Voice search technology has been long hailed as the future of internet browsing. The first mainstream solution in voice search came with Siri’s development and presentation, Apple’s popular voice assistant app. Its success has initiated a stream of changes and progress in voice technology, as Apple’s rivals sought to put out competitive, high-quality apps of their own.
Voice search statistics started to spike when Amazon released Alexa in 2014. Six years later, their smart speaker Echo is projected to find its way into over 55% of households in the US by 2022.
We looked at the latest statistics, analyzed the latest data, and compared how the tech giants play their cards on the market in 2020.
The Most Important Voice Search Stats (Editor’s Choice)
- Around 60% of people who actively utilize voice search said that they find it most comfortable to use it at home, rather than in public.
- Over 66 million Americans own a smart speaker at home.
- Statistics on voice search indicate that 54% of users say voice assistants made it significantly more comfortable to use their smartphones.
- Siri dominates the market with a 35% share when it comes to smartphone voice assistants.
- Around 46% of voice search users in the US disclosed that they look for local businesses each day.
- Voice search has grown by 270% in India in recent years.
General Voice Search Statistics
1. 94% of voice search users consider it beneficial to their everyday life.
Nearly all users find it simple to navigate their smartphones and other devices with a voice command. According to the survey Adobe conducted on 1,000 voice technology users in the US, 85% of people used voice commands on their smartphone devices, while 39% utilized smart speakers.
2. Most of the voice search users are in the 24–35 age group.
Perficient’s study shows that it’s mostly married men with post-college education who trust this sort of online navigation. It’s also interesting that according to voice search usage trends, the group that is most likely to resort to voice search are people with an annual income of over $100,000.
3. Around 34% of consumers use voice commands while driving.
Higher Visibility study also indicated that 29% of consumers used voice commands because they find it a more natural way to navigate their devices. Another 22% disclosed that their use of voice search was due to not being able to look at their phone.
4. Fewer than 20% of consumers use voice search more than five times per week.
According to the newest Google voice search usage statistics, 56% of all survey respondents said they use voice search less than two times a week, with the majority of those reporting they never use it. The same study indicates that less than 10% of consumers use voice search 10-13 times a week, per customer experience statistics.
5. Smartphones are the most popular device when it comes to browsing for local businesses via voice technology.
Around 56% of voice technology users have tried to look for a local business through their smartphones, as specified by voice search trends. A 28% portion of consumers have done so over their desktop or laptop. The smallest percentage of customers used smart speaker devices—only 18%, compared to 26% of tablets’ searches.
6. More than 66 million Americans own a smart speaker.
This makes for an incredible 26.2% of the entire US population. The most significant chunk of this number (61%) belongs to Amazon’s Echo speaker. According to voice search trends, Google Home comes in second at 24%. However, it is essential to point out that, while both products’ shares are in decline, Google Home has been closing the gap, and its share drop is almost half of the Echo’s.
7. Over 60% of the people use voice search in the comfort of their home.
The majority of the surveyed users revealed that they are most comfortable using it at home alone. The usage declines with the intimacy or comfort level of the environment. Some of the more curious voice search statistics indicated that 27.8% and 26.1% of people used it in a public restroom and a theatre.
8. 25% of people shop for everyday household items via voice commands.
(Search Engine Journal)
Apparel and entertainment products and services came out in second place, with 21.15% voice search users buying in each category. Trends in voice search indicate that 23.35% still aren’t comfortable disclosing their payment information to voice assistants.
9. 18.3 million Americans made at least one purchase through their smart speakers in 2019.
The number is expected to grow to 21.6 million in 2020—and even 23.5 million purchases per smart speaker in 2021 in the US alone. This indicates that the voice search technology is consistently increasing, and so are purchases made through it.
10. Voice-activated search statistics show that more than half of the users try to find local restaurants and cafes through this technology.
Here’s the breakdown of the most-searched-for local businesses:
- Restaurants / Cafés (51% of consumers use voice command to search for establishments)
- Grocery stores (41%)
- Food delivery (35%)
- Clothing stores (32%)
- Hotels / Bed & Breakfasts (30%)
History of Voice Search
11. IBM Shoebox introduced the first speech recognition tool in 1961.
The first digital speech recognition tool had only 16 words and nine digits to work with. While it wasn’t nearly as useful as today’s speaker devices and voice assistants, it laid the foundation on which Siri, Google Assistant, and Alexa were developed.
12. Siri was the first smartphone voice assistant introduced to the world.
Fifty years after IBM introduced its speech recognition tool, in October 2011, Apple revealed their virtual assistant and marked one of the most significant moments in voice technology. According to Siri voice search statistics, some of the actual progress the app has made was increasing word accuracy from 60–80% to over 90%. The development of Siri meant popularization and normalization of voice search usage, which inevitably created an intense competition on the market in the years to come.
13. Google Assistant was the last VA to join the market.
After being introduced in 2016, it didn’t take a lot of time for Google Assistant to attract customers. In 2017, the app was installed on more than 400 million devices worldwide, and today it holds much of the market, along with Amazon’s Alexa.
2020 Voice Assistant Statistics
14. Over a third of the voice assistant market share for smartphones belongs to Apple’s Siri.
Even though Alexa and Google Assistant are viewed as superior voice assistants, Siri dominates the market with a 35% share. One of the possible reasons for this dominant position is the fact that Siri is the first phone assistant to be developed, therefore holding more familiarity among users.
