Websites are a crucial component of a successful online presence for businesses. While elements like color and layout seem minor when looking at the larger picture, multiple studies have shown how visual coordination affects the potential buyer’s decision on whether your business is trustworthy and of sufficient quality.
From loading speed to colors, your target audience prefers, building a website comes with plenty of aspects to consider. Not to mention, it can be highly pricy if you wish to have it developed by a professional agency instead of designing it yourself.
However, it’s the work that certainly delivers long-run benefits, so let’s see how exactly web design influences your customers and, ultimately, your conversions.
Top Web Design Statistics: Editor’s Choice
- Users form opinions about the website they visit in the first 0.05 seconds.
- 75% of consumers judge a company’s credibility based on the website design.
- The web design market worth is expected to reach $41.8 billion in 2022.
- 38% of people leave the website if the content or layout is not visually pleasing.
- Users spend 88 percent more time on pages containing videos.
- Poor web design is cited by 94% of respondents as the reason they distrust a website.
- 88% of buyers are unlikely to go back to a website after a bad experience.
- 57% of internet users wouldn’t recommend a business with a website that doesn’t have a mobile-friendly design.
General Web Design Industry Statistics
Web design is among the most important contributors to the website’s conversion capabilities. Explore some of the critical stats and figures indicating the value of an aesthetically pleasing company site.
1. Users form opinions about the website they visit in the first 0.05 seconds.
It’s not a secret that people enjoy looking at aesthetically pleasing things. No matter how practical they are supposed to be, websites are in no way an exception to that rule. In fact, a website’s first impression is crucial, according to the latest statistics.
Web design can make or break your deal with a potential buyer because it takes only 50 milliseconds for customers to make their first impression, according to web design research.
2. A shocking 28% of small businesses don’t spend more than $500 on their websites.
It’s no secret that having a great website isn’t the most critical item on a small company’s budget list. With professional agencies charging thousands of dollars, over a quarter of businesses prefer investing in freelancers or DIY website builders.
These website design statistics indicate that when considering how much exposure an online presence brings, investing in better website design might be beneficial in the long run.
3. Website maintenance can cost anywhere from $35 to $5,000 monthly.
While setting up a decent-quality website might be the most challenging part of work, it doesn’t stop there. Regularly updating the site is essential to keeping track of the ever-changing trends keeping an eye on customer experience statistics.
Maintenance prices for a website can range from $400 to $60,000 per year. These web design facts for 2022 indicate how the size and features of the website play a significant role in determining the actual price destined for maintenance.
4. The web design industry’s employment is expected to grow by 8% in the 2020–2030 period.
An 8% growth puts the profession way above the overall average. This showcases just how sought-after website developers are and, by extension, how popular website building is as a profession. Every year, the new developers and digital designers openings amount to about 17,900 over the 2020–2030 decade.
Web designer job facts reveal that those with knowledge of more programming languages and multimedia tools such as Photoshop and Flash have the best prospects to succeed.
5. Websites with slow page loading lose $2.6 billion in revenue yearly.
It cannot be overstated just how significant website loading speed is. A slow website can make your businesses lose enormous amounts of money without even realizing it—over $2.5 billion, to be precise.
People hate to wait for information to load, so it’s not surprising for these website design facts to register such staggering figures.
6. A staggering 92.6% of people find the visual aspect of products vital.
Many website builders focus their attention on finding the right colors to trigger a reaction within customers. Looking for the most suitable color scheme can be a hit or miss when you launch your marketing campaign.
This marketing campaign, also known as emotional marketing, includes a detailed analysis of customers’ reactions, the logic behind their purchasing process, and the decision-making. Facts about color in web design indicate that hues are an essential part of the emotional targeting strategy. A study conducted by the University of Loyola in Maryland proved that it boosts brand recognition by a shocking 80%.
7. Only 1% of visitors use interactive carousels.
While carousels and sliders have been extremely popular in the past, it is not the same today.
Often considered outdated, website facts confirmed that carousels generally get ignored by visitors. Only 1% of people interact with them, so it may be time to consider that feature with standalone images or other on-page elements.
8. Website users statistics show that 75% of consumers judge a company’s credibility based on the website design.
The amount of effort you put into the visual aspect of the website is proving to be crucial in 2022. A modern-looking design with a user-friendly layout helps enhance the company’s overall credibility and offers potential buyers the most accessible possible navigation.
