Facebook Messenger Statistics: User Facts and More

Facebook Messenger Statistics

Messaging apps have already overtaken social media networks regarding marketing and the overall number of users. Facebook Messenger started its journey in 2011 when Mark Zuckerberg declared private messaging as the future of Facebook. In 2014, Zuckerberg acquired the world’s most popular messaging app WhatsApp when it became apparent it was a worthy rival to … Read more

Podcast Statistics in 2022: Tune In

Podcast Statistics

Despite only being highly popularized in the most recent decade, the beginnings of podcasts as a medium can be traced back to 2000, when French entrepreneur Tristan Louis suggested adding video and audio data to the RSS feeds. The name wasn’t even coined until 2004—a journalist Ben Hammersley proposed podcasting, as a combination of iPod … Read more

Blogging Statistics: How to Improve Your Online Presence

blogging stats

Developing a successful business is unimaginable without an online presence today—a reality that is determined, among many things, by your content marketing strategy. Companies that stick to a regular publishing schedule and offer genuinely valuable insights to their audience tend to get significantly more traffic than their market competitors that don’t practice blogging. Need more … Read more

Word of Mouth Marketing Statistics in 2022: Positive and Negative Impact

word of mouth marketing stats

Word of mouth marketing has influenced all purchasing decisions—from buying a new car to picking from a specific clothing brand and restaurant recommendations. Well, who doesn’t love to hear an opinion about products and services from reliable sources? Most marketers understand that people depend on the surrounding environment more than they can even realize. For … Read more

Event Marketing Statistics: Planning, Attendance, B2B Events in 2022

Event Marketing Statistics

It doesn’t come as a surprise that digital interactions are ruling our everyday life. However, even the screen-addicted millennials and Gen Zers favor in-person interactions over virtual ones.  That’s the main reason why event marketing is among the most effective marketing strategies your business can adopt. Even digital channels such as digital advertising and email … Read more

Trade Show Statistics: Attendance, Marketing, and COVID-19 in 2022

Trade Show Statistics

Businesses have been using trade shows as their marketing strategy for years. Before the digital era, trade shows mostly generated leads and increased sales. Nowadays, their function has changed—these events can expand their audience, increase brand exposure, meet and greet customers, examine the market thoroughly, and analyze the competition. Considering the digital world we live … Read more

Shopify Statistics: Market Growth, Sales, Trends in 2022

shopify statistics

Online shopping has been gaining popularity over the last few years, becoming an everyday habit for many people. The pandemic and lockdown measures contributed to the rising trend. Shopify is among the most popular ecommerce platforms, with millions of users worldwide. To get a better picture of where Shopify is heading, check out the following … Read more

Jewelry Industry Statistics 2022: How Big Is This Sector?

jewelry industry statistics

The jewelry industry is one of the oldest industries still in existence today. Back in the day, nobles and aristocrats adorned themselves with gold, gemstones, and diamonds. Not much has changed as jewelry is still considered a status symbol.  If you want to know more about this industry, check out the following statistics. Top Jewelry … Read more

Women in Tech Statistics: What’s the 2022 Landscape?

Women in Tech Stats

Women are slowly reaching gender equality across many industries, yet the tech sector is still far behind. Although companies are becoming more dedicated to hiring quality employees regardless of their race, sexual orientation, and gender, women are still often discriminated against, underrepresented, and underpaid in IT roles. The following women in tech statistics paint a … Read more

Twitter Statistics: Revenue, Demographics, Marketing in 2022

Twitter Statistics

Social media is an integral part of any business marketing strategy. However, to develop an effective plan, it’s essential to know who uses the platform of your choice. Below are the most relevant statistics about Twitter that will help you understand the network and its trends. Top Twitter Statistics: Editor’s Choice Twitter by Numbers: The … Read more