Gift cards are a lifesaver in situations where we don’t know what to buy—but that’s not all. Although gift card use statistics show that the holidays are the busiest time of year for shopping, gift cards are no longer just a holiday or birthday gift item. There’s a huge market for exchanging unused gift cards, … Read more
Multichannel marketing is no longer something that a brand can avoid. In today’s world, consumers use a multitude of online platforms, usually engaging with multiple platforms on multiple devices. Brands and companies that aren’t taking advantage of the opportunity to connect with consumers across multiple channels are far less likely to run effective marketing campaigns … Read more
Turnover is inevitable. If workers decide to leave their workplace, a manager is unlikely to persuade them to stay. Employee turnover statistics recognize four types of turnover rate—positive and negative, voluntary and involuntary. Though it might be a bit nerve-racking, healthy turnover is necessary to keep a company’s balance. Although staff changes may bring a … Read more
When eBay launched in 1995, it marked the beginning of a revolution in the way we shop. As one of the earliest ecommerce sites, eBay was initially intended for users to buy and sell used goods. Ecommerce has changed in the last 25 years. With the increase in competitors, eBay has changed its business model … Read more
The gaming industry is bigger and more diverse than ever. Video games have become billions of people’s favorite leisure activity in the last decade. With new titles coming out every day, trends and user interests frequently change, so staying on top can be challenging. We’ve prepared a set of the most interesting statistics to show … Read more
Websites are a crucial component of a successful online presence for businesses. While elements like color and layout seem minor when looking at the larger picture, multiple studies have shown how visual coordination affects the potential buyer’s decision on whether your business is trustworthy and of sufficient quality. From loading speed to colors, your target … Read more
If you’re just a casual web user, you probably don’t pay much attention to website URLs. You may also don’t know the difference between HTTP and HTTPS. What does that last “S” stand for? Why should you care if a website has this? Here are some facts about cybersecurity and SSL that you need to … Read more
The field of accounting is one of the most competitive industries globally. Any business needs accounting—therefore, any company specializing in this field must keep updated with the latest trends and technology. However, skills and experience may not be enough, especially with the evolution of technology. Since accounting is the heart of every business, companies and … Read more
Although men are still leading in numbers, women-led companies are increasingly growing each passing year. The growth of women in entrepreneurship is positively influencing the overall economy of the country, as well as job creation. If you are interested in finding out more about women’s entrepreneurship, take a look at the picture that numbers and … Read more
Conversion rate is one of the most important metrics to consider in digital marketing. It shows just how many visitors actually complete the desired action—convert their visit into a purchase or sign-up, or any other goal you’ve set for the website. In case it isn’t obvious, every brand wants to have as high of a … Read more
Cause marketing seeks to boost the company’s profits and positively impact people through corporate social responsibility (CSR). CSR is a form of self-regulation ensuring organizations are working towards the best societal interests. Connecting with clients through common issues can build a more personal relationship that cultivates loyalty and trust. However, being consistently active and loyal … Read more
Voice search technology has been long hailed as the future of internet browsing. The first mainstream solution in voice search came with Siri’s development and presentation, Apple’s popular voice assistant app. Its success has initiated a stream of changes and progress in voice technology, as Apple’s rivals sought to put out competitive, high-quality apps of … Read more