step is to start writing your content. It is essential to focus on creating a compelling and exciting copy during this phase.

Editing: After you have written your content, it is vital to edit it for grammar, spelling, and punctuation errors. This will ensure that your content is of the highest quality.

What Are the Main Content Writing Skills

To be a successful content writer, there are several skills that you will need to possess:

  • Language skills: A good content writer must have strong grammar and vocabulary. They should be able to write clearly and concisely.
  • Creativity: Another valuable aspect of writing essential to develop. Writers should be able to singlehandedly develop new and exciting ideas for their writing.
  • Research skills: The content writer must have strong research skills. They should be able to find relevant and reliable information for their work.
  • Organizational skills: A good content writer must be organized. They should be able to keep track of their ideas and information.
  • Time management skills: It’s crucial for a good content writer to manage their time effectively. They should be able to plan and execute their writing promptly.

Finding Ideas for Content

One of the most challenging parts of content writing is coming up with ideas for what to write about. Here are the three primary sources of inspiration for your content:

  • Your product or service: One way to develop ideas for your content is to look at your product or service. What are its features? How does it work? What are its benefits?
  • Your target audience: Another way to generate ideas is through your target audience. What are their needs? What are their interests? What are their pain points?
  • Your industry: Researching the industry is another method to conceive material for your blog. What are the latest trends? What are the hot topics? What are the challenges that your industry is facing?

Types of Content Writing: Our Takeaway

Content writing is a process that involves planning, researching, writing, and editing content. There are several types of content writing, each with its required skillsets. If you want to be a successful content writer, you must possess excellent writing skills, creativity, research skills, organizational skills, and time management skills.

To find ideas for your content, you can look at your product or service, target audience, or industry. Once you have a general idea about the types of content writing that fit your business model, you can plan and research your topics. After you have written your content, it is essential to edit grammar, spelling, and punctuation errors. And that’s it—your piece is ready for the world to read it!