15. Amazon Echo is wildly popular among the 18–29 age group.
As Alexa’s popularity soared, so did the purchases by young adults. The 18–29 year-olds have a staggering ownership rate of 24% in the US. Amazon Echo demographics show a drop in numbers when it comes to older consumers—barely 10% of those aged 55–64 own the device.
16. Amazon’s Alexa and Google Assistant currently hold 70% of activity in voice technology.
Although voice search statistics show that Amazon and Google occupy an overwhelming majority of the market, there are numerous rumors and predictions of their decline—mostly due to the rising competition. While these predictions have been around for some time, the two tech companies only seem to widen the gap. Additionally, the lion’s share of industry growth is focused on the big two.
Worldwide Voice Search Statistics
17. 58% of consumers used voice search to find information about local businesses.
Around 46% of voice search users disclosed that they look for local businesses every day. But these numbers could soon become higher, as 25% of consumers revealed they never tried to search the local stores, but are willing to give it a try.
18. 16% of UK smart speaker owners make purchases through their devices.
According to voice search statistics, UK smart speaker owners are more likely to make a purchase using the device. Experts expect that the voice shopping market in the United Kingdom will reach $5 billion by 2022.
19. Voice search grew by 270% in India.
As indicated by voice search statistics, India has seen an incredible growth voice year-on-year, reaching a staggering 270%. Rising to this occasion, brands in India have also ensured that they adapt and optimize their apps for voice-activated search.
20. 57% of Australians occasionally use voice search.
Voice search statistics for Australia signal a promising future. The high percentage of users pushes marketers to rethink their strategies and change how they optimize websites for voice-commanded search. Most Australians choose to use voice browsing because it’s convenient in their day-to-day lives.
Future of Voice Search
21. The total number of voice-assisted devices in the US will reach 870 million in 2022.
In terms of growth, this is a 95% increase in only five years compared to 450 million of such devices in 2017, making it a 95% climb in just five years. Besides, voice technology trends indicate that voice-enabled smart speakers will be present in over half of US households, reaching an astonishing 175 million devices.
22. Over 60% of users want more direct answers from their VAs.
Well over half of the people replied they’d like to receive less broad answers from the assistant in 2017 when asked what voice search trends or novelties they’d like to see in the future. By 2020, the same request seems to be dead even with a customized voice feature, but both are behind “increased app integration” and “support for other languages.”
After looking at the latest voice search trends, an overview of the last several years of the industry clearly shows a rise in popularity. The trio Amazon-Apple-Google currently holds almost a monopoly on the market as Siri, Alexa, and Google Assistant find their way into more and more devices every day.
As voice search marketing statistics imply the inevitability of change in the way search engines act, it is more vital than ever to step up when it comes to digital advertising.
A few years back, only an insignificant fraction of smartphone users utilized voice command when browsing online. These days, the percentage isn’t that inconsequential, especially for marketers and advertisers, as more than 20% of all searches are voice, as pointed out among the voice search statistics earlier.
Frequently Asked Questions (FAQ)
The three most popular apps are Google Assistant, Amazon’s Alexa, and Apple’s Siri. A recent survey showed Google Assistant to be superior when it comes to providing correct answers: it had a score of 92.9% right answers, with Siri and Alexa having 83.1% and 79.8%, respectively.
Amazon’s Alexa has been getting immensely popular over the years. The level of integration with household devices it has is unmatched at the moment. The only problem is that its Android app is somewhat restricted, so purchasing Amazon Echo is the only way to enjoy its full potential.
Google voice search statistics show that Google Assistant is the unbeatable choice when it comes to Android devices. It has a range of useful features that let the user activate everything from a music app to your kitchen lights.
With many similar features, Siri was the first voice assistant ever developed. Besides running online searches, Siri can help you set reminders, make calls, send texts, and even book a hotel room. However, it is exclusive to Apple devices.
Voice search statistics for 2020 have been predicting that around 50% of all searches will be done by voice this year. While this number is probably somewhat lower, the growing market penetration and increasing popularity paint a bright picture for this search industry branch.
When it comes to age groups that use voice command technology, people in the 25–34 age group were most likely to choose this way to search for information, while the group over 45 years old was the least likely to use it.
Now let’s talk about gender distribution: voice search statistics imply a curious disparity between women and men. Men are likely to use it in a plethora of different circumstances; at home, at the office, in a restaurant, even in theatres. On the other hand, women are a lot shyer about using voice commands in public, and they are the most comfortable using it at home alone or with friends. In total, men are 1.72 times more likely to use this technology than women.
If we look at the differences in annual income, the more people earn, the more likely they are to use voice commands on their smartphones, according to mobile voice search statistics in 2020. People who make $100,000+ per year make up 43.4% of all voice search users.
There are plenty of benefits to using voice search over any other manner of browsing. For one, it’s a lot faster than your standard searching method. When it comes to smartphone use, voice search technology statistics show that 52% of surveyed use voice search while driving because it’s more convenient.
One percent less indicated they make phone calls using voice commands. Other popular voice inquiries include checking the weather and playing music, each reportedly being used by 49% of consumers.
This technology proved itself to be very tricky to predict. Even so, voice search growth is undeniable, especially knowing that it is projected that over 5 billion voice assistants will be installed on devices around the world by 2022.
It is also expected that advertising will bring in the most significant revenue for voice assistants, as global ad spending is expected to reach $19 billion worldwide, as shown by voice search statistics.