Web Design Statistics 2022: Users, Market, and Mobile Experience

Web Design Statistics

Websites are a crucial component of a successful online presence for businesses. While elements like color and layout seem minor when looking at the larger picture, multiple studies have shown how visual coordination affects the potential buyer’s decision on whether your business is trustworthy and of sufficient quality. From loading speed to colors, your target … Read more

Conversion Rate Optimization Stats in 2022: Social Media and More

Conversion Rate Optimization Statistics

Conversion rate is one of the most important metrics to consider in digital marketing. It shows just how many visitors actually complete the desired action—convert their visit into a purchase or sign-up, or any other goal you’ve set for the website.  In case it isn’t obvious, every brand wants to have as high of a … Read more

Cause Marketing Statistics: Why Is It So Important in 2022?

cause marketing statistics

Cause marketing seeks to boost the company’s profits and positively impact people through corporate social responsibility (CSR). CSR is a form of self-regulation ensuring organizations are working towards the best societal interests. Connecting with clients through common issues can build a more personal relationship that cultivates loyalty and trust. However, being consistently active and loyal … Read more

Facebook Messenger Statistics: User Facts and More

Facebook Messenger Statistics

Messaging apps have already overtaken social media networks regarding marketing and the overall number of users. Facebook Messenger started its journey in 2011 when Mark Zuckerberg declared private messaging as the future of Facebook. In 2014, Zuckerberg acquired the world’s most popular messaging app WhatsApp when it became apparent it was a worthy rival to … Read more

Podcast Statistics in 2022: Tune In

Podcast Statistics

Despite only being highly popularized in the most recent decade, the beginnings of podcasts as a medium can be traced back to 2000, when French entrepreneur Tristan Louis suggested adding video and audio data to the RSS feeds. The name wasn’t even coined until 2004—a journalist Ben Hammersley proposed podcasting, as a combination of iPod … Read more

Blogging Statistics: How to Improve Your Online Presence

blogging stats

Developing a successful business is unimaginable without an online presence today—a reality that is determined, among many things, by your content marketing strategy. Companies that stick to a regular publishing schedule and offer genuinely valuable insights to their audience tend to get significantly more traffic than their market competitors that don’t practice blogging. Need more … Read more

Word of Mouth Marketing Statistics in 2022: Positive and Negative Impact

word of mouth marketing stats

Word of mouth marketing has influenced all purchasing decisions—from buying a new car to picking from a specific clothing brand and restaurant recommendations. Well, who doesn’t love to hear an opinion about products and services from reliable sources? Most marketers understand that people depend on the surrounding environment more than they can even realize. For … Read more

Event Marketing Statistics: Planning, Attendance, B2B Events in 2022

Event Marketing Statistics

It doesn’t come as a surprise that digital interactions are ruling our everyday life. However, even the screen-addicted millennials and Gen Zers favor in-person interactions over virtual ones.  That’s the main reason why event marketing is among the most effective marketing strategies your business can adopt. Even digital channels such as digital advertising and email … Read more