9. The web design market size is expected to reach $41.8 billion in 2022.
The projected market growth rate is 3.1% in the timeframe between 2017 and 2022. A thorough web design industry analysis by IBIS World showed how this sector is estimated to grow at 2.5% in 2022 alone. Interestingly, the web design sector has increased faster than the fastest-growing tech industry overall.
Web Design Stats about Users
Bettering user experience through a compelling-looking website is the primary concern of a good designer. The bounce rates for less-than-pleasing aesthetics show this in the best way.
10. 38% of people leave the website if the content or layout is not visually pleasing.
People don’t leave the website—and take away your conversions with them—only when it’s visually unattractive. In fact, not all websites that initially look visually attractive will generate potential leads, sales, and revenue.
According to the latest website design research, easy navigation is another essential factor businesses must consider if they don’t want their potential consumers to exit the website.
11. Over 50% of people want to see an About Us page on a vendor’s website.
When asked about types of information they would prefer seeing on websites they visit, 52% said they wanted access to general company information. Unfortunately, many companies tend to overlook this aspect by filling the page with a brief and uninspiring bio.
On the other hand, web design business facts show that listing products and services came first, with the vast majority of people prioritizing it.
12. Users spend 88% more time on pages with videos.
The integration of videos on your web pages can be a practical move for your business. Videos appear to engage visitors more than any other content. It is imperative to present the audience with video content when guiding them through a more complex topic.
Since videos are more captivating and more straightforward to comprehend than paragraphs of demanding and information-dense material, web design facts suggest how growing video usage is likely one of the trends that are here to stay.
13. Almost half of B2B buyers leave a website that doesn’t disclose contact information.
To be precise, 44% of website visitors leave websites that don’t show contact information. Of course, most websites offer contact information (if you’re not, what are you waiting for?).
However, it’s not enough to present users with it—contact information also has to be easily found. In addition to this, web design industry statistics imply that 48% of people agree that companies with unresponsive websites come off as not caring.
14. 94% of people say web poor web design is the reason they mistrust a specific website.
An overwhelming majority of internet users claim they don’t trust a website if the web design is sub-par. This bears enormous consequences for any business, from website traffic to eventual conversions.
Bland design, inadequate use of color schemes, and pop-up advertisements are only some of the elements that businesses should avoid, responsive web design stats say.
15. 88% of buyers are unlikely to go back to a website after a bad experience.
Second chances are hard to get when it comes to swaying consumers to spend money on your website. Poor user experience, outdated visuals, and design can cost you conversions and, by extension, money.
If your website hasn’t been updated for a long time, you should try to give it a fresh start.
16. Six out of ten users say website usability is essential to them.
When shopping online, internet users seek convenience and accessibility. According to these facts about web design by Statista, 60% of those who browse online consider website usability as one of the essential components for user satisfaction.
About 51% of visitors say search function and filter options are crucial to them. However, chat service is only important for 23% of internet users.
17. More than 83% of website visitors expect it to load in three seconds.
If your website is loading for longer than three seconds, it can do more than just frustrate users. It can also damage page views, decrease customer satisfaction, and cause significant loss in conversions.
These responsive design stats show that only a second delay leads to 7% fewer conversions. Around 40% of users will simply abandon the website if the page takes more than three seconds to load.
18. One out of five visitors leaves the website if the transaction is too slow.
That makes 20% of potential buyers lost due to unsatisfying page speed. Not only do you miss out on that particular shopping cart, but 79% of those customers are improbable to come back to your website again to purchase anything.
According to web design statistics, each second they spend waiting makes it more likely they’ll abandon their cart or even forget about ever visiting your website.
19. Receiving personalized content makes 34% of people more likely to make an unplanned purchase.
We can argue that an aesthetically pleasing layout can get you only so far. But, the content businesses present to their prospective customers ultimately wins them over. So, it is important to make a habit out of sending out personalized content.
20. 73% of millennials prefer browsing through a beautifully designed website rather than a simple one.
Web design statistics about millennials’ internet usage are very telling, with 73% of them paying close attention to the way a website looks. This makes them the generation most appreciative of an attractive design.
The same study showed that 62% of Generation X pay attention to website aesthetics, with only 55% of baby boomers doing the same.
21. People spend 5.59 seconds reading through written content.
This means that written content is best delivered short, direct, and effective. The main goal is to provide just enough information to instruct consumers what the next step they should take while simultaneously not overbearing the visitor with the content.
