Whether you’re looking for a career change or your first job after high school or college, the process can be exhausting. The way to finding the dream job and achieving your goals can be arduous, but it’s important to stay hopeful and keep searching. Now, let’s take a look at the most important figures about … Read more
Messaging apps have already overtaken social media networks regarding marketing and the overall number of users. Facebook Messenger started its journey in 2011 when Mark Zuckerberg declared private messaging as the future of Facebook. In 2014, Zuckerberg acquired the world’s most popular messaging app WhatsApp when it became apparent it was a worthy rival to … Read more
Despite only being highly popularized in the most recent decade, the beginnings of podcasts as a medium can be traced back to 2000, when French entrepreneur Tristan Louis suggested adding video and audio data to the RSS feeds. The name wasn’t even coined until 2004—a journalist Ben Hammersley proposed podcasting, as a combination of iPod … Read more
Developing a successful business is unimaginable without an online presence today—a reality that is determined, among many things, by your content marketing strategy. Companies that stick to a regular publishing schedule and offer genuinely valuable insights to their audience tend to get significantly more traffic than their market competitors that don’t practice blogging. Need more … Read more
Word of mouth marketing has influenced all purchasing decisions—from buying a new car to picking from a specific clothing brand and restaurant recommendations. Well, who doesn’t love to hear an opinion about products and services from reliable sources? Most marketers understand that people depend on the surrounding environment more than they can even realize. For … Read more
It doesn’t come as a surprise that digital interactions are ruling our everyday life. However, even the screen-addicted millennials and Gen Zers favor in-person interactions over virtual ones. That’s the main reason why event marketing is among the most effective marketing strategies your business can adopt. Even digital channels such as digital advertising and email … Read more
Businesses have been using trade shows as their marketing strategy for years. Before the digital era, trade shows mostly generated leads and increased sales. Nowadays, their function has changed—these events can expand their audience, increase brand exposure, meet and greet customers, examine the market thoroughly, and analyze the competition. Considering the digital world we live … Read more
Online shopping has been gaining popularity over the last few years, becoming an everyday habit for many people. The pandemic and lockdown measures contributed to the rising trend. Shopify is among the most popular ecommerce platforms, with millions of users worldwide. To get a better picture of where Shopify is heading, check out the following … Read more
The jewelry industry is one of the oldest industries still in existence today. Back in the day, nobles and aristocrats adorned themselves with gold, gemstones, and diamonds. Not much has changed as jewelry is still considered a status symbol. If you want to know more about this industry, check out the following statistics. Top Jewelry … Read more
When hiring a candidate, onboarding is an important part of the process that should not be overlooked. It allows new employees to get a first sneak peek at the company during working hours. If the process is characterized by top efficiency and full engagement, new employees will be more likely to become efficient and engaged … Read more
Women are slowly reaching gender equality across many industries, yet the tech sector is still far behind. Although companies are becoming more dedicated to hiring quality employees regardless of their race, sexual orientation, and gender, women are still often discriminated against, underrepresented, and underpaid in IT roles. The following women in tech statistics paint a … Read more
Social media is an integral part of any business marketing strategy. However, to develop an effective plan, it’s essential to know who uses the platform of your choice. Below are the most relevant statistics about Twitter that will help you understand the network and its trends. Top Twitter Statistics: Editor’s Choice Twitter by Numbers: The … Read more