Once seen as a fad among the youngest social media users, TikTok is drastically reshaping branding and advertising strategies in 2021. Developed by ByteDance, TikTok was launched in September 2016 in China. The app was marketed under the name Douyin, which translates to “shaking sound.” TikTok, the international version of Douyin, is a media app … Read more
Generation Z is making a name for itself as the ethnically diverse pro-globalization age group, determined to bring changes. So how does their set of values translate to their consumer behavior? We’ve analyzed the latest statistics and facts to find the answers. Top Generation Z Statistics: Editor’s Choice General Generation Z Facts Contrary to belief, … Read more
About 3.5 billion people own a smartphone, while the total number of mobile devices worldwide is forecast to grow as high as 16.8 billion. Around 90% of the time consumers spend on their mobile devices, they are using an app—it should be no surprise that the app developing industry is flourishing. If you want to … Read more
Considering how technology has changed our world, these fascinating social media marketing statistics are worth discussing. As the vast majority of people log onto social media platforms daily, this type of marketing has improved the reputation of many brands and increased their sales. At the same time, they got the opportunity to get closer to … Read more
Reddit is an American social network of communities that includes social news and works as a massive forum. Founded in 2005, Reddit has become one of the most influential social media out there. Unlike other social platforms, Reddit focuses primarily on discussion and community engagement. It allows users to share posts, images, videos, and links … Read more
It’s no secret that YouTube is the most popular video platform on the web. As demonstrated by the following list of YouTube demographics and statistics, its popularity lies in its simplicity—content creators can easily share their videos with viewers. This platform holds a wide range of videos—beauty tutorials, product reviews, gaming channels, funny skits, unboxing … Read more
Generation Y (or Gen Y), more commonly referred to as millennials were the first generation to adopt social media as a primary form of communication, so it’s no surprise that it became important to both their personal and professional lives. Let’s dive into some less-known data and statistics about social media and its influence on … Read more
Compared to other platforms, Facebook Live came a little late to the live streaming scene—in 2016, to be more specific. However, these facts and figures show you how far Facebook Live has come since then. Top Facebook Live Stats: Editor’s Choice Facebook Live Statistics: Users and Engagement Facebook Live isn’t just another fantastic feature on … Read more
Video is one of the most important tools a content marketer has in 2020. Combine that with the sheer potential of Facebook’s advertising platform, and you can reach an audience of thousands of people in a single campaign. Facebook video statistics we have gathered in this article show that this is the platform to use—it’s … Read more
Since its launch in 2004, Facebook has been the most used social media platform and the best place to advertise products and services. Despite the growing competition, Facebook keeps increasing its user base. The following facts and figures will highlight how this social network benefits your business and why you should use it for promoting … Read more
LinkedIn is one of the largest networking platforms in the world. It helps job seekers find employment based on their area of expertise, and businesses hire new talent. The latest LinkedIn statistics reveal that the platform is used by millions of people worldwide, making it an ideal place to create new networking connections, raise your … Read more
Since its establishment in October 2010, Instagram has become much more than just a photo-sharing platform. Over the past decade, it has launched new and exciting formats, such as Instagram Stories and IGTV. The latest Instagram Stories stats suggest that this feature has become such a powerful tool for connecting with followers and customers. Despite … Read more