Interesting Facts about Web Design on Mobile
More people than ever use smartphones—as of today, an astonishing 6.64 billion people use one. So, it’s not so surprising that a lot of the visits to a website come from mobile devices.
22. As of 2020, smartphones held a 68.1% share of all website visits.
While only 28.9% of visits came from desktop, it’s inevitable to say that people most often visit websites and browse websites using their smartphones. Only 3.1% of them are from tablets.
Fun facts about web design show that putting extra effort and resources into making a website mobile-responsive and easy to navigate is necessary rather than optional nowadays.
23. Mobile purchasing was estimated to make up 5.9% of all total retail sales in 2021.
Due to the ever-growing use of mobile devices for shopping, it makes sense that the conversion percentage will grow as well. By the end of 2025, the figure is forecast to double—climbing up to 10.4%.
Optimizing websites for mobile use is one of the essential steps towards a better-operating business.
24. Statistics and facts about web design indicate that around 57% of internet users wouldn’t recommend a business with a website that doesn’t have a mobile-friendly design.
The quantity, quality, and presentation of the displayed content are essential factors. When optimizing for mobile devices, it is important not to clutter the page. Mobile screens are smaller, and unnecessary complications might frustrate users.
Websites that are not responsive and optimized for mobile won’t deliver the best user experience on their mobile devices.
25. 40% of consumers leave websites that aren’t mobile-friendly.
Web design and SEO facts send an unambiguous message. This should be incentive enough to invest significant resources in optimizing your website for mobile usage.
Otherwise, not only does it lose you customers—but it raises bounce rates and negatively affects overall SEO.
Web Design Statistics: The Takeaway
First impressions matter. In the highly competitive world of ecommerce, the quality of user experience is directly interrelated with conversion rates. The figures about the impact of first impressions on website traffic and conversion rates show that many users enjoy a visually pleasing website. This quality seems to gain both their attention and trust.
People overwhelmingly make their verdict about a website based on its design alone. It doesn’t help that it only takes 0.05 seconds for customers’ first impressions after entering the site.
Frequently Asked Questions
How many web designers are there?
According to statistics taken from the US Bureau of Labor Statistics, the number of web designers that will be most likely employed over the 2020–2030 decade is 17,900. The number is expected to grow by 13% over a decade, making it one of the occupations with the best employment prospects.
Compared to other professions, the salary is significantly above average. Statistics about US web design worker salary show the median annual wage for web developers was $73,760, compared to the $39,810 median of all occupations.
How much to charge for web design?
Web designers typically charge an hourly fee of $75. The cost of setting up a website varies, depending on your budget and demands.
While custom-made websites might cost anywhere between $5,000–$10,000, free website templates from DIY builders can cost you $12–$13 per month.
However, rates are determined by various factors. According to the website design industry statistics we could find, a long-term project might warrant lower hourly wages. If the concept is complex and requires help from programmers or graphic designers, the rates can increase.
The cost might also depend on the number of pages required. More pages to develop means more work, so it makes sense to consider when figuring out your total pricing.
How much does web design cost?
It’s clear that acquiring a high-quality website is a costly project, so not every business can afford it.
Web development statistics for 2020 show that the most basic design one can obtain from an agency is about $15,000–$20,000, depending on their rates. For more complex and intricate website designs, prices can range between $20,000 and $40,000, which is unattainable for most businesses.
Taking matters into your own hands might be the most sensible move if you work under a strict budget, as the cost of a DIY website is anywhere between a couple of hundred dollars to $3,000.
How many hours does it take to design a website?
Facts and figures indicate that the time spent on developing a new website depends on what you wish to achieve with it, your budget, and a strict schedule.
If you decide to do it yourself and just build on the pre-existing templates, the process via website builders like Squarespace or Wix could last for about two hours.
However, if you require a more complicated website for ecommerce perhaps, it might take up to two years, considering the necessary level of categorization.
On average, for small to medium-size businesses, professional web design statistics suggest it takes at least three to four months to develop a satisfying product.
What percentage of businesses have a website?
Small business statistics show that less than two–thirds (64%) of them currently have a website. Of those who still don’t have one, 58% declared they plan to develop it next year.
Among the most common reasons for not having a website set up already, 26% cited that creating and maintaining a website was too costly. Web design facts indicate that 27% of small business owners said investing in a website isn’t crucial for their particular industry.
When it comes to mobile friendliness, 81% of small businesses optimized their sites for mobile devices.